How Do You Come Up With Better Business Ideas?

According to the two new books, high IQ will always be lost to indefatigable curiosity, and at the same time, ask questions.

Where did the good idea come from?

The word "idea" comes from Greek idein, meaning "see".

This is no coincidence.

In the book "The Idea Hunter: How to Find the Best Ideas and Make Make", author Andy Boynton and Bill Fisher (and William William) believe that good business ideas will not suddenly appear in the sky like lightning.

Instead, they usually lie in an inconspicuous place waiting for someone to find out. For example, in 1905, Henry Ford picked up a small piece of light material on a raceway in Palm Beach.

It was a fragment of the wreckage of a French car.

Later, Ford recalled, "it's light but strong.

I inquired everywhere about what material it was made of, but no one knew it.

Originally, that piece of scrap was vanadium bearing alloy steel, when the United States had not started production yet.

In order to study this material, Ford has invested in the best R & D team.

Three years later, his company launched a more durable and light weight car, so that the Ford Motor Co (Ford) is in a better position.

In the book "master of ideas", it also lists many landmark American countries.

The author of the book believes that in fact, "the smartest people in the enterprise tend to overestimate their intelligence quotient", which leads them to "stick to their own rules of success" instead of looking for better ideas.

In other words, they just can't afford enough interest. "

Most of the contents of "the master of ideas" are all about how to use the rule of order to turn the frenzied interest in the world into a sensational product and service.

In the book "brain control: Brainsteering: A Better Approach to Breakthrough Ideas", the author Kevin P and Sean Cohen and Cohen T start the latest research results on how the human brain works.

They believe that most of the traditional views on innovation are wrong.

There are bad ideas in the world that list all the ideas you think, and do not allow you to find the best ones, and most brainstorming sessions have no practical effect.

You know something about that, right? Maybe this is from your past painful experience. So, according to the book "brain control", you can already proceed to the next step: it is art to put questions to the point. Once you master this art, you will have a much greater chance of getting good ideas.

Of course, patience and perseverance are needed to master this skill.

Therefore, the book provides an exercise, you can now try: whenever you encounter the idea that you are amazed at, such as a new product or service, an advertisement that can impress people, and a clever way to save cost, remember to ask yourself, "which three questions can let me think of that idea?"

Don't be afraid to think big.

For example, do not ask, "how can we expand sales to achieve a 5% increase in sales this year?" another way of asking is: "to extend our products to every consumer in the world, what do we need to do?"

It sounds unrealistic, says the author of the book.

However, Coca Cola Co (Coca-Cola) established this bold goal decades ago and achieved it successfully.