Luxury Consumption Winds Hit Quanzhou

One article Hermes The belt price is 7000 yuan, and a LV wallet is 5800 yuan. Yesterday, reporters in the city Tian An Road and Jinhuai street intersection of a department store, a number of expensive luxury personal small items counters, attracting customers frequent stay.

"The purse can sell six or seven in a month, and it will be more than that at the end of the year." Shopping guide told reporters that although a belt from last year's 5000 yuan rose to now more than 7000 yuan, but customers do not blink when paying the bill.

According to the latest official report of the World Luxury Association 2010 - 2011, as of the end of 2010, the mainland of China Luxury goods The total consumption of the market has risen from 9 billion 400 million US dollars in 2009 to US $10 billion 700 million in 2010. China has become the fastest growing country in luxury consumption. Similarly, luxury goods are also popular in Quanzhou. "In our building, there are no fewer than 100 bags like LV and GUCCI." Miss Lin, who works in a business building on the road of Tong Tong, says, "buying famous brand is mainly about finding a sense." Before investing in luxury care industry, Lin Shan, a manager of luxury goods and leather care center in Quanzhou, has done market research. "In Quanzhou, there are luxury goods in almost every business owner's home, so they can be used in large venues and time." Lin Shan believes that the difference lies in the quantity of luxury goods.

Luxury goods are not just for Quanzhou people. Clothes & Accessories Perfume, watches and other personal items, and even famous cars, luxury yachts and so on. Mr Deng, an automotive consumption watchdog, said that Quanzhou has several Lamborghini and dozens of Bentley on top brands of luxury goods. Reporters learned that, after buying 7 million yuan for the "wolf wolf", Anta dropped 22 million yuan to retrieve a "azim" yacht. It refreshed the most luxurious yacht record in Fujian, and Quanzhou private enterprise, which is looking for luxury yachts, can make a long list.

The two or three tier cities are becoming the main market.

"They are very familiar with airport duty free shops and foreign discount seasons. They go abroad 35 times a year." Lin Shan said that many overseas Chinese in Quanzhou are also convenient for purchasing or purchasing abroad. Overseas consumption has become the main way of luxury consumption for Quanzhou people. "The lower prices and wider choice remain the two most important reasons for overseas purchases."

When reporters returned to Hongkong during the national day of 2009, they met two miss Jinjiang at the Hong Kong International Airport. They were wearing flip flops, twisting all kinds of clothes on their hands, and two LV bags. "I stayed in Hongkong for a week, and came here to shop." One of the ladies told reporters that shopping in Hongkong is much cheaper than in the mainland. {page_break}

China's rapid urbanization process and the growth of wealth outside big cities have bred a large number of luxury consumers in two or three line cities. As the main market of luxury consumption, the two or three line cities will have broad prospects for development. Xiamen already has a luxury LV store. Mr. Hong, who is very well-off, saw most of his friends playing "luxury". In June of last year, he started his impulse to open a LV store in Quanzhou, and applied to LV headquarters this year. "LV has entered the two or three tier city in China, and the luxury consumer market in Quanzhou has entered the stage of nurturing." Mr. Hong said so. In addition, the reporter learned from relevant channels that Baiyuan road is a shopping mall that is being renovated and will introduce luxury personal small items counters.

Consumer groups tend to be younger

At the age of more than 20, dressed up from top to bottom, at 4 p.m. yesterday, when the reporter arrived at Quanzhou Longxing Benz 4S shop, two young people who were choosing a S Mercedes Benz were discussing the details of buying a car with Miss car. "S million Mercedes Benz orders worth more than one million yuan have been put to the end of the year." Lin Nan, deputy general manager of Quanzhou Longxing Mercedes Benz, called, "I didn't expect S Benz to run across the streets of Quanzhou." Even more than a month away from the senior industry in Quanzhou, the S level Mercedes Benz is targeting 40 to 50 year old consumers, but in Quanzhou, the main consumer is 30 years old.

In addition to famous cars, clothing, perfume, watches and other personal luxury items are more popular among young people. In Lin Shan's view, a large proportion of consumers are still showing off their "showing off" mentality, especially the "two generation rich". With the increase of family purchasing power, they appear impetuous in material pursuit.

Experts from the Quanzhou Social Science Association said that in the face of the new luxury consumer market, we should rationally guide and actively support them. From a businessman's point of view, luxury marketing should take into account the purchasing power and cultural level of the high-end consumer groups in the region. From the consumer's point of view, we must choose according to our economic strength and cultural needs. We must not "die face but live".