630 Million! Unified Acquisition Of "Crocodile" &Nbsp; Cartel Crocodile Brewed For Sale

Unified collection of Crocodiles

In April 7th, a unified enterprise announced that it was buying at 630 million yuan.

Acquisitions exclude clothing and other commodities.

The unified enterprise announced that it would acquire 100% stake in Cartier crocodile industry by 630 million yuan in Kunshan, through the acquisition of the subsidiary company. Through the acquisition, the reunification will have a building property and can engage in a number of businesses, including the sale of general merchandise and household appliances, property management, conference services and rental properties.

The announcement did not reveal whether the acquisition of the "cartel crocodile" clothing brand.

Yang Shouzheng, a special assistant to the general manager of the unified enterprise (China) Investment Limited, told reporters that the acquisition involved only the property and management of cartel crocodile, excluding cartel crocodile brand and retail industry.

That is to say, at present, goods such as garments, leather goods, bedding and so on, which are trademarks of cartel crocodile, will not be materially affected by the acquisition.

It is understood that cartel crocodile, apart from the clothing brand "Singapore CARTELO Cartier Le crocodile card", also owns Cartelo Building and other properties in Shanghai.

The sale is fixed assets.

For this cooperation with the United Nations, there are well-informed sources that cartel crocodile intends to specialize in retailing of domestic clothing and other assets in the future, so as to sell other assets such as property, and unify the intention to find more venues to increase the retail service industry.

"During the Spring Festival this year, the crocodile trademark lawsuit lasted for 10 years and finally settled. Cartel crocodile also intends to increase its development in the Chinese market and plan for listing."

A Cartier crocodile dealer told reporters.

The Chongqing Morning Post reporter telephoned the Oriental alligator clothing company of the Cartier Le crocodile.

It is understood that cartel crocodile is a Singapore brand and entered the Chinese market in 1993. Until 2005, the State Trademark Office approved the registration of three trademarks of the Cartier Le crocodile in Singapore.

But the dispute between the trademark of the cartel crocodile and the French crocodile has never been stopped.

Three "crocodiles" make the market.

It is understood that at present, the legal crocodile trademark on the Chinese market is French LACOSTE crocodile, Hongkong crocodile shirt and Singapore Cartier crocodile, and the three crocodiles have been fighting for many years after meeting in the international market.

The French LACOSTE crocodile was founded in 1933, the three crocodiles entered the Chinese market at the latest.

The Singapore Cartier Le crocodile was founded by Dr. Chen Xianjin in 1947.

In 1993, Cartier opened its first store in Shanghai, and invested in the establishment of Shanghai Oriental Crocodile Garment Ltd in that year.

The Hongkong crocodile shirt was founded in 1952 and is the same as the Singapore Cartier crocodile. The founder of the Hongkong crocodile is the brother of Chen Xianjin, founder of Singapore's cartel crocodile.

Entering the mainland in 1987, it was the first crocodile to enter the mainland of China.

However, three crocodiles have different positioning and products.

For example, in Monument for Liberation's major stores, reporters saw the French crocodile LACOSTE sold, mainly engaged in clothing, shoes, bags and other younger high-end fashion products, the price is generally several hundred or thousand yuan, a summer jersey will probably be around 800 yuan, casual canvas shoes are almost 500 yuan.