Survey Shows That 80% Of Consumers Love Silk Clothing Products.

"I like it very much. Silk products , Real silk The smoothness of pajamas is the other. Fabric It can't be replaced. "

"Silk is too far away for me. It always feels like something very precious, and my personality is too casual. Silk products need protection too much and I don't know if they are right. Whenever I see people wearing silk products on the street, there is a sense of elegance coming up. I really want to own a piece of silk. clothes "

"I like to wear silk fabrics, especially soft and comfortable, and put on a silk scarf especially. elegance "."

...

In the "clothing market times" joint China's first textile network "silk market consumer satisfaction feedback form", consumers seem to have a "aristocratic complex" for silk. Their love for silk products is more than hate. 86% of consumers have the desire to buy silk products, and only 14% of consumers do not catch cold on silk products.

Since consumers think that silk is their favorite aristocratic product, why do they not buy or use silk products? 8.82% of consumers think that silk products, especially clothing, are not fashionable at present. 21.71% of consumers think that the price of silk products is more expensive, that is, 27.95% of consumers are difficult to maintain, 19.81% of consumers do not know about silk products, 2.10% of consumers think that the inconvenience of purchase causes them to not buy silk products, and that the poor practicability of silk products accounts for 19.61%.

What would they pay more attention to when buying? 26% of consumers think that product quality inspection is the most important, that the most important part of the product is 32%, 12% of consumers value the brand of the product, 20% of consumers think that the price is the main factor to decide whether or not they want to buy silk products, and the customer service attitude is more important than 10%.

Don't expect the price of goods to be very cheap.

Miss Xiao, 25 years old, has always been more keen on silk products. She does not think silk products are suitable for the elderly. But because she is a working class and does not have much money to buy high-end silk products, she told reporters: "now there are more low-grade silk products on the market, although some low-priced silk products sold in some places can achieve the same price and beauty, but it is still more difficult to buy silk products at low prices. Most of the low-priced silk products are imitation products."

"Silk products themselves are very noble products, and consumers have repeatedly asked for lower prices. Therefore, some businessmen will fool themselves with inferior silk products in order to cater to consumers' low price mentality, because they think they have caught many consumers' inability to distinguish silk from genuine and fake defects." Wang Yongfu, manager of Suzhou gate silk Co. Ltd., told reporters. "I think silk enterprises should let consumers understand the ingredients of their products when they buy their products. They should mark the texture of products on 100% silk and non silk products. Many companies have also introduced many kinds of silk fabrics blended with other fabrics according to the consuming ability of different consumption levels. The silk can not be called 100% silk, but it can reach the texture close to the real silk, and the price will be cheaper than the 100% silk. In a word, silk is a valuable thing. Don't expect it to be cheap. "

"In fact, consumers do not want to buy cheap silk and buy silk products at large stores. As far as I know, a considerable proportion of these silk products are fake. Consumers had better go shopping and brand stores to buy silk products. Although the prices of silk products in these areas will be higher, they can guarantee the quality of the products they buy. Luo Rulian, regional manager of Hangzhou run Xiang silk Co. Ltd. So what kind of ways do consumers buy silk products? 39.86% of consumers choose brand stores, 37.86% of consumers choose shopping malls, 20.19% of them purchase through e-commerce websites, and 2.09% of them go to hypermarkets.

Let consumers know well about silk story

"I always feel that silk products are something that rich people wear, a nice silk dress, which can cost you a month's salary." Whenever the consumer history sees silk products in shopping malls, they will bypass the silk products.

Many consumers share the same feeling. 77.71% of consumers are positive about whether they think the price of silk products is too high on the market now. Only 10.29% of consumers deny this statement, while 12% of consumers do not know the price of silk products.

Luo said: "silk materials are rising all the way, and our products can only go up. Since ancient times, silk is a valuable thing. Now the price is rising and rising, making the silk products which are originally only suitable for some consumers have been reduced sales. "

"All along, people feel that only a small number of wealthy people can afford to wear silk products. Now, Chinese consumers actually have great demand for luxury goods, and a large number of consumers can afford silk, but there has not yet been a" trend ". So many domestic consumers go abroad to buy LV, PRADA... It shows that the ability to buy luxury goods in China is sufficient. Wang Yongfu said. Silk can not be used for bargaining, but for storytelling. Because only by listening to historical stories about silk for hundreds of years can customers buy high-grade silk products. This just confirms the marketing theory that consumers are not "persuaded" but "brainwashed".

Silk is very beautiful, which is known to all, but the silk is not only beautiful, but also environmentally friendly, and the ordinary people may not have this concept. Wang Yongfu said, "silk is spit out from the mouth of the baby silkworm. Everyone knows that baby silkworms are very delicate and can not be exposed to wind and sunshine. Even the mulberry leaves eaten by them are not allowed to be contaminated. Silk has another feature, it can be regenerated, so the silk industry is both a circular economy and an environmentally friendly economy. With environmental protection becoming more and more fashionable, recycling and environmental protection may become a new selling point for silk products.