Chinese Girls Go To France To Sell "Personality" Shoes.

Personality is becoming more and more

Yu Li, a cheerful Zhengzhou girl, graduated from a Academy of Fine Arts and emigrated to France with the help of a relative.

In France, she found that many very wealthy Frenchmen are fleas.

Things sold in flea markets are really diverse. Stamps, books, calligraphy and paintings, blankets, dining tables, shoes and hats, pottery sculptures are really all there are, and the prices are surprisingly cheap.

Sellers here are not just making money, but enjoying themselves. Buyers may not be hard pressed, and bargaining is also enjoyable.

But it's not easy to talk about doing business.

Scrutinize those pure white sneakers, the quality and the workmanship are not bad, but such a "affordable" thing, the French do not buy it! Because of the sympathy for the female boss, she was wondering all the way: how can such a nice shoe be favored by people?

Charm:

Back to the apartment, looking at the pair of sneakers that she bought, though they were very comfortable, the vamp was all pure white, too flat and light, and even she felt old fashioned.

Wearing a few days to throw away, a cousin in a fashion company in Paris said to her, "since you are an art student, why don't you get a fashionable and beautiful hand-painted pattern on the" light shoes "? That's perfect enough.

Inspired by it, she bought a pile of paints, and then made an interesting design: making two shoes form a curly poodle pattern, with the effect of flashing powder and flashing film, not only very gorgeous, but also full of spirit.

Unexpectedly, a few days later, a group of fashionable girls dressed in fashion came to see her and asked her to make "cool shoes".

It turned out that when her cousin walked into the company wearing those hand-painted shoes, she was attracted by the eyeballs of the models because of her personality.

In order to satisfy the other, Yu Li asked their hobbies one by one, and designed various personality patterns accordingly.

3 days later, 14 pairs of exquisite shoes of personality were placed in front of the beautiful women.

After a burst of exclamations, the models rushed to try this kind of personalized hand-painted shoes, enjoying themselves and being intoxicated.

For a while, Li Li's cabin was bustling like a shoe show.

When models pay, they tell them frankly that the cost of each pair is around 9 euros.

When they whispered, each paid 100 euros! At that time, she was still embarrassed. A beautiful French eyebrow said, "Chinese girl, you sell shoes instead of shoes, but art.

Art is priceless! "

In just 3 days, it has earned 1274 euros, and it has been converted into RMB nearly 13 thousand yuan.

Personality: tightly integrated with art

What is more eye opening is that although the Paris model is very expensive, they simply don't care about wearing the "stall goods", but the shoe's personality is the main concern.

And in Paris, the most popular occupation is highly skilled tailors. Their income is not only amazing, but also very popular and respected.

Nowadays, most women in Paris buy their own cloth and let tailors "tailor". This is a trend.

Yu Li suddenly had a bold idea: since people are so advocating their individuality, why don't they set up a "personalized shoe shop" to sell hand-painted fashion shoes? Soon, Yu rented an area of more than 30 square meters in the famous "left bank" on the Bank of the Seine. The decoration was Oriental, and a pair of big red lanterns hung in front of the door not only highlighted the national characteristics, but also attracted the attention of foreigners.

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The colorful shoes that she painted, with their own characteristics, just put on the shop windows and attracted a large number of blonde fashionable girls.

Some of them were amazed, and some of them were in a heated shop.

A week later, the store was out of stock, which was never thought of before opening.

In a hurry, Yu Li hurried to some Chinese students studying art to ask for help.

Of course, apart from their improvisation, some customers will also make some special requests, such as drawing Chinese dragons and lions on their shoes.

Inspired by this, she has searched for a large number of personalized pictures from the computer, such as the colorful colorful patterns in Korea, the cartoon series in the United States and Japan, and so on.

Here, although it is a pair of very ordinary Chinese shoes, because the designs are original, they can safely and bravely wear "swagger across the market".

Brand: foreign boss bid 800 thousand euro

After the introduction of personalized shoes into the market, the charm of its unique charm quickly became a popular fashion, and became the favorite of a large number of French women.

In 2001 alone, Li earned about 200000 euros.

Although the "part-time painter" has increased from the initial 8 to more than 30, but "cool shoes" still in short supply, shops often appear the phenomenon of breaking goods, and even some customers have failed to get the shoes several times according to the agreed time.

For a moment, she was burning with anxiety.

My cousin, who was in charge of the situation, told her that the hand-painted shoes were sold with individuality and could not be produced in batches.

France has a high labor cost.

You might as well contact the domestic shoemaking manufacturers, send the pattern from the Internet, and let them find someone to do it.

This can not only solve the problem of supply, but also help the manufacturers to export foreign exchange, but also improve the taste and image of Chinese shoes in Europe. In connection with several shoe makers in Wenzhou, two shoe factories show interest on the spot, as long as they pay some gold.

Within a few days, the business representatives of the other side flew to Paris with samples and signed with her personally.

Half a year later, at a reception, a speech made by a Paris boss surprised Li.

He said, "Miss Yu, you know, there are more than 100 million pairs of shoes exported to France every year in France.

But the profits of these more than 100 million pairs of shoes haven't made much profit from the "Airbus" aircraft that we export to China. The reason is very simple. Chinese shoes lack the same recognized brand names, and the cultural added value is too low.

This made her realize the importance of "making a brand".

In August 2003, Yu Li finally completed the registration of the trademark of AERPST hand-painted shoes in Paris, and formally established his shoe trade company.

In addition to France, she has established business relations with footwear distributors in 7 other European countries. In just a year, she has made her AERPST personality hand-painted shoes popular in Belgium, Luxemburg, Switzerland and other countries.

In order to establish the brand image of AERPST, her Chinese shoes are the same as LV's handbags. No matter how big the volume is, there is no discount.

As AERPST gradually gained some popularity, in January 2005, the owner of the Paris Lante shoe company found Li Li, who offered to buy her trademark right at once, and the price was also increased from 500 thousand euros to 800 thousand euros.

Although the number was very attractive, Li finally refused it very firmly.

If AERIXST is still a young plant, she is confident that 10 years or even a lifetime of energy, it will be carefully cultivated into a towering tree, so that its name as "old man", "crocodile" and other famous brands, echoing the whole world.