ZARA Australia Flagship Store Unveiled In Sydney
Recently, Spain Inditex Group Its brand ZARA (SA LA) is located in Sydney Pitt Street (Peart Street) Australian flagship store opened. Group executives said that ZARA stores in Melbourne will also open in a few weeks. After all 5 stores in Australia are open, ZARA will achieve 1700 stores across five continents and 78 countries. Scale of operation 。
It is understood that the flagship store, located in Pitt Street, is divided into three levels, with a business area of 1400 square meters, including women's, men's and children's clothing products. The furniture and utensils in the shop create a simple style of decoration. Meanwhile, in order to improve the shopping environment, the area of the passageway has increased. The more explicit design of classification provides convenience for customers to choose products.
Since ZARA opened its first store in Spain in 1975, the brand has grown into a global fashion apparel sales giant. Today, ZARA and its numerous sub line brands have a total of 5000 stores, with sales exceeding 12 billion 500 million euros in 2010.
Inditex group, with its ability to respond quickly to market changes, launches new research and development speed two times a week to catch up with the fashion trend. To meet the needs of this business model, the Group employs more than 1000 staff in design or production processes.
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