Busen Leads The Fashion Trend Of Men'S Wear

Men's clothing industry well-known enterprises Zhejiang Busen apparel Limited by Share Ltd will soon visit the capital market, stock referred to as "Busen shares [26.90 59.36% shares", stock code: 002569, the main business is "Busen" brand men's design, production and sales.

Busen shares adopt single brand and multi series development strategy. Busen "Brand is the main brand, with the concept of" comfortable business men's clothing "as the core concept of products. Aiming at the 25 year old -45 year old business men's consumer group, we have developed three series of products: fashion trend, urban upscale and classic costume. The main products include shirts, western clothes, trousers, jackets, and so on. Sweater And so on.

During the reporting period, the main business of the company continued to grow steadily. Its domestic business income increased from 417 million 272 thousand and 400 yuan in 2007 to 463 million 825 thousand and 400 yuan in 2009, an increase of 11.16%. Net profit rose from 26 million 849 thousand and 300 yuan in 2007 to 32 million 664 thousand and 900 yuan in 2009, an increase of 21.66%.

Garment industry is an important pillar industry of consumer goods production in China, and it is also one of the few industries with international competitiveness in China. In recent years, with the application of modern high technology and information technology in textile and garment enterprises, the commodity circulation process of clothing enterprises, such as purchase, sale and storage, has been accelerating, and the market resilience is constantly improving. The production, design and management of the modern garment industry are becoming more and more modern. At the same time, it also brings new development and challenges to the design of clothing products. Therefore, the first advantage of garment suppliers in design can provide chips for their market share.

The company has independent design institutes and R & D management system. Its design and development department is responsible for the formulation and planning of technology strategy. new technique And the introduction and application of new materials, popular colors and fashion trends, fabric design and development, fashion design and development, version design, clothing and market research, etc., can effectively accomplish the design and improvement of the annual multi variety and multi style garments. For example, as people are becoming more and more popular with consumers in favor of fashion and personality, comfortable and comfortable, and having the function of formal dress and casual wear, the company has launched a series of men's clothing with the core concept of "comfortable business" at the right time, and adjusted the product strategy to increase sales revenue. In 2007 -2009, 2994 new products, 3535 models and 3697 new products were developed, effectively supporting the production and sale of the company's products.

Big brands can have a big market. From the early days of its establishment, the company adhered to the branding way. The trademark "Busen" owned by the company was recognized as a well-known trademark in China in 2000. In 2005, the "Busen" brand was identified as a famous brand export product supported by the state and was recognized as one of the most competitive brands in 2007.

The company's listed funds will be used for marketing network construction projects, annual production of 400 thousand high-grade jacket production lines, 100 thousand new sets of high-end technology suit production line technical transformation projects and brand design R & D center technical transformation projects. The four project to raise funds is to implement the brand development strategy, consolidate the leading position in the industry and enhance the core competitiveness.

Speaking of the development after the listing, the company said that it will adhere to the development route of brand, differentiation and internationalization, focus on the design and production of "Busen" business men's clothing, which is in line with the needs of consumers and guide the future trend of clothing. It will continuously deepen and enhance the core concept of "comfortable business men's clothing", and develop and develop a strong sales network with advanced technology. To support and increase and consolidate brand influence. At the same time, the company will continue to improve the quality and grade of "fashion trends", "urban upstarts" and "classic suits", aiming at market segmentation, giving full play to its competitive edge, seizing market opportunities and striving to become a leading enterprise in China's men's wear industry.