An International Multi Skilled Chinese Fashion Designer -- Yang Ziming (Cabbeen) Ten

Mr. Yang Ziming returned from New York fashion week to host a dialogue with Mr. CABBEEN.

New York time at 20:00 on February 3, 2007, Chinese men's wear brand "CABBEEN" (Cabbeen) for the first time in New York fashion week's main venue Manhattan BRYANT PARK conducted the last men's wear, from the back of the model, dress workers to the front desk designer CABBEEN and Cabbeen performance table group has received unprecedented attention.

What do you think of Mr. CABBEEN's return to New York?

[host] Dear friends, good morning!

Then came the time of the dialogue of the elite in China's clothing industry. Today, a grand guest will be invited. Before I invite him to speak, I will tell you a short paragraph of background. At eight o'clock New York time, the Chinese clothing brand CABBEEN first held the last men's wear conference in Manhattan, BRYANT PARK, the main venue.

Mr. Yang Ziming is invited today.

Hello, Mr. CABBEEN.

[host] how long have you been flying?

[Mr. CABBEEN] thirty hours.

[host] how are you feeling now?

Mr. CABBEEN is quite relaxed and feels like he has returned to his hometown.

[host] after this conference, we are the first media to interview CABBEEN in China, so you can communicate with him if you have any questions.

How long did you go this time?

[Mr. CABBEEN] ten days.

[presenters] the preparation time must be very long, such as communication and design.

[Mr. CABBEEN] Yes, we went to New York for three months in advance to have some talks and communication with New York fashion week, but this process has come across something more difficult than we thought.

[host] where is it?

[Mr. CABBEEN] is the positioning of New York fashion week itself. It is a very commercial fashion week. There are four fashion capital cities in the world, including Paris, Milan, London and New York. New York fashion week is not the same as Paris and Milan. Maybe Paris and Milan are very artistic cities. You have certain popularity and good works, you can go there to show, Party, romantic and artistic.

[host] lead the trend of release.

[CABBEEN] Yes, New York fashion week is different. It is considering whether your work has commercial value. Whether you participate in fashion week is not the only way to do business.

When we went there, we gave them a lot of reports about the Chinese media and the world's attention to me.

They didn't look at it at all. They looked at your work in New York fashion week.

He thinks that your work is displayed here, and you are responsible for the buyer as well as your brand.

Because the main audience in New York fashion week is buyers, followed by the media.

So in its entire assessment process, the measurement process is very strict, it is also very commercial.

[host] is there a standard for commercialization?

For example, how many stores will be considered in CABBEEN, including the annual turnover will be closely interrogated?

[Mr. CABBEEN] these are concerns, but not important. What's important is that you have a market in New York. Do you have a store in New York? Is your work suitable for the US market? Do you have a company in the US?

For example, when someone orders from you, are you ready?

If you don't have a market in the US, they may consider not accepting you in this fashion week.

Because we are not simply a show area. Our first aim is to do business, which is different from other world-class fashion weeks.

[host] have we reached these standards? For example, opening a shop in New York, do you have an order in New York?

[Mr. CABBEEN] two years ago, we had a store in Manhattan, USA, and the operation was very good. It was also because the previous store had prompted us to launch a conference in New York.

After we finished the show, we signed an agreement with the United States, that is, two million of US dollars, ready to open a CABBEEN flagship store on Broadway. This flagship store should be very convincing all over the world. Next to us is Armani and Brad. This is the place where the top class brands in the world compete to have a window in that place.

As a Chinese fashion designer, as a Chinese, we can own a brand shop and display our works on such a world stage. I think it is a pride for us, and is also worth talking about.

Because before that, we went to the United States, whether it was to go to the supermarket, to buy clothes, to buy cups, and to take up the most was Made In China.

We hope that this change in New York will be made in China and created in China.

This is also a particular thing Chinese people want to do.

As we are concerned, we have such cultural heritage and creativity.

I think before that, the western media, especially the American media, had deep prejudice against us. They would think that our Chinese textiles were cheap. They had been cheaply in the entire production market or the labor market, and they thought we were not the normal economy.

[host] we tried hard and made a little progress.

For example, is your location in New York flagship store high-end?

[CABBEEN] the price is almost the same as Armani, which may be more expensive than they are, at least not cheap.

[host] you say that the flagship store is proud of us, and this show is even more proud of us. The news coverage is reported, and it is also a multi-media competition.

Mr. CABBEEN, I went to New York for second days and accepted an exclusive interview with New York Times.

As we all know, New York Times is a global and authoritative newspaper.

He gave me the first question, and I think it is also a question that everyone wants to pay attention to. Even after many media questions have been asked, he directly asked me why I am now in New York. This is the first question that New York Times reporters gave me.

I gave him the answer because I was ready.

As a Chinese fashion designer, as China's economy is constantly improving, and I am a mature designer brand in China, I have more than 300 stores in China. In this fashion week, we are accumulating with certain business. Our country and our national economy are taking off. We have the strength to attack the international market and have the desire to enter the international market.

Why did you choose New York?

As for us, we hope to display our works on the international stage. I think the style of New York is more suitable for me, because the whole market of New York is more casual than Europe. My style is to inject fashion elements into leisure, which is a great way for American young people to like.

At the same time, in the whole society of the United States, of course, the whole world is like this. It may be a very fashionable behavior to travel to China, eat Chinese food and speak Chinese.

[host] when you were interviewed by many foreign and international media, did you see the eyes from doubt to affirmation in their eyes?

[Mr. CABBEEN] they will ask you very directly, and even ask you, the western society in the past will have some prejudice against Chinese textile and fashion designers. Are you affected by this?

Although he is very reserved, he has made it clear. I told him directly that I was not affected.

Because of my first point, I came to New York to do business. I came to New York with a Chinese fashion designer and a Chinese fashion.

For me, it is very true for us to use this stage to let people in the world open their eyes and see the degree of creativity of Chinese fashion designers and how Chinese young people view fashion.

You can say well, and the bad side can be bad.

For me, it may be my character, because I used to be a boxer. As we all know, we may all know that when we play at the front desk, there will be such a rule that you should not tell you what kind of achievements you have won or who you have won. The most important thing is that if you win now, I will be the champion.

You don't ask me what our textile industry has done before. We copied it before. It's all in the past. I want you to see clearly where our creativity is.

[Mr. CABBEEN] we just let you look at the fashion designers in China. They used to be gone.

Before we were developing, as a fashion designer, I was very positive to face this problem.

For example, some European brands have more than 100 years of history, and the longest one in China's private sector will not exceed thirty years. So we need this process in China, but now we are close to them every day. I don't know if they have gone beyond them or when they have surpassed them, but it is certain that the distance is getting closer every day.

[host] the most powerful and shocking thing for them is the show, which has dozens of suits.

[Mr. CABBEEN] I prepared forty sets of clothes. The media of New York fashion week, of course, came from all over the world. They were all concerned about the fashion show of a Chinese fashion designer on the stage, because my American public relations company put some of my show and movie materials before China on the Internet, including the Wall Street times, they interviewed me until the end of the show, and finally they gave a good evaluation.

If we search the Internet now, there will be a lot of worldwide evaluation of CABBEEN's show.

This is very real and positively affirmed the creativity of Chinese designers, a Chinese fashion designer.

In particular, the United States Post published such an article, because New York fashion week may have nearly two hundred performances, the main venue is the more than 100 show, he evaluated CABBEEN show is the ten most noteworthy show in New York fashion week, CABBEEN ranked fifth.

I think that as we are concerned, we are very simple, just to conquer our concept with our works.

[host] what is the difference between making this show and what you did in other shows in previous years? Because you need to consider their taste. Do you have special preparation from design to style and positioning?

[Mr. CABBEEN] I didn't expect to design anything specifically for the Americans, but in my old style, it was already obvious that it was a mature fashion designer and a mature brand.

My style is very obvious. As you can see there, I can see many Chinese culture reflected in the last two seasons.

As a Chinese designer, I think there are many things from the root, from my mind can not be separated from some of China's culture.

So it is unavoidable to see something of Chinese nationality in my work.

In fact, we ask more about the inspiration of your show. As a fashion designer, like an Italian, he came to China to collect folk songs and use Chinese elements and martial arts, but he was always an Italian.

As for me, I live in Europe every few months every year. Maybe I will go to Africa next month and use some African elements. But I am always a Chinese designer, and there will always be something of Chinese nationality.

So in my work, I will soften up many different elements of East, West and modern, and then coordinate.

So I didn't make any special design for this show or for the United States. It's very simple because I am a business and there are already my consumers there.

Mr. CABBEEN is good.

Why do international masters use Chinese national culture well, but many Chinese designers can not use it well?

[Mr. CABBEEN] actually, I do not think that our Chinese fashion designers can not make good use of our own culture. If we say that ethnic things are relatively narrow, we are constantly saying that the nation is the world. In our creation process, we constantly integrate our national things with the international trend. Only when we have this kind of integration can people in the world accept you more easily. Maybe as a Western designer, when using Chinese elements, it will combine itself with its own elements, so it will form a more international means.

Maybe our people think they use it well. In fact, as our Chinese fashion designer, we use our own culture, and we need to consider some international popular and international means of operation, to sublimate the elements of our nation, then apply and knead, so that we can truly reflect the culture of a nation and let others accept it.

[host] there are many Peking Opera Facebook and peony and Chinese elements in our works released in New York. What are the new elements that you can introduce to us?

[Mr. CABBEEN] has Chinese characters, or poetry in the preface to Lanting Pavilion, as well as traditional Chinese paintings and mascots.

Like dragon and Phoenix, they use more.

This time I used Kirin and Peking Opera Facebook, for example, a Beijing opera mask. I would use many crystals to sketch its outline, which became a very national thing, combined with the international and popular things.

Make them feel more novel.

[netizens] is the combination of national elements and fashion? Does Mr. CABBEEN's clothes sell well or are they comfortable to wear?

[host] I think there is no doubt about that.

[Mr. CABBEEN] if he sells well, I think he is asking this question very well. Maybe now our Chinese designers will go abroad to show their products. Many media have a high opinion of us, or China is changing, and the whole world is watching. I think those evaluations are far from being conquered.

For me, the only criterion for conquering them is what they sell well just as they mentioned just now.

As for me, I made a show in New York. Many media gave me high praise and applause. What should I do next?

[CABBEEN] then let the Americans spend money on my Chinese costume, which is to conquer you.

This netizen asks very well, you say art is good, say national complex, also do all these need commercial accumulation, because this is a commercial society, as our national brand to go out, to conquer the world, rely on what?

Or the market, or the market to recognize you, you can have such authority, we can also see that now the world's authoritative clothing designers, influential clothing designers, their support point is the market, and most of all, I first had the market, only to do this fashion issue.

My personal point of view is very clear. You buy my clothes to recognize me, you need to spend money is real.

Otherwise, just like New York Times, the Wall Street times, and even the biggest media and the best media in the world, give you the highest affirmation. It is just a corner or an aspect. It can promote the internationalization and the world of CABBEEN brand. It is the test of my market by my market, whether I can sell well in New York, and whether I can get the popularity of young people in the United States. This is the final consideration of whether a fashion designer is going to the international standard.

[host] I know that after you have finished the conference, there are many negotiations, which is also conquering them.

Can you tell us?

[CABBEEN] first of all, the opening of a flagship store in New York. At the same time, there are also Canadian buyers. My business negotiation team in the United States further discussed with them in New York.

We can be sure that Broadway is the first store to open the US market.

As a fashion designer, my dream is to create an international brand of Chinese people, and this is a real international brand, not just a slogan.

So I think a Broadway store is a solid step for CABBEEN.

In the future, we need more support from the market. So, let's go back to that sentence. If Americans want to spend money on my things, I can go further.

[host] the Chinese figure, including the shape of the body, is different from the West in general. What kind of measures do you have in this area when you are doing international brand?

[Mr. CABBEEN] this is for sure. We must be suitable for that market, and our overall design style has not changed.

The shape of the board has changed a lot. We did this thing one or two years ago. We have the market, and now we just improve it, so we still have a better understanding of the operation of the whole society.

[host] some of the design talents abroad, including some type of clothing brand operators, will you attract them to join our CABBEEN brand?

[CABBEEN] this is very possible. In the future, we have opened the North American market. It is possible for New York to set up our clothing processing points.

Now many people are talking about how Chinese clothing and enterprises go to the world. Now the world's clothing is coming to China. This is a very hot topic.

From my visit to New York, we still have an advantage. Now many European and American brands have come to China. We can see that some of them have been successful. But as we operate in China, foreign brands come to China to do business with us, but many of them may disappear for half a year or a year.

Because they have a very mature operation mode from Europe or the United States, but they often do not adapt to China when they come to China.

[host] there is no orthodox model yet.

Mr. CABBEEN is not saying that it is unorthodox. It may not be up to standard, or it is not very familiar with our mode of operation.

In particular, the Chinese people are more emotional and more human.

They seem to be very difficult to adapt here.

So in the process of business, we often find that the European, that Italy, the United States, may not be able to go back, and turn.

For example, we are now in the United States to develop the market, give me a deep feeling, from the whole social planning is relatively better than we do, for example, professional managers, a market price, a market operation standard, and very clear division of labor, as our brand, to go there is an advantage for us, as long as we can understand their mode of operation, and familiar with their market conditions, we can easily be able to apply for our professional managers, for us branding.

Instead, a Chinese brand and a Chinese fashion designer should go to the world. This road will be more smoothly in the future, even more smoothly than they come to China.

Because their whole society is more mature than ours.

Why don't Mr. CABBEEN sell too many of our brands?

[CABBEEN] every brand has different cultural tendencies. My brand is relatively targeted. It is a group of young, passionate people who are healthy, upward and loving. This group of people is highly esteing the brand. Maybe TV advertising is a relatively popular media.

As for me, I should pay attention to these fashionable people and consumer groups.

So far, I haven't used a large area of publicity such as TV. The main reason is that my work is not for everyone. I just serve the group of young, passionate and beautiful people.

So now they are willing to pay attention to the means.

For example, the annual fashion trend is released. This is a very fashionable fashion and can teach them how to dress, which may be more helpful to their dress.

How many stores are going to open in foreign countries next year?

[Mr. CABBEEN] there will be flagship stores in New York and Thailand next year. The business negotiation teams in New York will have exact figures these days. For us, it is our strategy to attack the international market now.

CABBEEN, why does CABBEEN store too little in Shanghai? Why do we often shop under the store?

[Mr. CABBEEN] this may ask the operator. There are my storefront in Huaihailu Road and Nanjing road. I can go there any time.

What is the main design direction of this year, Mr. CABBEEN?

[Mr. CABBEEN] my design style is very stable, and the design style of a brand will not change. Of course, every quarter of the design elements will have different elements, for example, every year will see very hardcover feeling, very spiritual works in my store.

Please support the Chinese clothing brand.

This is a very good idea. I went to New York in particular, because I only went to nine people in New York. There was a job there. I needed help in the process.

My original agent posted a notice on that day to tell us which day the conference was going to be held, and we needed volunteers. Only two days later, we came to twenty people. Only two people were foreigners. Most of them were Chinese. Some of them came from abroad. They felt that this is the brand of China, and it is something to be proud and excited about.

It takes us several hours to get to the site, because the clothes are all done and can not be packed. These people are helping to get the clothes away.

This gives me a great feeling.

There is also a reporter from the Wall Street times. He is a Chinese. He may be born in the United States. He can hardly speak Chinese. When they came to the background to interview me, he said excitedly and excitedly, "I want to go back to tell my mother". He knows his mother's national complex is very heavy. Maybe he was born in the United States, but his desire is to go back to tell his mother quickly that a Chinese fashion designer came to attend the fashion week in New York. This behavior of Chinese people has attracted the attention of the world.

[host] is a pride, but also a recognition of hope.

[Mr. CABBEEN] Yes, as a national mind is strongly linked up.

Maybe many people know that I am the designer of this brand, and also the owner of the brand, or a businessman. When I weigh myself, I do not consider how much money or how many shops there are, but I think he is very valuable, like his behavior, and I am very proud of being a Chinese fashion designer.

[host] two days ago, I asked Zhang Zhaoda how the Chinese costume went to the world. His answer surprised me. No need to go outside and do well in the native area.

He is talking about a Chinese garment industry, including China's big fashion culture and business.

Through a push to grasp this vein and move towards the international arena, it is a feeling of breaking the wind and breaking the waves.

I know that one thing that makes you proud is that foreign models wearing Chinese clothes are more interesting in choosing models.

Mr. CABBEEN, because New York is a global fashion base, its models come from all over the world. There may be many familiar models in the model, including Louis Weedon's models. They are all competing for the interview.

We had an open interview and received more than 200 interviewees that day.

[host] what does this mean?

[Mr. CABBEEN] shows that everyone is still very concerned about Chinese fashion designers.

With their attention, the whole model resources are more abundant than ours, so they are very selective. In this process, we are very proud and very recognised.

Maybe these models sat for two or three hours. For me, they only gave them three seconds, that is to say, thank you, she can leave.

One day there was continuous rotation, and finally chose my own style suited to my style, suitable for CABBEEN's model.

[host] when choosing a model, will you deliberately select some oriental culture models or purely international models?

[Mr. CABBEEN] is directed against the brand, aiming at my design style.

Fashion and fashion are international things. There are no boundaries in China. There is no international boundary for the beautiful things. It is limited to say that it is Chinese, or American or European, because it is a very popular and popular information.

The models I choose may not be good or traditional handsome guys. They may be a bit bad and a little publicized.

[host] your recognition of national culture, responsibility and mission are all the same as that of all Chinese fashion designers. In choosing models, you may be more focused on big fashion and worldwide recognition.

Can it be said that ethnic culture has some sense of icing on the cake for Chinese fashion designers? For example, in the design process, if these cultural designs are more, it will be better.

But if it is too heavy, will it become a burden?

[CABBEEN] I think every designer has his own style. We say that the Chinese nation is a 5000 year old nation and has a long history. This is very proud.

For one thing, we can say that the United States is a nation without culture. The cultural and democratic details of a nation can not become a designer's burden, but only when fashion designers use these elements to combine with international popularity.

If you can not accurately grasp the international fashion, then you are China's clothing, then you do not have an international popularity.

In fact, my design for the Chinese market is also very global, which may be related to my living abroad every few months, and to feel the cultural atmosphere in Paris and Milan.

Or that sentence, whether I design in China or in New York, I have the same style of design, both of which are global and international.

At the same time, I also use Chinese elements very normal, but also in the bones.

Does CABBEEN have the clothing of the nostalgia series?

[CABBEEN] in fact, the series will change. Maybe this season is hardcover. The next season may be urban decadence or popular beach. This is a different fashion.

It mainly depends on how designers understand and grasp fashion.

[netizens] what does CABBEEN feel about this sampling survey?

[Mr. CABBEEN] I think this is a good practice. As beauty, we should pay more attention to health. Fortunately, CABBEEN did not appear unqualified in this sampling survey.

Unqualified, more from some international brands, they are not more qualified in the process of more.

For example, in the process of making, every fabric I passed was tested by our national quality inspection and Quarantine Bureau, and then we used it. This is my requirement for the production team.

Mr. CABBEEN, because I think beautiful things must be healthy. If they are not healthy, they will not be able to talk about beauty.

This may be a practice that I and our entire brand have been insisting on.

So this time, you can see that many samples do not have the name of CABBEEN because we have been doing this all the time.

I think there is nothing worth showing off. I think this is the most basic and it should be.

Now many brands in China, where I would like to tell all the consumers in China, in fact, many of our works and designs in China today are not inferior to us. You can see a lot of international brands. Once you open it, it is Made In China, so there is no problem with Chinese production.

We need support from many ethnic groups as a nation, just like we in New York, our local Chinese volunteers, whether they sell my clothes or come from abroad to volunteer, are all the support for national brands.

If we go global and go global, we need commercial accumulation and support from the entire nation. Then we can compete with international brands.

[netizens] model shows you can see women's clothing, will you develop CABBEEN women's clothing?

Mr. CABBEEN, I am sure I will develop women's clothing, and I know that I am also a non professional designer. I need some time to understand the design of women's clothing, including how women can embody sexy and women's figure. There are many things I need to try.

[host] many people ask if there is a CABBEEN dress.

Mr. CABBEEN, you expect, I will not disappoint you.

My request is not high enough. I would like to join CABBEEN as a design assistant.

Mr. CABBEEN welcomes you (laughs).

[presenter] as a talent, how do you choose?

[Mr. CABBEEN] I usually choose to graduate from school. I don't need him to have much experience. I will give him some ideas.

I very much welcome young people who have ideas to join my team. Although I teach my workshops everyday how to grasp fashion, I also let them learn how to draw and how to do color contrast every day. Actually, they are learning every day.

[host] so you look very young and handsome.

Does CABBEEN have restrictions on the number of franchised stores in each district?

[Mr. CABBEEN] this should be more about operators. Many business behaviors are derived from digital support.

My boyfriend likes CABBEEN's clothes very much, and I buy him several sets every quarter.

[host] Remember when I interviewed you, you said you would support me, then I went to CABBEEN's shop to buy clothes.

Mr. CABBEEN, because this is the women's channel, it reminds you not to dress your boyfriend up too handsome, there will be a crisis.

(laughter)

[host] I know that you are not only a successful business, but also a successful family, and a son.

Is the influence of your son very large?

[Mr. CABBEEN] I am preparing to be a CABBEEN child. In fact, like CABBEEN clothing, it is small. It will make children look handsome and handsome. It may also be a sense of family to me. Although I am an international person and very fashionable, I am a Chinese after all. I am still very family in my bones, enjoying the warmth of my family and enjoying my family life.

What kind of fashion atmosphere do you think fashion brings to young people?

[Mr. CABBEEN] every fashion and fashion is a memory of the times. It may be remembered that the big flower shirt, the big pointed collar, the bell bottoms, and Bruce Lee's sunglasses are burning their heads, which may be the background of the times.

A little closer may be wearing big radish pants, and now low waist pants.

If you pay attention to these things, it will be very interesting.

As a fashion designer and fashion designer, we are constantly paying attention to these and studying these aspects.

[host] I know you will not stop, including the release of fashion trends and New York release. What kind of planning do you have for this year's fashion publishing, including brand building?

[Mr. CABBEEN] I will also show my latest season in the March China fashion week.

I want to tell netizens that my conference in New York is not my latest work, but March is the latest, because the domestic market has always been my focus.

[host] time has arrived. We will also report on the international fashion week in China.

At the same time, we hope you can watch the launch of the Tencent women's channel for the large-scale theme of China International Fashion week.

When can CABBEEN become a listed company?

Mr. CABBEEN has been planning, and I think the next 35 years will definitely become a card in the stock market.

I hope that our national support will go global and create the Chinese people's own international brand.

[host] talked about the future. I hope that the brand of Mr. CABBEEN and CABBEEN can bring more pride to the Chinese nation and also hope to go better in the future.

Today's chat is here. There are problems to continue with Mr. CABBEEN on the Internet.

We will see the good works you released after the China fashion week.

Bye-bye.