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    Yang Donghui: In The Predicament, Home Textile Industry Should Take The Lead In Adjusting Strategic Thinking And Finding Out The Way To Break Through.

    2011/6/9 16:02:00 72

    Yang Donghui'S Strategic Thinking Of Home Textile Industry

    Danger and machine depend on each other and pform each other.

    However, the crisis often mentioned is more emphasis on danger and the word "machine" as a noun.

    In practice, there are dynamic sides, such as machine change, wit, alertness and so on.

    Thinking of danger and harmony as two aspects of things, thinking will change, so that we can turn danger into opportunity.

    Speaking of which, I think of a story: once a region was hit by a famine.

    The merchants outside took up the price of grain, and a county magistrate set up cards to prohibit businessmen from looting. The magistrate of another county told the four sides to welcome businessmen. As a result, the grain merchants in the county gathered enough food to make the price fall.


    In our daily life and work, all kinds of crises will happen frequently.

    When I was president of the home textile association, the crisis often patronized the home textile industry.


    In 2001, the Ministry of economy and industry of Japan investigated the restrictions on the import of Chinese towels. In order to safeguard the interests of the industry, I called Hiranuma O, Japan's minister of economic and industrial industry, and put forward that "setting limits violates international norms and undermines the interests of the two countries", and pointed out the four consequences of restrictions on the industries and trade of the two countries, including people's lives.

    The call received high attention from the Ministry of economy and industry of Japan and the Japanese Industry Association, and the censoring survey was cancelled.

    This incident not only turned the danger into an opportunity for the development of the industry, but also gained unexpected results. Many enterprises asked to join the home textile association, and the enterprises sent products to ask whether they belonged to the home textile industry, and also wanted to join our team.

    They said that the leaders of an industry association could directly call the Minister of economy and industry of Japan, indicating that this association can serve the industry and enterprises, and it is dynamic and promising.

    Similarly, in 2005, the United States intended to impose restrictions on Chinese curtains, and the China Textile Association had also written to the relevant textile companies directly to the Executive Committee of the US textile agreement, indicating the position of the industry.


    Since then, in the domestic market, if there are media coverage of toxic towels, bedding quality,

    Curtain logo

    And other issues, China Home Textile Association every time to convene these industries backbone enterprises, quality inspection institutions, industry and Commerce Bureau, China Consumer Association and other related institutions held a press conference, and the backbone enterprises to the whole industry issued a proposal.

    Each time, it makes the enterprise pay more attention to the quality and standard of the product, the market is more orderly, and the self-discipline of the industry is on a step.

    In addition, some enterprises that initiate initiatives,

    Export orders

    And domestic sales have increased to varying degrees. Foreign businessmen commend these enterprises as "responsible enterprises".


    Facing crisis, we should treat dialectically. Crisis is dangerous to coward, and wise to machine.

    At the work conference of Home Textile Association, I mentioned: "sitting on the watch and not doing it is afraid of not being saved."

    How to "do it"? When wind rises, some people build walls, others build windmills, and the strategic thinking of contingency is different. The result is quite different.

    Wise men are good at making use of danger and creating machines.


    The modern society is the information age. The world is changing rapidly, and social and market crises are everywhere.

    The development and growth of human society, enterprises and individuals are mature and developed in the process of experiencing and overcoming all kinds of crises and tribulations.


    At present, enterprises are facing multiple challenges such as rigid cost growth, tight credit, appreciation of the renminbi and environmental constraints. These challenges are also aimed at all manufacturing industries and are public.

    Under such circumstances, many enterprises complain, wait, worry, and do nothing, and that is the way of a wise man.

    Who took the lead in adjusting?

    Strategic thinking

    To identify the breakout path, whoever can take advantage of the advantage and achieve pcendence.

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