Outline Of Wenzhou Garment Industry'S "12Th Five-Year Plan"

The "12th Five-Year" period will be another critical period for the pformation of the garment industry in Wenzhou. In order to fully implement the Scientific Outlook on Development, further adjust the industrial development ideas, strive to optimize the industrial structure, accelerate the pformation of development mode, improve the overall competitiveness of the industry, and promote the pformation of Wenzhou from a large garment market to a strong garment market, according to the relevant spirit of the national "12th Five-Year plan", as well as the China Apparel Association and Zhejiang clothing association.

The first part: an overview of the current situation of the industry

At the end of "11th Five-Year", Wenzhou clothing industry, under the background of globalization and scientific and technological progress, persisted in market oriented, relying on scientific and technological progress, continuously promoting structural adjustment and industrial upgrading, and has developed rapidly. It has become one of the five major industrial agglomeration areas in China's clothing industry and one of the three garment bases in Zhejiang Province, and the industry status and influence have been further consolidated and promoted.

It is shown in the following ten aspects:

First, the status and influence of the industry are further consolidated and promoted.

In 2010, the total number of garment enterprises in Wenzhou was 2777, of which the manufacturing industry and

During the "11th Five-Year" period, the annual output value of Wenzhou's garment industry increased from 36 billion 800 million yuan in 2006 to 62 billion yuan in 2010, a cumulative increase of 68.4%, and the export value increased from 917 million US dollars to 1 billion 577 million US dollars, with a cumulative increase of 71.9%.

Two, the advantages of industrial agglomeration continue to expand.

The advantages of Wenzhou's garment industry cluster during the "11th Five-Year" period are constantly expanding.

Three, industrial restructuring has achieved initial success.

During the "11th Five-Year" period, the garment industry in Wenzhou made every effort to promote the development of "independent brand" strategy, promote industrial restructuring, enhance the scale of organization, and continuously improve industrial concentration.

In 2010, the number of Enterprises above designated size was 313, and the total industrial output value was 20 billion 824 million yuan, up 30.6% over the same period last year. The industry output value exceeded 100 million yuan, 26 enterprises, over 1 billion enterprises, 7 enterprises, 1 new listed companies in 2011, and the number of garment listed companies in the city increased from 2 to 3, that is, wedding birds, Metersbonwe and Semir, while the total number of clothing listed companies in Zhejiang was only 7.

In the course of development, garment enterprises above Designated Size begin to build supply chain, expand diversification, cross regional, pnational investment and various forms of resource management and capital operation, and gradually develop towards strategic and industrial groups.

Four, quality manufacturing capabilities continue to grow.

Up to now, the clothing industry in Wenzhou has formed a group of boutique manufacturing enterprises, represented by Xia Meng Yi Jie, good bird, French school, Zhuang Ji, jouton and George Bai, with strong scale, advanced equipment, sophisticated technology, standardized management and fashionable design.

In October 2010, at the global high-end men's wear development forum held in Shanghai world financial center, the strength and status of Wenzhou's "global high-end men's wear manufacturing base" was widely recognized.

The most advanced international manufacturing equipment brand has been widely used in Wenzhou, such as Germany Duke, American 100 floats, Japanese heavy machinery, Japanese brothers, Germany PFAFF, STROBEL, France Rick, Italy Mai card, Italy KD, Japan Eagle brand and so on, further improving the quality and level of Wenzhou's fine manufacturing.

Five, the development of virtual business is strong.

Wenzhou garment enterprises represented by the United States of America, Semir, Gao Bang and Bai Li have creatively put forward the "virtual operation" mode in practice, which has developed rapidly, has great potential and doubled sales performance. The two enterprises of MaBang and Semir have begun to hit the billion mark and become a highlight of Wenzhou and even the whole country's clothing industry.

The "virtual management" mode has become the best development mode recognized by the whole industry.

Six, the form of foreign trade is more diversified.

For many years, Wenzhou's foreign trade clothing is mainly based on overseas Chinese trade. However, "overseas Chinese trade" has shortcomings such as low price and low quality requirements. During the "11th Five-Year" period, Wenzhou garment increased the ability of "international trade" in order to further enhance the quality of overseas trade products and expand sales channels, and realized the pformation of foreign trade clothing development form from OEM to ODM; strengthened the number and scale of "group" going overseas to participate in the exhibition, especially the 6 consecutive group's participation in Hongkong exhibitors, with remarkable results. It became a typical example of the regional export of Chinese garment industry after the outbreak of the global financial crisis in 2008.

Nowadays, most of the international first-line brands including Zegna, Armani, COOSKIN and so on are co produced in Wenzhou.

In 2010, with the support of the Ministry of Commerce and the Wenzhou Municipal Bureau of foreign trade and economic cooperation, Wenzhou successfully established two "overseas trade representative offices" in Rome and Marche, Italy, and further expanded the channels for foreign trade apparel export and cooperation in Wenzhou.

Seven, the basic supporting services function is further improved and perfected.

In order to enhance the supporting service capability of the industry and support the development of small and medium-sized garment enterprises, Wenzhou has built four major industrial service platforms in 11th Five-Year, and has been launched in succession: "Zhejiang Wenzhou garment industry science and technology innovation service platform", "Wenzhou garment industry science and technology innovation service platform", "Wenzhou small and medium-sized garment enterprise development service platform" and "Wenzhou garment export export service platform".

Eight, the headquarters base has begun to take shape.

Represented by the Wenzhou garment development building and the Ouhai CBD business building under construction, Wenzhou has initially built a "clothing headquarters economic building" which can accommodate hundreds of small and medium-sized enterprises, and integrates R & D, exhibition and commerce. At present, it has gradually provided more than 200 small and medium-sized garment enterprises with "sharing services" including design, inspection and receipt.

Nine, further expand the financing channels for SMEs.

Many commercial banks including Bank of China, industrial and Commercial Bank of China, Minsheng Bank, Bank of Wenzhou, Ningbo bank, China Import and export bank and other commercial banks have reached strategic cooperative relations with the chamber of Commerce, providing credit guarantee, joint guarantee and a series of special services for small and medium-sized enterprises.

At present, a number of enterprises have benefited and got the urgent working capital.

Financing channels for small and medium-sized garment enterprises in Wenzhou are further widened.

Ten. The whole staff training system is basically completed.

In May 2010, the "Wenzhou clothing chamber of commerce professional research institute" was set up. A total of 37 enterprises, including 4000 employees, participated in the training. The courses covered 9 major categories: marketing, human resources, design, business management, production management, social responsibility and corporate culture.

At this point, the "three full training system" characterized by "full year, full staff and whole industry" has been basically built to enhance the quality of employees at different levels, improve labor efficiency, retain talents and stabilize the industrial team.

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The second part: the current opportunities and challenges.

The clothing market is a "battlefield without smoke." the ups and downs of the domestic and international environment are constantly changing. The consumer's concept of clothing consumption culture is changing rapidly, and the demand is different. As time goes on, there are different new features. Wenzhou clothing needs to keep pace with the times, grasp the pulse of the times and conform to the new situation, so as to cope with the problems of industrial development and accelerate the pace of pformation and upgrading.

First, development opportunities and new market characteristics.

(1) the demand in the international market is getting warmer.

The negative effects of the international financial crisis began to be offset by the rescue policies of various countries. The world economy has shown signs of recovery since the end of 2009, and the international market has been further recovered.

In the next five years, the international market demand is expected to increase. Especially the prosperity of a number of emerging markets in Russia, Eastern Europe and Africa has provided new opportunities for Wenzhou's clothing export.

The developed countries such as Europe and the United States will cooperate with the strong manufacturing of Wenzhou clothing to carry out a deep "two-way way" along with the economic recovery and the strong desire to develop the Chinese market.

(two) the domestic market is growing steadily.

During the "12th Five-Year" period, the state will pay more attention to planning and development around the protection and improvement of people's livelihood. It will deepen the reform of the income distribution system and adjust the distribution pattern of national income, and national income will continue to grow.

With the development of rural urbanization and the proper settlement of housing and social security, the potential of clothing demand will be released, and the consumption of clothing will continue to grow in the domestic market.

In particular, we need to pay attention to the release of the consumption power and the rising price of the two or three line cities in the Midwest of China, which is caused by the "branding" of the clothing consumption concept. This is the most promising emerging market in the future of China's mass fashion consumption.

(three) scientific and technological progress will provide new technological support for industrial development.

In the process of "industrialization + information" integration of two technologies, the development of information technology for garment industry has begun, and the application of information technology in Wenzhou garment industry is becoming more and more common, and the degree of professionalism is deepening.

The popularization and application of information technology is bound to change the traditional garment industry and accelerate the innovation and development of the garment industry.

In addition, intelligent equipment has effectively increased labor productivity in the garment production process. The technical support of the machinery and electronics industry to the garment industry will further promote the pformation and upgrading of the garment industry in Wenzhou.

(four) Internet sales are widely used to create new sales channels for the industry.

The B2C sales mode represented by Taobao, pat, fan and excellence, as well as the "online group buying" mode represented by "Tubao net" has been gradually accepted by young consumers.

At present, the number of online shopping people in China has reached 142 million, which is equivalent to diverting 142 million of consumers from the traditional offline consumer groups.

From 2007 to 2009, the average annual growth rate of online retail pactions in China was 117%, reaching 258 billion 600 million yuan in 2009, about 6.5 times the total annual growth rate of total retail sales of social consumer goods.

Online shopping has become an important "sales channel" and "epoch characteristics" in China's consumer market.

(five) domestic market segmentation and new opportunities of "fast fashion".

At present, the information of domestic clothing consumer market feedback shows that the buying cycle of consumers, especially casual wear and women's clothing, has changed from the four seasons of spring, summer, autumn and winter to the eight season of "early spring, spring, early summer, summer, early autumn, early winter, winter and early winter".

"Fast fashion" means that the frequency of changing clothing and the demand for style change are increasing, which brings good opportunities for garment manufacturing. But it also forces enterprises to make quick adjustments according to the market and bring certain risks to enterprise decision-making.

(six) cross border cooperation has become a new trend.

"Cross boundary cooperation" is the latest popular term in the current fashion circle. It refers to cooperation in two different fields, representing a new life attitude and aesthetic way.

Coca-Cola's successful cross-border cooperation with Metersbonwe shows that the associated industries, such as automobiles and shoe leather, which are compatible with all of them, will open an inspiration door for the brand development of Wenzhou garment enterprises and open up a win-win era.

Two, challenges and problems

(1) the issue of universality has not been effectively alleviated.

Although the advantages of Wenzhou clothing are quite obvious, with the increasingly fierce market competition, there are still many problems such as grim employment situation, shortage of senior professional talents, single sales channels, rising raw material prices, rising production and living costs, pressure of RMB appreciation, international trade technical barriers, pressure of energy saving and emission reduction, and so on.

The fundamental reason is that 86% of Wenzhou's clothing enterprises are still at the stage of low industrial structure, weak core competitiveness, low value-added products and poor ability to resist risks.

(two) insufficient investment in industrial capital

A large number of industrial funds have been taken away from other industries, such as real estate, guarantee and so on, making the enterprises need a large amount of capital needed for pformation and upgrading, such as brand building, product R & D, and so on.

(three) domestic competition intensifies.

Guangdong, Shenzhen, Fujian, Shishi, Shanghai, Hangzhou and other coastal cities and many underdeveloped cities in the central and western regions, with the government's efforts to increase capital investment, the garment industry has grown up and brought direct competition pressure to Wenzhou clothing.

(four) low carrying capacity of regional fashion culture

The trend of fashion and the correct guidance and cultivation of consumer culture are very demanding for fashion culture. The lack of regional cultural brand building and platform construction in Wenzhou also makes industrial development in a passive situation.

The third part: the five year plan of industrial development {page_break}

First, guiding ideology.

(1) on the basis of comprehensive analysis of industrial advantages and existing problems, during the "12th Five-Year" period, Wenzhou clothing must adhere to the development policy of "four modernizations", that is, "fine quality of production and production", "joint growth of enterprises", "mode pformation and commercialization", and "upgrading of quality".

The reasons are as follows.

The quality of production and manufacturing: only by taking the road of "manufacturing quality" and encouraging enterprises to change from "quantity" to "do value", improve the technological content, management content and design content of products, increase the added value of products, increase sales prices, and strive to sell better prices for each product, is the most effective way to effectively offset the development pressure of various factors such as rising cost of resources, land shortage and other industries.

The joint growth of enterprises: production and manufacturing need specialization, and the development of enterprises needs to be large-scale. "Specialization" and "big" is a contradiction. Encouraging enterprises to take the road of "integration" is to give full play to the advantages of "sole and sophisticated" of single enterprises, and to help enterprises in the field of "clothing three production" through the integration of the upstream and downstream industrial chains. In particular, enterprises should be encouraged to cooperate in brand, commerce, R & D, channels and markets to make bigger and stronger.

Mode pformation and commercialization: only in the field of commercial circulation can we truly achieve brand upgrading and pformation. Genuine high value added brands belong to the "commercial brand". Most of the clothing brands in Wenzhou belong to the category of "manufacturing brand". Manufacturing brands can only earn low processing fees, while commercial brands can enable enterprises to enhance profitability and achieve leapfrog development.

The successful experience of Semir and Metersbonwe tells us that commercialization is the shortcut to promote the rapid growth of enterprises. It is also the only way to upgrade the garment industry. Paris, Milan, Taiwan and Hongkong are all the same.

Upgrading of quality: the key to upgrading the industry today is "improving the quality of all staff". It is not just bosses that need training, but also the whole industry and the whole staff.

How to upgrade the "migrant workers" to "industrial skilled workers", so that garment workers find "Pride and sense of honor" in "working in the bank", produce quality products and improve the profitability of enterprises is the key to cope with the rise of labor costs, improve labor efficiency, reduce production, retain talents and stabilize industrial teams.

(two) priority should be given to pushing the industry back into the second place and vigorously developing the clothing service industry.

Pay attention to the development and extension of the industry, form a complete system of design, research, development, marketing and service in the industry, and introduce top domestic and international professionals such as fashion design, plate making, management, training, marketing and so on. We will cultivate a group of gold credit financing, technology research and development, design innovation, marketing planning platform or professional service companies specially serving the clothing industry, extending the two sides of the "smile curve" of the industry, and promoting the pformation of garment industry from quantitative change to qualitative change in Wenzhou.

(three) optimize the industrial structure, rationally guide the merger and reorganization of enterprises, increase the degree of industrial concentration, develop large and medium-sized enterprises with international well-known brands and core competitiveness, encourage qualified enterprises to accelerate the listing process, enhance the specialization and cooperation level of small enterprises, and promote the optimization of enterprise organizational structure;

(four) strive to build a "regional fashion culture center" to enhance the competitiveness of urban culture.

To meet the needs of different levels, including fashion fairs, fashion festivals, design competitions, model competitions, brand publishing shows, shopping festivals, brand promotions, and other forms of fashion activities "normalization", forming a strong and lasting influence of fashion culture atmosphere. At the same time, we should step up publicity efforts to benefit the public and really play a leading role in fashion consumption trend, making fashion culture the core competitiveness of industrial pformation.

(five) actively organize industries and enterprises to embrace the international market.

On the basis of improving the traditional way of overseas Chinese trade, enterprises are encouraged to directly spread their marketing network to overseas consumer groups, and organize clothing enterprises to participate in international emerging markets.

We should actively respond to international trade barriers, establish and improve the early-warning mechanism for international trade in clothing industry, strengthen early-warning work on international trade barriers in textile and clothing, strengthen the collection, dissemination, training and promotion of advanced technology standards and standards abroad, and publicize the international common management systems such as quality, environment, occupational safety and health.

(six) conform to the change of market consumption mode, take the "fast fashion" as the breakthrough point, take the consumer demand as the guidance, gradually change the enterprise decision-making process, in order to adapt to the new development environment; grasp the rapid growth trend of e-commerce, establish the online trading platform of Wenzhou garment industry, support the brand enterprises to develop e-commerce vigorously; encourage enterprises to carry out "cross-border cooperation", and cooperate with outstanding enterprises in different fields to form a win-win situation.

(seven) to form a good win-win cooperation mechanism between industries and between upstream and downstream.

We should promote the work of energy conservation and emission reduction, improve the variety and quality of products, strive to develop new technologies, search for new energy sources, and combine ecological and economic interests to achieve low cost and high output operation.

Encourage qualified enterprises to promote green and low carbon products, eliminate backward production capacity in various ways, and appropriately pfer surplus capacity to areas with "pferable potential" and better industrial supporting bases in the Midwest or surrounding areas. On the basis of reducing pollution and paying attention to environmental protection, efforts should be made to promote off-site relocation and important technical pformation projects in auxiliary industries such as printing and dyeing and washing, accessories and accessories, and so on, so as to achieve a significant increase in industry supporting capability.

(eight) supporting technological pformation of enterprises, introducing advanced manufacturing equipment and high-tech products, while avoiding duplication of low-level investment, enhancing new product development capability and brand innovation capability.

Two, the main development goals:

Combined with the "action plan for pformation and upgrading of garment industry in Wenzhou" formulated by the Wenzhou municipal government at the beginning of 2010, adhering to the principle of "four modernizations", with the concept of "pformation and upgrading, innovation driven, brand leading and sustainable development", to enhance the innovative ability, brand influence and market competitiveness of Wenzhou's clothing, and take the lead in building Wenzhou into an advanced R & D base, brand incubation zone and international trade area with high level of professional cooperation, complete functions, and production, R & D, trading and information.

By 2015, we should strive to achieve the following development goals:

The target of industrial scale: the gross output value of the industry exceeded 110 billion yuan, with an average annual growth of about 12%, and the value of export delivery exceeded 3 billion 900 million US dollars, with an average annual growth of 20%.

The goal of organizational structure is to cultivate more than 1 billion yuan enterprises, 15 or so, over 2 billion yuan, 8 or so, over 5 billion enterprises, 2 enterprises, and 2 enterprises with over 10 billion yuan. The proportion of scale enterprises' output value to total industrial output value has been greatly improved, so as to further promote the optimization of industrial structure, and cultivate a group of "specialized, refined, special and excellent" enterprises.

The goal of industry export-oriented is to gradually adjust the proportion of processing trade exports based on general trade. The export of independent brands and ODM has increased rapidly, striving to raise the unit price of clothing exports by 1 US dollars.

The target of industrial development level: the technological innovation ability of the garment industry ranks the leading level in China, and the technical equipment of the backbone enterprises has reached the international advanced level, and the advantages of human resources have been brought into full play and become the high value-added and technology intensive industries, with remarkable economic benefits.

The goal of industrial cluster development: the function and level of industrial clusters have been significantly improved, and have a high share and strong competitiveness in the domestic and foreign markets, initially establishing the overall image of Wenzhou's strong clothing market.

The goal of industrial informatization: large and medium-sized garment enterprises basically set up an information network system using information technology to design, manufacture, manage and business, and form a number of professional information platforms which have great influence in the domestic and foreign markets.

Three, specific measures and plans

(1) actively implement the spirit of the municipal government's document on the pformation of Wenzhou garment industry upgrading action plan 2010-1012, set up industry models and pacesetter, and strive to introduce 3-5 new integrated reorganization models enterprises.

(two) vigorously expand trade channels, promote the construction of new headquarters and large-scale commercial projects in Wenzhou, accelerate the planning and construction of the "international fashion and creative economic Park" in Oteri J and Sanjiang New District of Yueqing, and build high-end men's clothing "custom Street" or "custom center"; and "global advanced fabrics (China) Exhibition Center".

(three) guide the industry to extend to the central and western regions, strengthen cooperation with the regions with better industrial foundation such as Jiangsu, Taixing, Chongqing and Kaixian, set up the "industry cooperation office", and encourage enterprises to cooperate with their counterparts in the mainland in the form of acquisition, merger, cooperation, order, construction and development of the park.

(four) further improve the curriculum design of the "Wenzhou Institute of clothing research", expand the scope of training of industry employees, adhere to the three full training plan of "full year, full staff and whole industry", intensify the introduction of international excellent designers, integrate local R & D centers, universities and research institutes at home and abroad, and form an innovation system of three combination of production, teaching and research, and cultivate a group of local designers and craft planner team with international design and research capabilities.

(five) to further strengthen and consolidate the public service function of "Zhejiang Wenzhou garment industry science and technology innovation service platform", "Wenzhou garment science and technology innovation service platform" and "Wenzhou small and medium-sized garment enterprise development service platform".

(six) conform to the market consumption mode pformation, grasp the rapid growth trend of e-commerce, strive to establish more than 2 online comprehensive trade platform of Wenzhou garment industry within five years, support more than 20 brand enterprises to develop e-commerce.

(seven) efforts should be made to create conditions for the "China (Wenzhou) fashion consumption exposition", and to build a high-level cultural event with a combination of the world's advanced fashion culture, Wenzhou enterprises and international brand business cooperation, the latest fashion and fashion exhibition, and the industrial fashion forum.

At the same time, it encourages and organizes enterprises to launch activities such as promotion and brand culture promotion to the public, constantly infiltrating brand culture into consumers, truly guiding the advanced fashion consumption concept and clothing aesthetic consciousness, and making efforts to build Wenzhou into a regional "fashion consumption center".

(eight) use the capital market to promote the pformation and upgrading of the garment industry, encourage garment enterprises to enhance their competitiveness through the listing path, enhance the management level of enterprises, and speed up the pace of becoming bigger and stronger.

We should actively promote the listing of enterprises listed on the list of municipal governments.

Enterprises should be encouraged to go overseas to list, integrate with the global financial market and accelerate internationalization.

(nine) encourage qualified enterprises to carry out virtual operation extensively, take the brand as the core, and continue to promote virtual enterprises to become bigger and stronger.

We will promote the construction of the logistics distribution center of the virtual enterprise which is mainly promoted by the municipal government, and improve the resource integration capability of enterprises.

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(ten) create the "global high-end men's wear leadership club" to open up the global high-end manufacturing industry chain, create a favorable environment for the development of high-end men's clothing in Wenzhou, enhance the international influence of Wenzhou clothing, and take the lead in realizing the overall pformation and upgrading of Wenzhou men's clothing.

(eleven) speed up the pace of Information Engineering in garment enterprises, encourage local universities to increase R & D of DCS, computer aided design, manufacturing system (CAD\CAM), enterprise resource planning system (ERP), customer relationship management system (CRM) and market rapid response system (OR), and gradually increase the promotion and application in the industry; support enterprises to establish DRP distribution system, ensure the accuracy and real-time of market information, reduce inventory, improve the efficiency of procurement procedures and the accuracy of market prediction by using DRP distribution system.

(twelve) speed up the establishment of 1-2 international trade liaison offices in the United States and other places to assist enterprises in carrying out overseas trade orders, trying out overseas delivery and settlement business, and further attracting more foreign businessmen.

The office makes full use of the marketing network of overseas enterprises, complementing the individual and the industry, and complementing each other's strengths to ensure its own business vitality.

At the same time, efforts should be made to facilitate the participation of industry and business groups in successful professional exhibitions at home and abroad, including the Beijing fair, Canton Fair, western apparel and fashion fair, Italy Florence Fashion Festival, etc.

(thirteen) strengthen cooperation with tourism departments at all levels, promote the selection of "China Tourism and leisure apparel base" in Yueqing, Wenzhou, and convene the "China Tourism apparel industry development conference", the first to put forward the new concept and industrial standard of "tourism costumes", and to create "the fifth season shock wave of Chinese costumes", and to declare the title of "China tourism clothing manufacturing R & D base".

(fourteen) promote the construction of printing and dyeing and washing industrial base in Wenzhou, enhance the matching level and capability of printing and dyeing, and strive to promote the pformation of cicada street, Huanglong market, Jintai market, etc.

Garment industry is not only a traditional industry light industry product, but also a fashion industry culture product. It is an urban industry with huge potential.

With the support and care of the Wenzhou municipal government and relevant departments, with the joint efforts of all the Wenzhou apparel colleagues, we are confident that we will fulfill the tasks of the "12th Five-Year plan" deployment and make Wenzhou a "global high-end menswear manufacturing center" and take the lead in promoting the status of the regional "fashion consumption center", contributing to Wenzhou's "six cities LIAN and Wenzhou metropolis economic circle".