Donnie Yen'S Post?

At the beginning of 2006, one came out of the small town in Henan. One was the second line movie star in Hongkong. It was a chance for two people to become partners. In 2011, the former had just crossed the provincial gate, and the latter has become a popular movie star.

At the March 29th Beijing international fashion exhibition, Donnie Yen, a Henan dress and spokesperson, also appeared at the scene. People sighed: why didn't he cross the line with Donnie Yen?

Donnie Yen's son?

At the Beijing Clothing Fair, many people thought that because of Donnie Yen's Endorsement Only then did Wata Morichi get into the media's vision.

In March 29th, the press conference hall of the Beijing international fashion show held a series of brand launches. At 4 p.m., the conference of Henan clothing company, which was held by the clothing company, brought huge passenger flow to the entire publishing hall. The reasons for this are Donnie Yen's achievements.

It seems that this is because there are big movie stars like Donnie Yen. Endorsement However, it was not at all that the company was dragged into the ranks of mainstream domestic garment companies. It has been almost 6 years since Donnie Yen fell in love with him.

Hou Jianchao, chairman of the Henan apparel company, said that 6 years ago, he decided to hire a spokesperson in the clothing business of Henan. At that time, he saw many stars' information. At that time, Donnie Yen had just played the "Seven Swords". His swordsman image left a deep impression on him, while Donnie Yen worked hard and worked hard without any negative reports. More importantly, Donnie Yen was also a second star at the time, and the price was more in line with the bid of Mr.

Hou Jianchao's pressure

Mention of Donnie Yen's fame, Hou Jianchao felt a lot of pressure. The spokesman far exceeded himself, but did not give up himself, which made him think it was his duty to catch up with the speed of the other party's running.

"We can be lucky to sign him. In recent years, he has been on fire." Hou Jianchao's pressure is very high when he speaks of Donnie Yen's reputation. Generally speaking, the brand spokesperson and the brand itself should match, but now the spokesperson has gone far beyond himself, and the other side has not given up on him, which makes him think that he has the responsibility to catch up with the speed of the other party's running.

In Beijing International Fashion Show On the above, Wei Lin, vice president of the Chinese clothing (12.17, -0.07, -0.57%) association, said Hou Jianchao knew his potential and found Donnie Yen's potential. He signed the contract. If it is now, I am afraid that she will not be able to sign Donnie Yen.

In those days, when Hou Jianchao chose a spokesperson, he found that Donnie Yen had just returned from abroad, and there were not many people looking for him. Besides the domestic martial arts stars, besides Donnie Yen and Jet Li, Donnie Yen's age and experience should be the next person to have room for development. "Actually, the idea that we hired a spokesperson at that time was very simple, just for investment." As a matter of fact, in those days, he had hired the Hong Kong star as spokesperson, and his colleagues said everything. There were support and objections. But Hou Jianchao thought Zhengzhou men's trousers were not famous. It was very difficult for them to go to the whole country.

Facts have proved that star packaging has played a role, with Donnie Yen's poster, their initial market development has won a preliminary victory.

Sen is diligent in practicing internal strength

Hou Jianchao believed that before the cooperation, Donnie Yen had practiced internal strength for many years until the outbreak.

"He didn't make a leap forward with Donnie Yen." Donnie Yen, the spokesperson, has been killed from the second line to the first line of the red star in 6 years, and the price is doubled. Hou Jianchao believes that before the cooperation, Donnie Yen has trained herself for many years. When the explosion broke out, he was different. When he was in contact with Donnie Yen, he just wanted to get rid of the name. After playing out, he found that making a brand is not only to let people know themselves, but also involves many internal efforts. Now under the influence of Donnie Yen, he feels under great pressure, so good stars can not be wasted, so they have been afraid to go a lot of promotion, because he thinks that the internal strength of the company is still relatively weak.

After 6 years of exploration, Hou Jianchao sighed that a brand is really not what it wants to do, but there are many things inside it, especially for men's clothing brand. It's not just a single product pants. It's very demanding for the entire series of products. Just like cooking, making a hot soup can do a good job. But if you are a hotel, there's still a lot to do besides cooking. This is a system.

However, over the past 6 years, he has not been idle. "At the beginning, I knew very little about myself, and I was learning all the time." For his original transformation, Hou Jianchao said he was also a layman, like the upper product range of the series products, the technical content of the whole product, the jacket including spring, summer, autumn and winter, trousers are basically the same in autumn and winter, regardless of spring and summer.

Lonely men's clothing

At the 2010 Beijing International Fashion Fair, the six major clothing brands in Zhengzhou chose the same Pavilion. This is precisely the current situation of Henan's clothing industry. {page_ Break}

At the Beijing International Fashion Fair in 2010, Zhengzhou's costume was held for the first time. However, there was a very embarrassing scene at the banquet which was widely concerned. In order to create agglomeration effect, the six major clothing brands in Zhengzhou chose the same Pavilion. This is precisely the status quo of the clothing industry in Henan. Women's trousers are leading the fashion in China, but men's wear is only half the size of the family.

Looking at the pants and holding together, Hou Jianchao longs for men's clothing to join forces. "One way for men's trousers to go is men's clothing, but the first person to walk will be very difficult." Hou Jianchao said: "Henan men's pants business has such a small scale of the company, although several of them are also following, but the distance is a little bigger. When we can hold together, we will do well. We will do well together."

Indeed, the historical characteristics of Zhengzhou men's trousers make men's pants enterprises face great difficulties in transformation. Many people also see how difficult it is for the rise of the Sen to this step. It took five or six years to come and many people were afraid of it, so they were unwilling to do so.

In the past 6 years, because of lack of support from peers, Hou Jianchao needed to set up his own sales team. Because there were no sales departments before, it needed to be trained one by one, from the previous production line or from other companies, because they did not know management, but also needed to grope for, pay tuition, and constantly adjust their learning. Li also invited several people.

Because men's clothing enterprises are too few, including management mode, reform and innovation methods, etc.

Just across the wall, brothers in the women's pants industry are doing the same. "There are even thousands of families, each of them making a good way. Everyone will learn immediately, and they will communicate regularly." This is what Hou Jianchao envied. "If you do not walk, you will die. If you go, you may succeed, or you may die of fatigue." For colleagues' hesitation, Hou Jianchao summed up this. He hopes that one day he will be able to work together with other Henan men's clothing enterprises to achieve their dreams.