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"12Th Five-Year" Strategic Forum On Pformation And Upgrading Of Garment Industry In Guangdong

2011/4/11 10:26:00 59

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Transformation And Upgrading Of Garment Industry In 12Th Five-Year

A few days ago, the Guangdong provincial Party committee and the provincial government put forward that "Guangdong should highlight" during the "12th Five-Year" period.

Transformation and upgrading

This key word should focus on six aspects, namely, speeding up economic restructuring, enhancing independent innovation capability, and enhancing cultural soft power.

As one of the nine pillar industries in Guangdong, garment industry has been faced with enormous development pressure and even survival pressure in recent years due to the increase of upstream industry cost, the increase of financing cost, the appreciation of RMB and the adjustment of foreign trade policy environment.

On the afternoon of April 8th, "12th Five-Year" Guangdong

Clothing industry

The strategic forum for pformation and upgrading is held at Liuhua exhibition hall in Guangzhou.

The forum is jointly sponsored by the Yuexiu District people's Government of Guangzhou and the Guangdong clothing and apparel industry association, the Guangdong fashion dress industry economics research institute, and Guangzhou Guangzhou World Trade Liuhua Trading Center Co Ltd.

Based on the theme of "capital, channel and integration", the forum starts from the current situation and trend of garment industry, and makes a deep discussion on how to change the mode of economic growth during the 12th Five-Year, how clothing enterprises integrate resources, realize capital operation, channel innovation, and how to innovate and pform the professional market in the new period.

This forum has invited the famous Chinese fashion industry economic research expert, the president of Guangdong Fashion Industry Economic Research Institute, Mr. Li Kai Luo, President of the blue international investment advisor limited, and Mr. Hu Baogang, chairman of China's famous market industry research expert and chairman of Beijing China League creative management consultant Co., Ltd. as the guest speaker. In addition, leaders of the government, industry, clothing entrepreneurs, Liuhua business circle and garment market representatives in mineral area have all been gathered in the forum.

Deputy director general Bian Yong, deputy director of the Guangdong clothing and apparel industry association, Ding Ning, general manager of Guangzhou city Guangzhou World Trade Liuhua Trading Center Co., Ltd., Zhu Congsi, general manager of Guangdong, congratulated on the convening of the forum and looked forward to the integration of industry resources to promote industrial pformation and upgrading in Guangzhou.

In the past 2010, more than 10

Clothing enterprise

Listed at home and abroad, Chinese garment enterprises once again welcomed the era of embracing capital market.

What can capital bring to Chinese clothing enterprises?

What is the relationship between capital operation and the development of Chinese clothing brand?

How can Chinese garment enterprises choose opportunities and avoid risks?

How can we effectively utilize the capital market to realize the rapid growth of garment enterprises and brands?

On the forum, Li Kailuo, President of Guangdong's fashion industry economics research institute and the famous Chinese fashion industry economic research expert, entitled "Reflection on the upgrading path of garment industry in the era of capital", provided a rational and intelligent industry wisdom for the upgrading and development of China's garment industry and business decisions.

Li Kailuo believes that, in fact, capital tentacles have long been extended to the apparel industry. After ten years of development, the continuous convergence of garment enterprises and capital has the trend of band type development, and in every band, there are representative garment enterprises.

For example, the first band of Chinese fir.

Youngor

The second band of BELLE, the third band is dominated by the Fujian edition, and enters the fourth band in 2010. Kaiser shares are listed, and the A shares market.

With the value of capital becoming more and more competitive, Li Kailuo believes that the capital operation of Chinese garment enterprises will soon enter the fifth band.

The rapid entry of capital into traditional industries will change the way of thinking and operation of traditional enterprises with unprecedented efforts, and explode business potential energy, thus changing and affecting the development path of China's garment industry.

Hu Baogang, a research expert in China's famous market industry, has also expressed his unique view on the theme of "industrial pformation and mode pformation of China's garment market".

Hu Baogang elaborated on the "Marginalization" trend of professional markets, double crisis and double prosperity, dual platforms and dual counter currents, analyzed the contradictions existing in the process of professional market pformation, how to break through, brand building, industrial chain formation and monopoly competition pattern formation, as well as the principles, direction, outline and mode of industrial pformation, and brought new thinking on how to create "4A grade shopping tourism area" for the professional market.

Along with the rapid development of urbanization and commercial real estate, China's clothing specialized market is gradually being decomposed into three innovative forms: the clothing professional market, the clothing theme mall and the commercial complex. On the one hand, there is a "double crisis" of "simple investment" and "difficulty in recruiting business".

Chinese clothing

Professional market

Will gradually be alienated and derived, and began to enter the "cross-border" and "mashup" stage.

At the same time, the phenomenon of "double pfer" and "double countercurrent" in China's garment industry and market began to emerge.

In the future, China's clothing professional market will enter the era of industrial segmentation and precise positioning.

China's professional market is beginning to show the "dual platform" operation of the entity specialized market and the networked virtual platform, and will pform from the "positive triangle" of the traditional "push" supply chain to the "reverse triangle" direction of the "pull" purchasing chain.

"The hell that can not be separated is a paradise". China's clothing market needs us to establish "shortage of resources management" and "innovative moderate monopoly", instead of "embroidering flowers on sacks" and lose the opportunity of strategic adjustment and integration.

With the formation of "garment market industry", the "pformation" in the industrial field and the "turn around" in the mode area are finally realized.

At present, China's clothing market is in a special and critical stage of pformation and development.

In recent years, China's professional market has undergone profound changes in terms of scale, function, operation and management, showing a booming trend. However, with the development of network, creativity, brand and headquarters economy, the location, investment and operation of corresponding professional market are very difficult. The pformation mode and business mode of specialized market have become a new topic for the future development of professional market, especially the problems of professional market positioning, investment difficulty, business difficulty and operation difficulties are the "epidemic" of the industry.

Feng Dehu, vice president of China Garment Association, also introduced the direction and measures of the pformation and upgrading of the national garment industry.

He suggested that clothing enterprises should pay attention to the adjustment of regional layout, enhance the core value of the brand, break through the innovation of the enterprise mode, and actively apply the achievements of scientific and technological progress. This is the direction of the development of the garment industry, and the path of structural adjustment, pformation and upgrading of the whole industry, which is also a solid foundation for the construction of the "clothing power".