Song Zheng, The "King Of Children'S Cars", Was Also &Nbsp; The Establishment Of "Baby Products Kingdom".

Some media interpreted it as "good kids play retail cards, and add points for future listing in Hong Kong."

In this regard, good boy group president

Baby products have the most "money" scenery.

Song Zheng also believes that China's baby products market is the world's most recognized "money" scene, the fastest growing market.

In recent years, the baby products industry has also ushered in the golden period of rapid growth, with an average annual growth rate of 22%, far exceeding the GDP growth rate.

The channel business, especially retailers, is fully enjoying the carnival brought by market growth.

However, Song Zheng also said that in the rapid development, some malpractices in the baby products industry began to appear. For example, the "one household one" mode of operation is still more common. Retail enterprises are generally dominated by regional businesses, and it is difficult to play a higher synergy. The industry's competition and integration are still at a low level, and there are no national leading enterprises with strong brand advantages.

Therefore, it is very urgent to appropriately integrate the industry.

In fact, in recent years, the involvement of some capital forces in the baby market is accelerating the pace of industry consolidation in local markets.

On the other hand, international giants have also landed in China in recent years.

At the end of 2006, the Toys R Us was launched into the Chinese market with the annual sales volume of US $about 20000000000, and another international alligator Mothercare from Britain joined hands with good children to achieve the goal of China.

According to the insiders, the integration of China's infant and child products retail market has been put on the agenda under the circumstances of capital strength and international giants.

The next question is, who will uncover the curtain of industry consolidation across the country? Who will become the real leader in the domestic market?

"This car is crazy in the US!"

Song Zheng also went to a baby carriage and turned it into something easy to pick up with one hand.

"Look, how wonderful!" he proudly lifted the car up as if a proud father raised the child over his head.

"One hand folding is our patent.

In the US, this car is crazy! "

The predecessor of the good boy was the school run factory of Lu Jia middle school in Kunshan, Jiangsu. He owed a debt, even if he sold all the factories and paid back the money, he owed about 800000 yuan.

There is no way out.

Song Zheng, a math teacher, was also led by the leadership to take over the mess.

In 1989, Song Zheng used a picture of a chair to make a small model of steel pipe, turning it into a baby carriage, and then turning it into a deck chair.

This invention is considered by experts as "truly an innovative thing, which is not in the world".

Since then, good children have embarked on the road of independent innovation.

Four brands come together.

Good children, the four brands in the retail field, have a significant effect in pushing forward the strategy of three dimensions: through the joint venture with Mothercare, the store is located in the high-end market. In the joint venture established by both sides, the good children group has 70% of the shares, while Mothercare occupies 30% of the stock. The store of "mother good child" and "good boy" brand is located in the middle and high-end market; "Xiaolong habi" brand chain store is located in the middle and low end market.

Through these 4 brands, Song Zheng has also fully covered the high, medium and low end markets of the baby products retail market, and has built up its own retail kingdom.

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Song Zheng also believes that "mother good children" has three distinct advantages: first, resource advantage.

"Mother good child" relies on the strong brand and strong product line of the child to ensure that new products emerge in an endless stream, and there are many famous brands both at home and abroad. The products cover maternity products, infant food, toys, clothing, bedding and so on.

Next is the network superiority and the "four in one" advantage.

There are also e-commerce sites and catalogues, which are launched simultaneously with "Mom and good kids". With the help of more than 500 parenting experts resources of "good child care network", they provide professional consultation and guidance, thus making "mother good children" achieve the 4 functions of catalogue sales, network sales, store sales and service centers, four in one.

"Walking on two legs"

At present, there are more than 3900 retail outlets of good children owned by special stores, franchised stores and franchisees in the whole country. They represent more than ten international first-line brands, and have 1 million 500 thousand member users.

According to the data, in 2007, the sales of good children in the domestic market ranked the leading position in the industry. The sales volume of second industries was only 40% of that of the good children, and the gap was very obvious.

With such strength, good children are the leaders of the industry.

Speaking of future development, Song Zheng also said that good children will take the strategy of "walking on two legs" while vigorously developing direct stores and franchisees, while paying close attention to the appropriate acquisition opportunities.

He revealed that a good boy had recently taken over a powerful directory of baby products in Harbin, and will take more initiatives in the future.

"To enter the international market, we must build on the Chinese market."

For the domestic retail market for baby products, Song Zheng also believes that industry integration and shuffle are unavoidable, and good children will focus on promoting industry integration and upgrading the level of competition.

He said that good children aspire to be the leaders and integrators of the development of the industry, and the capital market people are very optimistic about the strategy of good children.

After all, there are too many things that good children can do in the baby products market.

When the reporter put forward, "I hope people will use the concept to describe the good kids in the future", Song Zheng also said that after a while, he said that the good children in the future will not only be the manufacturers of baby products, but also the producers of the left hand and the consumers of the right hand.