Group Buying Fever Brings 4 Potential Jobs

More than 1000 group buying websites have sprung up like mushrooms.

(enter the word "group buying network" on the three words. All kinds of group buying websites are all over the world. The era of group buying has already arrived. If we say in 2010, some people think that group buying is just one kind. Promotion Means can not form a business model, so in 2011, its explosive force has begun to spread across the board. Group buying website, as a new e-commerce mode, provides consumers with cost-effective online shopping services through various forms of clustering. It changes the traditional consumption concept and quickly occupies the market of young consumer groups 25~35 years old or so. The huge market not only provides a huge business for businesses. Business opportunity It also provides potential job seekers with unlimited potential for employment.

Group buying industry is catching up with anti hunting.

It is understood that as of the end of 2010, the number of online group buying enterprises in China has reached 1880, which does not include more than 700 small group buying websites that have not yet been opened, failed, just opened, and few. Along with the rapid expansion of group buying network is the demand for talents. At the beginning of the year, the Groupon, the founder of the global group buying website, entered the country with a high profile. The first step was to seize the talents, hunt professional talents through many headhunting companies, and earn a high salary.

It is reported that Groupon China intends to recruit 1000 employees to join. Job wanted The annual salary is $30 thousand, 4 times higher than that of Chinese competitors. "If you have a master's degree in a famous international university, worked in a famous bank or consulting organization, and have experience in a start-up company, then you can join the management team, otherwise we can find a suitable position for you," Groupon wrote. This shows that Groupon has a very high demand for candidates.

However, some people in the industry believe that in fact, the core talents of group buying company are sales and service teams. In fact, the demand for these talents is not as high as that of some high-tech IT companies. According to insiders Mi Xiangpeng, generally speaking, a large scale group buying website has the number of staff in the 20~30, and the number of employees in various sub stations is in the name of 5~10. If a large-scale group buying website is deployed in the large and second tier cities across the country, hundreds of thousands of workers will be needed.

Group buying talents become hot recruitment posts

Actually group buying is not a brand new business, but it has been very hot lately. In the job search engine of a recruitment website, the term "group buying" has also become a popular phrase. With group buying as the title search term, we can search more than 1500 jobs in nearly two months, of which 80% are concentrated in the last month. As a result of the detailed search, most of the buildings, home furnishings and food and beverage enterprises that developed earlier in group buying business have provided most of the jobs, most of which are private enterprises. From the requirements of the job seekers, the set of rigid indicators are not high: job seekers are required to have 1~3 years of work experience; job seekers are generally required to have a college degree; the monthly salary is also concentrated at 2000 yuan ~6000 yuan.

In addition to these posts that are directly related to group buying, we can also find that more and more enterprises will give priority to "group buying experience" when recruiting talents such as "sales representatives" and "customer commissioners". For a while, the "group buying" fever is not only reflected in the consumption of white-collar workers, but also gradually revealed in the recruitment needs of enterprises.

Talent demand is concentrated in sales and customer service positions.

From the results of the search engine in the past two months, we can see that there are no more than two types of talents in more than 1500 jobs: one is online website technology support, the other is offline business expansion, and the latter occupies the majority. A successful group buying website must combine the best human capital under the online and offline coverage. Online technical support positions, including PHD programmers, website editors, art workers, etc. Offline business expansion is the lifeline of group buying website. It needs the best advertising sales, business liaison staff and media promotion staff as a guarantee.

With the increase of the number of group buying websites and the expansion of their scale, a large number of group buying websites are gathering talents, among which sales and customer service personnel are most popular. Group buying and selling is responsible for the development of group buying merchants, and requires strong communication skills and customer needs. Group buying customer service mainly aims at consumer's problem solving, complaint handling and so on. It needs strong service consciousness, learning ability and compression ability. In addition, the market commissioner is also very popular. The experienced marketing commissioner has a deep understanding of the current situation of the Chinese market and can help the company achieve accurate advertising. These are very important for a group buying company.

It is worth mentioning that the entry threshold of these jobs is not high, many companies do not require academic qualifications, or secondary school or above, but have certain requirements for work experience and work ability. For example, recruitment and sales manager of a group buying website requires applicants to have more than 2 years' active sales experience and excellent sales performance; customers with resources such as urban catering, entertainment, leisure and other consumer industries are preferred; Internet and other media advertising sales experience is better; group buying website work experience is preferred.

Group buying website has 4 potential jobs

Merchant Liaison Officer

Excellent business liaison officers bear the brunt and become the talents of group buying websites. His duty is to ensure that the group purchase price is lower than the lowest retail price of similar products in the market, so as to ensure the quality and service of the products can be effectively guaranteed. He needs strong connections and good social skills to bring high-quality merchants to the website, ensure stable sources of supply, and maximize the benefits of bilateral cooperation.

Media promoter

The prototype of this profession is the Website Promotion Commissioner whom you are familiar with. The need for media promoters to have a keen sense of website can effectively integrate and reorganize the products of the website with the instant hot spots of the Internet, and promote the characteristics. At present, most of the media promoters of group buying websites mainly focus on marketing, but this market has been over saturated. How to develop more resources on the Internet, effectively promote the group buying network, and bring about effective user conversion rate is the most eager new media promotion talent at the group buying station.

Group buying experiential

In order to ensure that consumers can enjoy value for money in the whole process of buying group websites, increase user loyalty to the website and solve the after-sales problems of customers, this occupation is derived. At present, the group buying websites with large investment have begun to train full time experiential members. Through experiential staff, they try out the group buying products provided by merchants, and try to find out the details of the service provided by the merchants, to judge whether the group buying service can be assured to enter the transaction, and protect the reputation of the group buying website and the consumers' rights and interests to the maximum extent.

Group buying navigation editor

With the popularity of group buying websites, group buying navigation sites also came into being. They collate each group purchase network information through daily collation to provide consumers with the latest and most complete group buying information, which is widely praised by users. The first kind of navigation editor is engaged in the collation of the navigation site. Starting from the needs of consumers, sorting out and sorting out the group buying information, and pushing the key points; the second kind of navigation editing is to screen and push the products of the group buying network itself, and guide the consumers to make effective consumption on the website. The function of navigation editor is fashionable buyer and website editor, so the requirement of this work is higher and higher.