Focus On Product Strength Is Brand.

At the age of 37, in the classroom of Walton business school, he carried 80 thousand dollars.

Not exciting.

Respect is the starting point of medical service.

In 1999, when Riel was the first private dental clinic in Beijing to open in International Building, "many people say that the price of Riel is sky high in Beijing, and the location is located in high-grade office buildings."

When the high-end private medical care industry was deserted, Zou Qifang's actions were hard to understand by many people.

"For a long time, there was no more than a few days, even one patient," and Zou Qifang was on pins and needles.

Although Zou Qifang believed in his business judgement on the market outlook of the high-end dental care market, the potential demand of the market really changed to how long it would take for the actual order, and how long he had to stay, he did not know himself.

Despite the pressure, Riel insisted that the positioning of the high-end medical market has not changed.

In Zou Qifang's view, doing business is like digging a tunnel. If you are serious in your career and in the right direction, don't think too much, and continue digging, because sooner or later you can dig the moment when sunlight comes in.

In the most difficult time, in order to attract more customers, Zou Qifang even stood at the door of International Building in the cold wind to distribute advertisements to pedestrians. "It felt like baking on a charcoal fire at that time."

In the early days of Riel's development, Zou Qifang's biggest question was how to survive.

The strong sense of crisis made Zou Qifang pay special attention to the quality training of his employees. He even sent his employees to Carnegie training.

In his view, training is everywhere in Riel, so long as there are problems, he will "play the role", such as where things should be put, what the tone of speech should be, how to better solve the problem and so on.

In Riel, Zou Qifang not only requires doctors to have high academic background and excellent skills, but also requires doctors to have strong professional ethics, service awareness and communication skills.

He said: "many of our doctors and nurses are graduated from the Royal School of Dentistry, University of London, the school of Stomatology of Peking University, the stomatology School of Huaxi Medical University and other first-class schools and hospitals. They have formed the habit of doing things before, and now they will become another habit of doing things. This needs to be changed. Once they can not solve the problem, that is two or three times."

Zou Qifang's favorite saying is: "we are all gentlemen and ladies. We have to provide gentlemen and ladies with service for gentlemen and ladies."

In management, Zou Qifang believed in simplicity. When the following manager handed in his report, "I almost agree, absolutely believe in their abilities and conduct, and I have no reason not to believe them."

What made Zou Qifang most proud and moved was that at the beginning of 2006, the husband of a female doctor working in Riel came to him and bowed deeply. He thanked him for finding the dignity of being a doctor and being a man for his wife.

At that moment, Zou Qifang was almost weeping because "when an employee told his husband that he had found dignity as a doctor and a man in Riel, everyone could imagine what this meant."

The details are perfect.

Riel asked patients to make advance phone calls or network appointments, so as to give full play to each doctor's expertise to provide the best medical services for patients. The whole process of registration from the front desk to the treatment and dispensing was accompanied by professional assistance, and doctors would explain the treatment plan to the patients in a popular language, so that patients could participate in and weigh the various treatment plans together to determine the final treatment plan. Everyone was treated in a separate clinic to protect the privacy of patients. Every patient had his own files. When the patient made an appointment, the doctor would make medical plans based on past records.

"We emphasize the painless treatment experience of customers.

In the process of treatment, responsible doctors often allow patients to tolerate, while irresponsible doctors tend to be careless when patients are disturbed.

In Riel, we absolutely don't allow the doctor to say to the patient, "you can bear it."

Doctors have no reason to say to your customer, "you can bear it." if a doctor is seriously treated, he should not let customers hurt.

Because there are world-class medical equipment and nurses care carefully, in Riel, patients do not need to be very embarrassed to frequent spitting.

Zou Qifang believed that the minimum respect for patients is the basic professional ethics of every doctor.

Zou Qifang always felt that it was a shame to let patients lie on the operating table as rough as cattle.

"Now many dentists in hospitals have used hammers and chisels to save their teeth, and knocked them off at once.

The doctor is patient, but the patient is in pain.

If a patient goes to the hospital as if he is on the execution ground, it is really a doctor's sorrow.

Zou Qifang and his team in order to enable patients to experience the feeling of painless treatment during the treatment process, completely abandoned the traditional dental instruments.

He said, "we are using the best bits in the world, drilling bit by bit, and even" a little bit of barbaric practice "in Riel is absolutely intolerable.

In Riel, all the details are strictly controlled and quantified.

In the process of anesthetics, Dr. Riel's doctor will first put on a layer of ointment to avoid the instant pain of needles piercing into the muscle.

There are strict rules for injecting anesthetic into the syringe for a long time.

When the patient is nervous, the nurse will hold the patient's hand to divert the attention of the patient.

Zou Qifang said that all these details were reworked after years of constant revision.

He said: "in the process of ultrasonic cleaning, there are dozens of points for attention. Other hospitals can not do this at all. This is the service charm of Riel."

Focus on product strength is brand.

Zou Qifang is most concerned about the quality of medical care. Riel opened second clinics in third years after his opening.

"It's not that we don't have money, but we need to constantly sum up and perfect it, constantly improving it at the level of technology and service."

Zou Qifang concluded, "this industry is different from other industries. Success in quick success and instant benefit is not possible in this industry.

If Riel has some achievements now, the secret of success is down to earth. "

"Oral health care, as long as you do well, others are secondary. We rely on word of mouth and customer satisfaction.

To build a market or brand is like building a house. When the product is not ready, do not talk about the brand.

Like doing business and being a man, the best way to move others is to exceed others' expectations of you.

Zou Qifang said he was a person who had a very poor view of wealth. Thanks to his success, he thanked his employees and customers.

"I didn't put the clinic in the office building to show Riel's upscale at the beginning, but to make the dentist look comfortable when I was on duty.

We hire the best doctors and use the best equipment not to show their differences, but the best doctors can provide the best service for patients suffering from dental diseases with the best equipment.

Even our children's dental clinics are not the result of their own segmentation of the market and the crowd. It's just the needs of the old customers.

Both myself and Riel are growing in the process of being pushed away by employees and patients.

"In my opinion, focusing on product strength is the best brand for medical services.

I spent all my money on staff training and customer service.

This kind of indifference to marketing brings more customer flow and higher satisfaction, instead, it completes its own brand.

Zou Qifang said, the brand does not necessarily need to deliberately do, to achieve the ultimate product, customer reputation is good, the brand came out naturally.