• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Renault Concentrated On China: Accelerating Plan To Test Sales Mode

    2011/6/15 14:11:00 46

    Renault Accelerated Sales Plan

    Renault, a brand that almost quit the Chinese market in the past, has now become a growth force that can not be ignored in the import car market.

    In the first 5 months of this year, Renault was in China.

    Sales volume

    Reaching 9000 units, it is expected to exceed 3000 units in June.


    Not only that, Renault's attention to the Chinese market has been rising again since the earthquake, and new acceleration plan has been put forward. In the next 3-5 years, the annual sales volume of Renault in China will increase to 100 thousand.


    "From hundreds to thousands of stations.

    Renault

    Now China has entered tens of thousands of sales models.

    According to the expansion of the market, all strategies have entered a new stage, and each stage is centered on leisure.

    Luxurious

    The idea is very individualized, which is the difference between Renault and other brands.

    On June 9th, Renault China President Chen Guozhang told reporters in an interview at Renault compact car conference.


    Intermediate path


    In just two months, Renault introduced the mid class latitudes and compact cars, and the new half will be launched in the second half of the year.

    Not only that, Renault minority model Laguna also entered the Chinese market.

    Such a dense product strategy also leads to doubt. Although many products are introduced, sales volume is still concentrated on a few models, resulting in waste of resources.


    Chen Guozhang believes that Renault believes that the Chinese market is a fast-growing market and must enter the market card ahead of time.

    "From this perspective, it is to pave the way for the future.

    Now we think it is absolutely necessary to import the number of products and the time to import them. "


    Strategically, Renault will target Subaru and Volkswagen's imports, and choose the middle line between the two.

    The latest data show that in the fierce competition, the brands are changing. BMW first exceeded Mercedes Benz, Lexus slipped to sixth, while Subaru and Volkswagen jumped the top four.


    Specifically, BMW, Mercedes Benz, Subaru and Volkswagen are among the top four brands of luxury brands, of which Subaru's sales in April were 4508, an increase of 5.2% over the same period last year, and the sales volume of public import vehicles was 4483, an increase of 44.5% over the same period last year. The experience of two is worth learning from.


    In terms of product strategy, Subaru is taking the minority line, while the public product line is very wide, and there are several main products.

    From the perspective of network planning, Subaru is taking a low-cost and high service fast network expansion route. The public is taking a high input network strategy, at least tens of millions of construction costs, and investment amounts to hundreds of millions of dollars.

    The so-called middle route is that it tends to Subaru in network construction and tends to the public in product strategy.

    Chen Guozhang told reporters.


    In fact, channels and products constitute an important part of China's strategy for imported cars.

    From the perspective of channel, importers, represented by Lexus, Infiniti, Acura and mass import, have invested heavily in network construction, while importers of Subaru and Renault have gone the opposite way.


    Objectively speaking, Renault has a relatively low threshold for dealers, and its network development plan is divided into three stages.

    The first stage is to turn off the original 38 dealers and non-standard dealers, and to keep the relatively available dealers through the screening, make a rapid alteration, and speed up the brand image with relatively low cost. The first stage is the fastest way.


    The second stage is the full use of dealers. It is worth mentioning that the other brand dealers should be retrofitted at low cost with the aim of rapid expansion.

    The third stage is the traditional stage, starting from the open space.

    "In general, we use the second stage plan.

    By the end of this year, the number of Renault's network will be expanded to 80. "

    Chen Guozhang said.


    Winning strategy


    "Renault as a new brand, Corre introduced two years ago to reduce the price of imported cars to the location of domestic cars, but it is the high-end service, quality and value of imported cars, which is our main strategy, and is also the most different from other brands."

    Chen Guozhang interpreted Renault's strategy.


    The latest data show that although the compact SUV growth is lower than the overall SUV market, but Reno Ke Lei Ao sales in April still grew 69%, an increase of 1611 units.


    "According to the data of this year's market, home-made cars are more difficult, but the imported car market is relatively loose.

    Take the Beijing market as an example, some domestic or joint venture brands sold thousands of units every month, and now only sell dozens of them.

    For Renault, this year has not changed completely since last year, and the market has not been affected at all.


    At this year's Shanghai auto show, Renault has launched an intermediate car Renault latitude. Renault latitude is an intermediate car built on the Renault Nissan D platform. On this platform, Nissan Teana is also born.


    Since then, Renault has launched another compact car, Renault wind, which bears the responsibility of Renault in China.


    In fact, due to the impact of the Japanese earthquake, Renault wind has also been listed on the market a month in advance. It is understood that the Renault wind, which is listed on the market, will be sold by Corre, a factory in Busan, South Korea, China and Europe, Romania and other countries and regions.


    "The overall strategy can remain unchanged for ten years, but the Chinese market is not the Japanese market. Its ten years of development can be completed in two years in China. We need to have a more flexible and appropriate strategy to highlight ourselves.

    If this fails, Renault will never be able to stand behind others.

    Chen Guozhang finally said.

    • Related reading

    Personnel Shock: WAL-MART'S Healing

    Marketing manual
    |
    2011/6/15 13:55:00
    46

    Two Catalytic Converters For Good Relationship Between Distributors And Strong Brands

    Marketing manual
    |
    2011/6/14 14:08:00
    116

    Why Terminal Alienation

    Marketing manual
    |
    2011/6/14 14:05:00
    38

    How To Stabilize Sales Personnel

    Marketing manual
    |
    2011/6/14 13:46:00
    52

    "Mai Le Delivers" Micro-Blog Marketing: The Power To Be Followed

    Marketing manual
    |
    2011/6/14 13:39:00
    55
    Read the next article

    Sneakersnstuff&Nbsp; X&Nbsp; Asics&Nbsp; GT-II Shoes Debut.

    With the gradual integration of Eurasian trend culture, Sneakersnstuff, a sneaker shop from Stockholm, has co worked with Japan's sports brand Asics, and selected Asics's classic running shoe model GT-II as the main line design foundation to create this joint new work.

    主站蜘蛛池模板: 激情综合色综合啪啪开心| 中文字幕无码免费久久9一区9 | 最近免费中文字幕大全高清大全1| 国色天香精品一卡2卡3卡| 免费国产美女爽到喷出水来视频| 三级国产三级在线| 美女脱个精光让男人桶爽| 成人午夜视频网站| 午夜在线播放免费高清观看| 三级4级做a爰60分钟| 精品免费视频一卡2卡三卡4卡不卡| 成人国产精品免费视频| 十八岁污网站在线观看| 一本一本久久a久久综合精品蜜桃 一本一本久久a久久综合精品蜜桃 | 欧美理论片在线观看一区二区| 国产高清视频网站| 亚洲小视频在线| 欧美xxxx喷水| 日韩中文字幕免费在线观看| 国产动作大片中文字幕| 久久99热只有频精品8| 美利坚永久精品视频在线观看| 好大好硬好爽免费视频| 亚洲综合无码一区二区| 18成人片黄网站www| 最好的最新中文字幕8| 国产亚洲一区二区在线观看 | 欧美色综合高清视频在线| 国产精品无码午夜福利| 久草电影在线观看| 蜜臀精品国产高清在线观看| 废柴视频网最新fcww78| 亚洲精品欧美综合四区| 1000部又爽又黄的做黄禁片| 日韩精品极品视频在线观看免费 | 三上悠亚破解版| 激情网站免费看| 国产精品久久久久影院| 久久久久亚洲av成人网人人软件| 精品国产丝袜自在线拍国| 国内精品久久久久久影院|