Fendi-- Fendi

Fendi brand specializes in the production of high quality fur products. In 1955, Fendi fashion conference was held for the first time. Subsequently, the company grew and expanded its business scope to handbags, garments, swimsuits, ready-made clothes, and even jewelry, men's perfume, etc. But Fendi brand still enjoys a high reputation in the world fashion industry for its fur clothing. After the death of Eduardo Fendi, one of her founders, the company was run jointly by her five daughters.
 

In 1962, Fendi hired a famous German designer, Carle lager Field, for its brand designer, lager Field's dramatic design concept, so that Fendi brand clothing has won the attention and praise of the global fashion industry. Rag Field and Fendi cooperate in the mixed series of double F characters. It is a double letter logo after the double C letters of Chanel and GUCCI G of Italy.
 

Lagerfeld innovates fur, such as treating real animal fur into imitation fur, and putting a large number of tiny holes in fur fabric to lighten the weight of the coat and facilitate the wearing.
 

The innovative design also includes the use of mink skin as a denim garment coat, the selection of squirrel skins, snow mink and other fur very bold design.