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    Business Opportunities Behind "Qingming"

    2011/4/3 17:57:00 83

    Cold Food Festival Lucid Economy

    The annual Qingming Festival will come again.

    Qingming economy

    The effect is also heating up gradually.

    Qingming Festival is an important traditional festival in China, which deserves attention from businessmen.

    If businessmen want to make full profits in the "Qingming economy", they must first fry the "Qingming economy" and seize the opportunity of Qingming Festival to enlarge the cake of Qingming economy.


    For the food industry, liquor, pastry, sugar cane, candy and fruit are indispensable foods for cleaning and gathering at Qingming Festival.


    Qingming Festival traditional food -- Youth League


    Like the Mid Autumn Festival eating moon cakes, Dragon Boat Festival eating dumplings and other traditions, playing the Youth League is one of the special activities of Qingming Festival.

    Qingming has existed since ancient times.

    "Cold food" culture

    Although the cold food festival is fading away, the essence remains in the Qingming custom of the local people. The popular Youth League in the south of the Yangtze River is a typical representative.


    Qingming Festival is drawing near, and many pastry shops and supermarkets' cakes counters have also been brought to the Youth League early.

    This traditional food has also been replaced by new clothes. With the increasing demand for people's tastes, besides the traditional bean paste filling, new stuffing of Yao Zhu ham, radish silk, salt and peanut stuffing, walnut and sesame stuffing is added to the traditional Youth League to attract more young consumers.

    As people's awareness of healthy eating deepens, sugar free Youth League has become a favorite target for many diabetes or middle-aged and elderly consumers.


    Since 2010, the price of raw materials such as glutinous rice and sugar has increased the value of this year's Youth League.

    This year, the price of the Youth League is generally 5%~10% higher than that of last year. Last year, about 250 grams of the Youth League package was only 5 yuan, and this year it will cost 5.5~6 yuan.

    In order to seize the selling season of only one month or so, all kinds of sales methods have been sold, and competition is inevitable.


    {page_break}


    Fruit industry

    Qingming business opportunities


    Apples, oranges, oranges, bananas and other fruits are the fruits that consumers choose to buy.

    As the weather gets warmer, the number of fruits that consumers can choose to buy is increasing. The recent sales volume has been rising, but the price has increased a lot since last year.

    The price of bananas is rising all the time this year. The price of bananas, which is generally priced at one or two yuan per kilogram in the same period, doubled suddenly this year and slightly more than four or five yuan.

    The price of other kinds of fruit is also rising.


    At the same time, some fresh fruit of Taiwan jujube, new lotus, mangosteen, wax apple and Xinjiang pear in Korla also become the new favorite of consumers, and of course the price is relatively expensive.


    Spring Festival, Qingming, small holiday, outing, and leisure food.


    Ching Ming Festival, also known as the "Green Festival", according to the Gregorian calendar, it is in from April 4th to 6th every year, it is the season of spring green and green, is a good time for people to spring outing.

    How to get rid of snack food for family gatherings and family reunion? Cookies, sweets, chocolates, dried fruits and so on are all the accompaniment of people's entertainment.


    Dairy, beverages, wine products or small sales season


    Qingming Festival's small holiday has become an opportunity for many white-collar workers and office workers to have a good rest. It is also a good time to shop. The Qingming effect of dairy products, beverages, wine and so on may not be very obvious, but it is obvious that holiday economy will have an effect on various industries.


    Many businessmen are still on the "wait-and-see attitude" to the Qingming economy. With the deepening of Qingming's long holiday, the economic effect of Qingming Festival will become more prominent.

    For the food industry, to seize the business opportunities of the holiday economy, and ingeniously integrate their products with people's Qingming Festival emotions may open up broader business opportunities.

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