Milan Versace (Versace) Reorganization And Reconstruction Plan Ahead Of Schedule

Milan Versace

Last year, sales of Versace Versace increased by 9.1 percentage points to 292 million euros, compared with 268 million euros in 2009.

"The company's operation in 2010 was better than expected, thanks to the great potential of the luxury industry," Versace's CEOFerraris, Versace, said in an interview with the company's headquarters.

We are confident that Versace Versace will achieve its business and financial goals in 2011.

By strictly controlling costs and improving sales volume, Versace Versace's interest, tax, depreciation and pre debt earnings (EBITDA) rose to 22 million euros.

Compared with the previous year's two million and four hundred thousand euros, it has been significantly improved.

By the end of 2010, the brand

Ferraris said: "18 months ago, when we announced the decision of Versace's major reorganization, we expect that sales in 2010 will remain stable, and the company's EBITDA will fall to 1 million euros in 2010.

The figures we released today are even better than expected.

The design series of Donatella Versace has also been highly affirmed in wholesale and retail businesses, which increased by 15% and 9.9% respectively.

In 2010, the company decided to shift its focus to its core business and expand its store network.

At the same time, a new production line for women's wear has been released, and 55 direct outlets have been set up for this purpose.

In 2011, there will be another 25 stores.

"Our customers demand that our new product must maintain the consistent style of Versace Versace and reflect the designer's spirit of DonatellaVersace design.

Ferraris said: "Donatella Versace is our core, brand must be different!"

Ferraris joined the Versace Versace family in 2009.

After completing his 4 years in office, former CEOGiancarlodiRisio left with brand chairman Santo Versace, his sister and designer Donatella, and her daughter's disagreement.

Ferraris has also been extensively involved in other fields during her stay, and has jointly launched a VersaceMurci Lago series sports car with Lamborghini.

Versace Versace also bought Versus's license and continued to produce Versace Versace cowboy series.

It is reported that the Versus series will be launched in the spring of 2012.

Brand plans entered the Japanese market again this year, and they were not affected by disasters such as earthquakes and tsunamis.

"Our shops in Tokyo and Osaka will be opened in early September," Ferraris said.

I believe in our judgement and the power of the Japanese people! "

Last winter, Donatella Versace opened a concept store in Beijing. Ferraris also revealed that another similar concept store will be opened in a European city in the second half of this year.

Brand plans to open 5 new stores in China this year, reaching 26.

At the same time, shops will be opened in Singapore and Sydney.

Affected by the Middle East riots, Versace Versace's shop in Egypt was postponed until June, but Ferraris said: "similar events will not affect our overall planning."