Famous Women'S Clothing Gathered In &Nbsp; The Department Store Staged A Feast.

Recently, Beijing

Famous women's clothes come together

Through the large-scale modification and adjustment in 2010, the overall brand quality and fashion of women's wear in department stores have reached a new stage.

Among them, the newly introduced fashionable women's clothing brands such as DECOSTER, LAFEE, SC FASHION, Masfer.SU, ENC, ELLASSAY, README and so on, together with previous PORTS, GANT, JEFEN, JEFEN, Marisfrolg, Chinese, Chinese, international, domestic and second tier famous brands, have formed a more powerful brand collection, with a business scale of nearly twenty thousand square meters, and the total number of brands is more than 100.

In addition to its quantitative advantages, the department store has also become one of the largest shopping malls in Beijing department store with high-end women's clothing brand flagship store and image store.

The hardware shopping environment, the complete range of goods and the speed of new products are also among the best in the Beijing market.

On this basis, together with the high quality shopping guide group, known as "Humanistic shopping and human service", the department store has made the service quality more professional, where customers buy not only goods but also fashionable and fashionable experiences.

This women's wear Festival, a hundred famous brands of women's wear in the department store, is coming into full swing. The latest products, best sellers, best practices and the most popular collocation information provided by the Department for the department store will provide a feast for the consumers.

The four theme is the fashion show.

Different from ordinary promotion, the "women's wear Festival" activities in this department store will take brand promotion as the main line. According to the brand style characteristics of women's clothing, it will be divided into four themes: "sweet charm", "return to nature", "leap youth" and "white-collar Beauty".

Each brand comes to the stage. With the distinctive style of dress, latest fashion and fashion design, it shows the fashion trend of the 2011 summer women's clothing, recommends the most satisfactory clothing for women with different temperament, and builds a confident, elegant, frank and modern thousand face beauty.

At the same time, we will promote a wonderful fashion show for consumers by offering promotional activities, gift giving and exclusive brand days.

The first theme is "sweet charm".

At this stage, the brand is suitable for young women. It is represented by brands like M.TSUBOMI, MAX STUIDIO, MOJO, SC FASHION, FINITY, LIME, collet, Irwin, and cubeca. They choose chiffon, strong color collision, irregular printing, retro, simple dot, and other popular summer clothing elements. This shows not only the elegance and cleverness of the 25-35 year old women, but also the rich beauty of connotation.

The second theme is "return to nature".

During the activities, mother's day, DECOSTER, LAFEE, Si Qin, README, SANDWICH, pink Marie and so on, which are rich in forest flavor and pastoral fragrance, become the leading role in this stage.

They are the best medium for urban people to release their pressure and stretch their bodies. Natural materials, plain colors, embroidery and comfortable tailoring are the labels of urban people returning to nature.

Choosing these comfortable and natural clothes for mothers is a good choice for mother's day.

"Jumping youth" as the third theme, highlighting youth, high street, modern, fashion, retro, romantic characteristics, these are absolutely 18-24 years old restless elves representatives.

GANT, BEAN POLE, MANGO, izzue, b+ab, ONLY, VERO MODA, Teenie Weeine, Teenie, euro, and European fashion brands, with bold colors, modern tailoring and rich collocation, fully demonstrate young personality.

The "white collar Beauty" as the fourth theme is undoubtedly the most important part of the entire women's wear Festival. This stage brings together PORTS, Cagliari, JEFEN, CARA, HOAMGAR and other heavy brands, presenting the most fashionable and fashionable fashion matching in the most popular way.

An elegant woman knows that a gentle or hard suit will be an excellent stage for expressing professional women's image. No matter whether the office atmosphere is serious or relaxed, simple and elegant, it will always be an unbeaten philosophy of dress.

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Cinderella fashion show is more close to the people.

As a highlight activity throughout the whole year, the most attractive part of this department's women's wear Festival is the collection of the live fashion show.

Compared with the ordinary model show, the department store's clothing show is more close to people. During the event, the Department Store jointly with the Beijing Morning Post (micro-blog), for the ordinary consumers, openly recruited the fashion models. As long as they are confident, beautiful, fashionable and matching, the women between the age of 20-40 can sign up for it. Through the appraisal, they will have the opportunity to get on the T platform, become the star on the fashion show, and deduce the beautiful fashion in their lives with their own understanding.

In the past fashion show, the cool and proud model was replaced by a pure and kindly neighbor sister. The T station was replaced by a nearby show.

The beautiful fashion show that can be displayed so beautifully is called "Cinderella ball" by the female friends who have actively signed up. I believe it will touch your heart of beauty.

Persistence is a force.

Since the second half of 2009, the Beijing department store has launched a large-scale brand adjustment and upgrading around the positioning of boutique boutique.

After adjustment, the shopping mall's overall shopping environment is more comfortable, the commodity brand is upgraded comprehensively, and the service function is improving day by day.

At the same time, they also began to adjust their marketing strategy, taking corporate image building, value marketing and cultural marketing as long-term goals, from price marketing to value marketing.

From the Spring Festival, jewelry and makeup Festival, sports and leisure Festival, tourism food festival, members' enjoyment month, food and entertainment season to the women's wear Festival, the self created marketing Festival, which endows the enterprise with its own cultural connotation, brings new surprises to consumers in Beijing.

In August 2010, Sina official micro-blog in Beijing department store officially opened the Expo. It attracted thousands of fans' attention. In Beijing, the opening hours and number of fans in the same industry ranked the first class.

These new and rich marketing activities, fresh and effective media dissemination, make the new image and location of the department store more and more attention and recognition of the new generation of consumers.

"Persistence is a strength!" said Zhou Qing, general manager of Beijing department store.

"Today, the department store is no longer just a shopping mall, and a department store with an area of 100 thousand square meters has become a fashionable boutique that can meet the needs of customers for shopping, leisure and entertainment."

"Building Beijing into a first-class and internationally known department store is the long-term goal of our company.

The realization of goals requires the operators to be down-to-earth, and we need to constantly practice and improve ourselves. Starting from every link, starting from every marketing and starting from every bit of attention, we will continuously convey the changes in the department store to consumers, attracting interest and resonating, so as to win the greatest satisfaction of customers.

Based on the future of the enterprise, we will go along this road unswervingly! "When it comes to the development of enterprises," said Zhou Qingzong manager.

People who have been to the department store recently feel the great changes that have taken place in the department store.

Wandering in a spacious, bright and charming shop, the most fashionable and fashionable brands come into view. They experience sincere, warm and professional services, and enjoy the eight party cuisine.

Five Star Cinema, SPA, hairdressing and other service items are more comfortable and leisurely for busy working people.

All of this is a heartfelt statement. The department store is in fashion.