How Big A Company Can Be Depends On How Big The Trouble Is.

"Rather than asking for permission, I beg your pardon." Most rules are like those at the bottom of the public. Administration Those who do not know what to do should be restricted to the boundaries. After reading a lot of business biographies, such as "the Empire of one man: biography of Murdoch", "the power of price view", "Google boy", "I win alone: Ellison and his Oracle Empire", etc., it concludes that top business leaders have a habit: destructive, in their eyes, the greater the trouble, the greater the opportunity.

One way to break the rules is to break your expectations of yourself and others.

Gradually, we will gradually discover that there are two kinds of people in the world: one is to do what one wants to do, one is to pass others' permission, the other is to approve oneself. That is to say, some people are looking for power from themselves, others are waiting for external forces to push themselves forward.

Carol Devek, a psychology expert at Stanford University, shows that people who have fixed mental orientation are less adventurous, afraid of losing their inherent abilities, and growing psychologically oriented people are more adventurous and tend to work harder to achieve goals. They are willing to try new things to enhance their abilities, and constantly learn new things in the process of trying. Skill 。

Big trouble, big chance.

Opportunities are everywhere. As long as you pay attention to observation, you can find many urgent problems at any time and place. As Vinod Khosla, one of the founders of SUN, said, "the bigger the problem, the greater the chance. No one will spend money on you."

When most people encounter problems, the first thing that comes to mind is that the problem seems to be unable to solve, so they neglect the creative methods, even if this method is in front of us, we are also missed.

Instilling all kinds of information into students' minds is the main task of teachers. Students are trying to digest these knowledge, which is the main job. This is exactly the opposite of life after graduation. After leaving school, you are your own teacher. You need to judge what you need to know, where to look for information, and how to master the information.

In society, a problem usually has many correct answers. It depends on how you look at problems. More importantly, failure will also become a valuable asset.

Most people will not be willing to give up their comfortable life and go to distant lands to challenge the difficult problems. However, in many cases, the much smaller challenges seem to make them shrink.

Generally speaking, human behavior is to suit individual, racial or social needs. However, these three factors are often inconsistent and form obvious opposition.

Social organizations have carefully created clear guidelines that are closely related to life. The purpose is to make the world in good order, to have everything to follow, and to prevent people from injure each other. However, in order to satisfy individual needs or instinctive drives, people often want to break the conflict of these established norms.

In fact, we often encourage ourselves to set rules for ourselves. Gradually, all these rules will blend into life. People always make rules for themselves, use these rules to weave a cage, restrict themselves to specific roles, and see no possibilities.

　　 Google Larry page, one of the founders, encouraged people to defy seemingly impossible tasks and break the established rules.

Rules are often used to break down. As the saying goes, "it is better to ask for forgiveness than to ask for permission." Most rules are like those at the bottom of the public manager, who limit those who do not know what to do. {page_break}

Two fighter pilots shared their learning experiences. The first pilot said, "my instructor taught me 1000 rules for driving a fighter. Another person said, "my tutor only taught me three.

The first person listens to himself and thinks that he has learned much more medicine. The second went on to say, "I told my supervisor that there are three things I can't do, and the rest is on my own."

This story shows that mastering a few rules against rules is better than remembering a lot of things that we think we should do.

Murdoch way

Destructive habits are characterized by militancy. Fighting bravely is the style of Gme Whitman, the former woman president of the Internet giant eBay. She once said, "I like fighting, fighting can motivate us to progress, make us more hungry and can make us stronger." In the process of Murdoch's achievement of the first media globalization, there are four wars.

Some people will regard Murdoch as a model of "Three Customs" to criticize. Murdoch likes to pass the gossip, and even the direct producer of gossip rumors. Murdoch, 80, is also happy with the eight diagrams. The deepest memory of Murdoch's "Three Customs" is the three edition of the sun. There is no doubt that Murdoch is famous all over the world through vulgar tabloids.

To what extent did Murdoch become popular? After he succeeded in buying the news of the world and the sun, he catered to the middle and low end market by linking the working class with sex through the three edition of the girl, and establishing a link between alcohol and sex, that is, watching yellow journalism attracting the public. To this end, the British label is: Murdoch is the most greedy, rude and rude publisher in the English publishing world.

What is Murdoch's image in the United States? At least from the evaluation of Fawkes's news network, Murdoch has not yet got rid of the "three vulgar" image. The evaluation is like this: "Fawkes news network is a TV station aiming at the low-end market, rude language, noisy, and strong subjectivity."

However, "Three Customs" achieved Murdoch. This is also a reflection of Murdoch's destruction and creativity. The news of the world and the sun have become typical representatives of Murdoch's tabloid management mode. They are tabloids in the low-end market, with precise positioning and constant readjust according to readers' tastes. Their sales volume is amazing. As a business strategy, he brought Murdoch to the top of his success and became a media King across the globe. Similarly, because Fawkes news embodies the characteristics of the low-end news market, the operation cost is lower than that of its competitors, thus laying the status of the fourth major TV networks in the United States.

Under the "Three Customs", Murdoch's imperial Empire has become a system: the controlled news group has 175 newspapers, 5 magazines and 23 radio stations, and the TV network across the Americas, Oceania, Europe and Asia. In western countries, tentacles have touched almost every ordinary person's life.

What needs to be reminded is that this is a new business path opened by Murdoch, and can not be simply understood as his good mouth.

You know, when he left Australia for the development of England at 42, Murdoch's popularity in Australia was almost equal to that of his father in the prime of life. Rupert Murdoch's father, Keith Murdoch, is the most prestigious newspaper publisher in Australia (graduated from Murdoch University for third years, that is, died in October 1952). "The Empire of one person" said: in Australia, Murdoch's mother Elizabeth is no less famous than Kennedy's mother's Rose Kennedy. This shows that the Murdoch family is absolutely superior in Australia.

We can easily record Murdoch's brilliant road with less than a thousand words. In fact, every success can be a result of desperate consequences. They are all a battle of life and death. {page_break}

Let's give Murdoch an example of the times. Let's review the battle that Murdoch chose after the acquisition of the times in 1981. This action has a long-term impact on the British newspaper industry, and is also an important service for Murdoch to build a newspaper empire.

Because of the inefficiency of the British printing press, Murdoch and the powerful British printing union had a violent clash. He cut off his dealings with the British printing press, and established his own printing plant, which was not far away from Fleet Street, and introduced computer management. The printing union decided to turn ward into their Waterloo war, and for the most part of 1986, they launched various siege to Murdoch. Wo Ping became the belligerent position of the Murdoch side representing the progressive forces and the printing union of traditional forces. As a result, Murdoch and his pragmatic business model were victorious.

The battle of the war is a key point not only for the history of British trade unions but also for Murdoch. In this incident, Murdoch has shown himself as a merciless businessman, an unscrupulous man for his purpose. In fact, even if Murdoch does not challenge the printing press, others will do the same. Of course, the war did not impede technological progress, even in the printing industry.

Murdoch is a smart pragmatist and brilliant entrepreneur. Of course, some people call him a devil. But it can not be denied that he created the world's first global media empire by his intuition, talent and diligence.

Crazy Kailai

Kelech and Stevens Airlines chairman Kurt Helveld about the company's advertising disputes, not through the courts to solve, but fist, the result is Kelech lost.

If Murdoch's battle is launched in the name of the company, the success or failure will be borne by his company. Kelech, President of Southwest Airlines, is not willing to do so. Can we not praise that fighting has become part of the daily habits of these winners?

In 1966, lawyer Herb Kelech made a low price, simple air transportation plan on the back of a napkin. Later, a business book, behind a napkin, specifically taught entrepreneurs to write simple and clear business plans, and sales were gratifying. Kelech started a business with an annual income of 5 billion US dollars from scratch, and created a record of over 25 years of continuous profit by the company, which is the southwest airlines that the major business schools are competing to analyze.

At that time, 3 airlines dominated the air transport in Texas: Bran Air Airlines, Dezhou international airlines and Continental Airlines. It is no easy task to break this pattern, and we need to pay a high price. In the next four years, Kailai and Southwest Airlines invested $1 million to fight against those who hid companies from applying for licences. This is an arduous struggle. A newspaper report said, "don't waste your money in watching movies, dramas or concerts. Just come and see how Kailai, Hal and Blair airlines and Dezhou International Airlines rip each other to pieces, and you will get the same feeling.

Friends advised Kailai to give up, but the natural warrior won the final victory in the Supreme Court of Texas.

In 1971, Southwest Airlines opened and Kailai, chief lawyer. In 1982, Kailai became chief executive. Later facts proved that he was the most anti traditional, creative and successful chief executive of a big American company. Among them, he used fist to solve the problem, so that the media temporarily hyped up.

Kelech did not consider how the aviation industry was operating at that time. He insisted on two main tenet: to make passengers happy and reduce costs. He encouraged the design of a large number of programs to ensure that the cost was minimized. For example, passengers choose seats according to the principle of first come and later; only peanuts are provided on board. {page_break}

In the chief executive of large American companies, few people will use their fist to solve the high-level disputes, and Kailai and Stevens, chairman of the airline Kurt Helveld, are fighting against each other and do not resolve their advertising disputes through the courts.

No one treats his customers like that. For a clearly complaining customer, Kailai Hertz wrote a letter, suggesting that he should take another airline's flight.

No matter what other people think, Kailai's crazy behavior is very effective. Southwest Airlines has the lowest staff turnover rate of 7% in the industry, and the company has never suffered from internal disunity. In 1982, when Kailai was chief executive, he earned $270 million and 27 aircraft; in his retirement in 2001, his income increased to $5 billion and 344 aircraft.

Branson is also the representative of madman entrepreneurs. He has reestablished the science of brand by almost one person and created the first global brand in the UK for 50 years. Virgin brand does not involve any price or specification in its over 150 products and services, but rather creates a business personality and displays quite clear values and characteristics that attract a large number of consumers.

If you want to list the list of crazy entrepreneurs, Kailai, Branson, Allison and Jobs will undoubtedly be on the list.

All of these cases tell us that we need to have the habit of not being competitive. In a competitive society, it is self-evident to foster the importance of competition. It is impossible to achieve a career without a strong sense of competition. The sense of competition is a positive initiative, an indomitable spirit and a stubbornness that does not fight for the first.

From another angle, competition is a kind of high spirited spirit that competitors maintain in the process of competition. The power of competition will enable a person to develop great potential and create amazing results, especially when your competitors are strong enough to threaten life. Without competitive competition, it is difficult to develop our potential, let alone dig out the deep meaning of life and enjoy a beautiful life.