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    At The Age Of 28, He Achieved A Leap From 0 To Ten Million.

    2011/4/19 11:38:00 85

    Entrepreneurial Selling Technology

    At the age of 33, some people are still looking for the direction of their efforts. Some people have become leaders in some field. Wang Hanrong is the latter.


    At the age of 28, he completed a leap from 0 to 10000000. He ate the crabs in the Shenzhen auto products supermarket. In Baoan, he opened the city's largest auto supplies center, and tens of thousands of auto products such as car tires, car audio, small antiskid pads, car perfume and so on.

    Sale

    Consumers are refreshing.


    At the age of 23, he made use of an opportunity to earn the first 1 million of his life, and he recognized the most important person in his life.

    All this has to be said from his 18 year old road from Britain to Germany to work in Shenzhen. Without that dusty day, there would be no Wang Hanrong today.


    Starting from scratch - grinding skills became a stepping stone. Wang Hanrong lost his father at the age of 4, and his mother pulled their 3 brothers and sisters together.

    In order to help his family, he collects herbs from villagers in his junior high school, and then sells them to a medicinal company to earn a small price difference.

    That's how it can sell hundreds of dollars a month, and Wang Hanrong has tasted it for the first time.

    business

    The sweetness.


    In 1990, there was a distant relative in the village who worked as a teacher in the clock factory. He lobbied Wang Hanrong to become an apprentice. He hardly thought much about the 150 yuan he came to Shenzhen with his brother.

    As soon as he arrived at the factory, the master gave him a hat and a mask, and he began to work more than ten hours a day and grind the strap and the watch case with the linen and the wax.

    Every night I go back to the dormitory to rub my face with soap, because the dust is too big, except for where the mask is concealed.

    Wang Hanrong recalls.

    He also clearly remembered that the first month's salary was 150 yuan.


    Before long, the teacher and boss who took him out were in dispute with each other and took them to another factory.

    Wherever Wang Hanrong is, he absorbs himself like a sponge and studies others.

    technology

    By the end of 1991, he had become the backbone of the grinding workshop, earning 1000 yuan a month.

    In the second year, he made an important decision to jump to a mechanic processing factory with a salary of less than 1000 yuan, because his technology could be the leader of production team.

    Everyone needs the affirmation of others, and I am no exception.

    He said.


    This is still polishing. What's different is that he finally got involved in his future career, and the car anti-theft lock was polished.

    Before long, the factory that had been exporting to domestic sales needed to open up the domestic market. A workshop director who talked with him recommended him to run the business because he could speak cantonese to facilitate communication.

    Wang Hanrong told reporters: at that time, more than ten people were chosen as salesmen in the factory. I am afraid I am the only one who has succeeded.


    The first pot of gold - to Chenzhou to earn 50 thousand yuan


    In 1993, the most concentrated place of Shenzhen auto parts factory was in Cui Zhu Road, while Wang Hanrong's factory was in Shekou. Every day he crossed the whole downtown of Shenzhen.

    At that time Shekou came out of Shenzhen to take 204 roads, but the factory was several kilometers away from the 204 road terminus.


    Later, I bought a bicycle and locked it at the Shanghai Hotel station, then I went cycling to the Cui Zhu Road to sell the house from door to door.


    Finally, in a referral from a distant relative, he recommended anti-theft locks for local vehicles to Hunan Chenzhou vehicle management department. The vehicle management department asked him to send more than 20000 anti-theft locks to Chenzhou as soon as possible, and cash on delivery.

    At that time, more than 20000 locks needed about 2000000 money. Where did he raise the money? Later, he decided to give profits to the factory and give the difference to the factory and earn only a few yuan for each lock.

    The reason why I can do this business is that I am not afraid of losing money. If I weigh the profit carefully, I may not even earn 50 thousand yuan in the end.


    In 1994, Wang Hanrong, who had nearly two years' promotion career, already had many fixed customers. At that time, he opened a good time Auto hardware shop in the 54 District of Baoan.


    At that time, there was only one Hongkong people in Shenzhen doing wholesale business of automotive supplies. Most of the manufacturers of automotive products were concentrated in Taiwan and Hongkong.

    With the goal, Wang Hanrong quickly established a stable relationship with the agency.


    Unique way -- she helped me earn 1 million yuan.


    In 1995, Wang Hanrong was a qualitative leap. Two important opportunities appeared around him, and he grasped them well.


    In some parts of the mainland, there are successive traffic accidents on expressways. The Ministry of Public Security ordered motorcycles to install fog lamps and install the rear fog lamps designated by the Ministry of public security.

    Basically, as long as you can get the goods that meet the requirements, they will sell well. In my shop every night at 12 o'clock, there are people waiting in line to pick up the goods and install them for the owners.

    Wang Hanrong said.


    Because the quantity of each auto parts shop is limited, they can not get goods directly from the manufacturer, so he concentrates the dosage of the auto parts shop that he has contact with, and orders the manufacturers appointed by several public security departments in Wuxi, Xuzhou and Guangdong of Jiangsu.

    Because he could get the goods at the first time, there were more and more auto shop fans ordering him, including even the auto parts shop in Guangzhou.


    But the biggest achievement of the year is to recognize a highly attractive and bright Guangzhou girl in business dealings, a sales director of Hongkong trading company, which manages automotive electronic antitheft products.

    The girl also made a step by step from salesman, cashier, sales supervisor, and talked with him very well. The seeds of love quietly sprout in Wang Hanrong's heart.

    Every time he delivers to Guangzhou, Wang Hanrong runs to the girls store.


    In fact, the girl has long been fond of this honest, energetic young man.

    In the second year, they got married in the year when the fog business was the hottest.

    The wife deeply influenced by Hongkong's business philosophy not only helped Wang Hanrong earn the first 1 million in the rear fog lamp business, but more importantly, encouraged his business to be bigger and stronger.

    Otherwise, there will be no later. The biggest auto products in Shenzhen are always sold 4, the magic weapon of success -- the idea is the first to expand the scale and prudently. When the wholesale profits of automotive products are getting smaller and smaller, the retail profits of the newly rising auto supplies are quite considerable.

    In 1997, at the suggestion of his wife, Wang Hanrong rented the more than 110 square meter shop on the first floor of the old customs declaration building in the 39 District of Baoan as a facade, and a warehouse of more than 1000 square meters upstairs as a warehouse supermarket.

    At that time, there were more than 70 yuan per square foot on the first floor, and he got the factory house price on the two storehouse, which was only 10 yuan per square meter, even if the rent was $twenty thousand a month.

    In less than 3 years, Wang Hanrong's good time has been the champion of the automotive supplies market in Baoan.


    Since then, it has entered a stable period of development. It can not only produce cars, chemicals, hardware, speakers and cloth products independently, but also has a procurement network composed of more than 300 buyers worldwide, and supplies more than 800 distributors nationwide, of which Shenzhen accounts for 80%.


    At the end of 2004, the space Car Service Co., Ltd., established by the good time investment, was located in the most popular Hua Qiangbei business district, and was officially opened in March this year.

    The consumers in the urban area are higher than those outside the customs, and the demand for automotive supplies is higher. So we have carefully arranged the sales area, audios and installation areas, film areas, special smoking areas and leisure areas, with a small Internet bar, enabling consumers to access the Internet free of charge while waiting for service.

    This time, Wang Hanrong is the first choice for rent in terms of low rent, because it has to be a flagship store in downtown Shenzhen.

    From the trial business, the performance of the car space has been steadily rising. Facts have proved that Wang Hanrong did not go wrong in this step.

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