Supermarket "A Few Cents Business Classics" Behind "Knowledge"

Almost every consumer is there. Supermarket At the time of checkout, they met with worries that they could not find a few cents. Today, with the rapid economic development and rising prices, Consumer and Store However, because of the "minimum" of the unit of measurement, the consumption barrier has become the embarrassment of both sides. Different stores have different measures for this embarrassment. Such a detail has derived a "business rule" of a supermarket.

In April 2nd, when reporters visited four supermarkets in Beijing, they found that three of Carrefour, bu bee lotus and Yonghui supermarket did not accept consumers' points, that is, they did not accept the second place after the decimal point.

"No difference" leads to dissatisfaction.

Many consumers have a lot to say about the experience of buying "sub" units when shopping in supermarkets.

A lady who often shopped in Carrefour told reporters that she did not care too much about the supermarket, but if the supermarket could take away the "scratch" every time, it would leave a good impression on itself, and it would come often later. For the automatic cancellation of cashier, Carrefour cashier told reporters that the system will automatically wipe out the consumer after being entered into the system.

At Huapu supermarket, when a reporter purchases a commodity with 5 cents, he is told by the cashier that he must collect the odd number. This is not only a case of Huapu supermarket, but a consumer told reporters that Beijing Kelong near Panjiayuan also received "points". When consumers checked out at one time, they couldn't find the change to ask whether the cashier could not accept the "points", which was rejected by the supermarket cashier.

Sometimes, too much insisting on "points" for supermarkets will cause consumers' dissatisfaction. Consumers, Uncle Wang, told reporters that they often bought goods at a supermarket. Once they could not find any change, but the supermarket cashier insisted on collecting it, and had to borrow some money from an unknown customer to buy it. Uncle Wang thinks this is so boring.

At present, what kind of attitude does the supermarket take for "sub"? The reporter interviewed 4 supermarkets in Beijing. After actual purchase, most supermarkets found that they had taken the attitude of "erase".

Marketing knowledge behind "points"

Data show that the "sub" unit of measurement appeared a "market emergency" situation a few years ago. At present, the small denomination of the market is mainly based on coins. Because of its inconvenient portability and other factors, consumers usually choose to put aside coins after they receive the coins, so that they can no longer participate in or participate in the market circulation, which makes the number of coins in the market greatly reduced. It is for this reason, coupled with the current market economy, that CPPCC representatives have proposed abolition of the fractional currency in the circulation area. It is such a measurement unit that will soon be "eliminated". Why does the supermarket still make the price of many products in its store contain "sub"? This is also a marketing strategy adopted by supermarkets behind the price.

"A penny means a lot to Carrefour. We try our best to save every penny for our customers. When they save a penny, they will realize that this is Carrefour saving them. They will come back here and provide us with more services," he said in a interview with a television program.

It can be seen that it is this humble unit that plays a more popular role in propaganda than intuitive promotion. Some people call the businessman precise pricing to the "mantissa pricing method".

Reporters have seen in a store that the price of a lot of goods at the end of the store is "0.99", which the staff of the store introduced to reporters, so the pricing is a strategy for the market. Sometimes it is so accurate to "sub" price will let consumers feel that the price of goods is accurately calculated through the store, so it will feel more reliable. Sometimes it may be because the difference between a few cents will stimulate consumers' desire to buy, temporarily buy goods that are not needed, and even increase consumer's "consumer loyalty" to stores. This brings more stable passenger flow and lucrative profits to the store, which is the subtlety of the mantissa pricing method.

In fact, regardless of whether the supermarket's marketing strategy, a few cents for consumers now have no problem. It is no wonder that the cashier insists on collecting "points" for goods that are clearly priced at the supermarket. Recently, however, the most important thing consumers should pay attention to in supermarket shopping is still the "small ticket trap" in supermarkets.

Recently, the Haidian Consumer Association pointed out in its latest consumer tips to consumers that we should guard against "magic tricks" in small supermarket tickets.

According to a Haidian Consumer Association, according to a song lady, when shopping in a supermarket not far away from home, she felt that she had been overcharged by more than 40 yuan. Go home to check carefully, found that the purchase of cucumber on the small ticket turned into a "sand turtle", resulting in a multi payment. After reflecting the situation to the merchants, merchants immediately returned the overcharged loan. In order to remind more consumers, Ms. song asked the District Consumer Association to reflect the above situation.

A similar case is also available. Mr. Xie bought a bag of ham in a supermarket. The price tag was 17 yuan / bag for the promotion price. After returning home, Mr. Xie found that the amount of small ticket collection was 20 yuan / bag. Mr. Xie went back to the supermarket to ask questions. After checking, the business discovered that the staff did not change the price tag in time because of the end of the sales promotion activities, resulting in the price discrepancy. After mediation, the businessman apologized to Mr. Xie personally, compensated for the value of 50 yuan, and punished the relevant staff.

In response, the Haidian Consumer Association said that similar complaints were relatively concentrated recently. Although mediation has been made, supermarkets have returned more money, but few consumers are careful. Each small ticket may not be very good. The cumulative amount of money in a day, month, or year is huge sum.

Therefore, the Haidian Consumers Association reminds consumers that when shopping in supermarkets, we should pay attention to checking whether the prices of goods on the shopping Mini tickets are consistent with the labels. Pay attention to checking whether the commodities on the shopping tickets are true. If there are any problems, they should promptly complain with the after-sale service Department, the consumer association or the business department of the supermarket, and also urge businessmen to strictly control the products and services, keep the business honestly and trustworthy, and earnestly safeguard the legitimate rights and interests of consumers.