200 Thousand Yuan For High-End Children'S Clothing Store.

　　 Management Mr. and Mrs. Lee

Shop address: a large community in Zhongshan Avenue.

Shop area: 25 square meters

Monthly fixed fee: rent 4500 yuan, tax, water and electricity, management fees and other expenses: about 1000 yuan per month; two times a year, a total of about 400 thousand yuan; the monthly fixed cost is less than 20000 yuan.

Monthly turnover:

7-8 yuan in peak season

5-6 yuan in off-season

Business: product quality and style should be double guaranteed.

Mr. Li and his wife have opened this 25 square meter Disney children clothing store for two years. They recall the scene of the opening of the shop. Mr. Li said, "choose the brand children. clothing The agent comes first because it has the premise of quality assurance. Most children's clothes are familiar customers. Only with quality assurance can there be more repeat customers. Secondly, most of the neighborhoods around us belong to the middle and high-end communities. market Consumption capacity.

In addition to clothing, there are many adorable dolls, socks, hats and other accessories. "Disney has many other products. Because of the size of the shop, it does not involve too many related commodities." Mr. Li smiles and tells the reporters, "but I think it doesn't matter whether or not the category is more or less. The key is to keep the children comfortable, besides the quality just mentioned, and the style should be new and beautiful. You know, young mothers like to dress up their children like princesses. Many of the acquainted guests here are beautiful looking at our clothes. In today's children's clothing store, we should pay attention to quality as well as fashion and fashion. It is also because Mr. Lee and his wife have been holding the two trump cards of "high quality" and "fashionable style" since opening the shop, making this small brand clothing store flourishing.

Counting accounts: the monthly turnover of 50 thousand -6 yuan can be guaranteed.

About 25 square meters, the annual rent is about sixty thousand or seventy thousand yuan. Since Mr. Li himself is a building designer, he has saved a lot of money in decoration. In the early stage, the equipment that must be purchased for hydropower, air conditioning and cabinets will cost about 30 thousand yuan. In terms of purchase, a total of 400 thousand yuan will be taken in two batches of spring and summer and autumn and winter. In addition, each water and electricity charge, tax and management fees are about 1000 yuan, so the turnover of 5-6 yuan per month can basically be guaranteed and the profit is about 30%.

Mr. Li said: "the investment in the early stage is about 20 tens of thousands of yuan. When it opened the shop, it was more difficult and the turnover was not good, but fortunately the brand was well known, and the situation soon improved, coupled with the peak season of the clothing market, and the monthly turnover in the peak season could reach seventy thousand or eighty thousand yuan."

Shop experience: see the crowd and set up shop again

Mr. Lee and his wife's small shop in the large residential area, did not open shop experience of the couple to discuss exactly what to sell.

Mr. Li found that most of the residents in the shops were young and middle-aged, and the children were very much. Every evening they stroll in the park in the district. In addition, the district is a mature and high-grade residential district in Tianhe East, where the price of property is relatively high. The households who can buy houses here generally have relatively strong spending power, so they finally finalize the route of children's brand clothing stores. Therefore, the location is important, but more importantly, we must see clearly the market here, first have a preliminary positioning, then decide what kind of shops to open, and set a height.