Taiwan Jeans Market Is Facing A Major Reshuffle.

A year

The famous LEE jeans will be pferred to the first flagship store owned by Guangzhou's Dachu, and the new agent LeeCooper is expected to be re listed in August when the original agent, Gao Sha's agent, LEE and LAN Ge.

Industry analysis, the current jeans Market in addition to Levi 's and Blueway still ranked the top two, third will reshuffle, high sand own brand IBS ready to take advantage of attack to grab third.

The market value of the whole pair of jeans is 5 billion yuan, which has been affected by the financial tsunami since the previous year. The sales value has dropped by 10%. After last year's low price promotion, the overall market has recovered. Over 7 of the results are from the Department anniversary promotion, and the foreign jeans brands including LEE owners and Japanese Brappers bankruptcy have led to the big reorganization of the market brand.

In addition to market restructuring, the marketing strategies of various brands are also changing, including Levi 's jeans. Since last year, Taiwan no longer played the role of spokesperson, returned to the original point, emphasized technology and technology, plus cotton prices all the way up, and the industry was miserable. Levi' s was based on gross margin and returned to commodity marketing.

Japan Blueway is ready to cooperate with Taiwan agent Pu Wei Industrial Cooperation to enter the Chinese market to set up factories for manufacturing and sales. Currently, it expects to invest 1 billion yuan to set up factories in Guangzhou and Shanghai. The sales of Blueway jeans are still second in the market. The BIGJOHN ranked third in the previous year has gone bankrupt because of another Japanese brand Brappers, and has been renamed and continued to operate in Taiwan.

Edn, Japan, has taken the opportunity to attack Taiwan market vigorously since last year. Edn, a distributor agency in Taiwan, has CKJeans, GUESS and so on, and authorized brand LEE. Cross strait sales will also be launched simultaneously, ready to attack the top three markets.

At the same time, Gao Sha textile, the parent group of the golden stone bookstore, ended its 20 year cooperative relationship with LEE last year, organized a high spin and reorganized it, and ended up with the blue brother agent to switch to the British jeans brand LeeCopper. Gao Sha stressed that at present, its jeans brand has been stationed in the design and personalized brand jeans since 4 years ago, including its own brand IBS, including 4 brands, which are being branded, and will introduce a non Cowboy brand in the year to enrich the overall revenue of the garment retail system, and expect to reach the peak in 5 years.