"61" Detonated The Wuhan Tide Boy Market &Nbsp; The Price Does Not Lose Adult Clothing.

Hat, jacket, trousers, shoes, a set of

A single set of children's clothing costs thousands of yuan.

Last Sunday, in a children's world of a big shopping mall in Hankou, a fashion mom was taking her 7 year old son to buy children's clothing at a brand clothing counter.

I saw this mother left a fashion T-shirt, priced at 219 yuan, a pair of short pants on the right hand, priced at 329 yuan, after the son satisfied smile, it spent 548 yuan.

This mother told the author: "we 70s people are wearing their sister's clothes. Now," after 00 "is wearing personal brand.

The author sees that there are more than 30 famous children's brands in the mall.

The director of Wuhan Guangzhou Children's special store told me that the children's clothing is also popular now.

It is reported that since the 90s of last century, the consumption of children in Wuhan has gone through three stages following the trend of the whole country.

First, in the 90s of last century, children's consumption was mainly based on cartoon character modeling.

By 2005, there was a "

I understand that at present, the price of "Chao brand" children's clothing is not lost to adult wear at all.

"With shoes and whole body fit, it's easy to spend thousands of dollars on average, which is twice the cost of parents ten years ago."

Children's counters said.

According to the sales data of a large department store in Hankou, only in 2010, sales of children's underwear reached tens of millions of yuan, with an average annual growth rate of 30%. Especially before and after the "61" children's day, children's clothing consumption increased sharply, and some children's shoes and trousers shoes consumption even exceeded 3000 yuan.

Businessmen eyeing "1+6" effect

This year, in addition to launching the concept of "children's tide card", the shopping mall also took advantage of the "61" festival to launch the consumer experience activities such as "tide boy show" to gather popularity.

According to the market participants, holding such activities as "Chao Tong Xiu" helps to achieve the marketing effect of "1+6".

This person explained that the so-called "1+6", is a child to participate in activities, it is possible to drive parents, grandparents, grandparents to join in, and then can bring consumption, so that the mall to the children passed the joy, they also earn a full pot.