Exploring Tianjin Lotte Department Store

The world's top 500 Lotte Group, Korea's first largest department store, Tianjin Lotte Department Store It is about to open in June 17th. It is reported that the store has a total area of 50000 square meters, including a variety of venues including unique international style Museum. What surprises do you bring to the people of Tianjin? What kinds of shopping experience do you offer? Shopping Mall To feel the fashion charm and high-end trend of Lotte Department in advance, uncover the mysterious veil of Lotte Department store.

Quest 1

Many brands entered the market for the first time.

As a new high-end department store, Lotte has brought many brands, of which 30% are the first to enter Tianjin.

For example, the famous French leather goods family Longchamp, the Swiss premium watch brand Jowissa, the Spanish fashion women's brand (Hispanita), the natural plant care product, Korres, and the leather products Furla, Wland from Italy, and the exquisite appreciation of eiceli (ECHELL) will all start their charm tomorrow.

The cosmetics brand benefit from San Francisco will also enter Tianjin for the first time with Lotte Department stores. market 。 Benefit is now under the banner of LVMH P&C and belongs to the same group as Dior, Guerlain and Givenchy. This brand of cosmetics is known for its simple color and is favored by many women who like natural makeup.

The world's leading fashion brands, Calvin Klein Collection and top European leather goods brand MCM, will also be attractive. Especially Mike Kors, one of the top three designer brands in the United States, and the top cosmetics brand snowflake show in Korea are not only the first to enter Tianjin, but also the first time to appear in China.

Quest 2

"Lotte Culture Club" feel the leisurely and carefree life

Lotte brings not only high-end brands to Tianjin citizens but also high-end culture. "Staying in Korean dramas and romantic beauty" is the biggest feeling that Lotte Department brings to customers.

Lingering in the shopping mall, no matter which angle it stands, or toward that direction, it is a fashion picture, glass cut off hollowing printing, decorative wall art works, window dressing craft dolls, all without exception, showing warm feelings and unique charm.

The "Lotte Cultural Club" on the four floor of the shopping mall is a collection of artwork and cultural salons. It has kitchen classrooms, music classrooms and art classrooms. Customers can study indoor cooking and music appreciation at the club, and practice yoga and talk freely, so that you can experience the cultural atmosphere from South Korea.

Quest 3

Ladies parking area waiting, parking is no longer difficult.

"In Lotte Department, ladies parking is more convenient." It is reported that in Lotte Department stores, as many as 800 parking spaces, there are more women's customers who only set up a "special car park" for women customers.

Reporters walked into the special parking lot and found that the parking spaces were wide and professional parking drivers were waiting to provide parking service for their customers. The sign on the floor of the parking lot is not a rigid icon, but a cartoon girl with pink skirt. It is vivid and vivid, and the logo of the surrounding pillars and walls is also pink and hue. The entire female parking lot is full of warm smell.

Quest 4

Shopping for love is more happiness.

Lotte Department does not have a preference for female customers. "Waiting for the zone for love" is a lavatory waiting for the lounge in Lotte Department for lovers' customers. Lovers waiting for each other can rest in this space.

According to the introduction, the name of this area is collected through a large number of questionnaires, which can be called "the wisdom of the masses". It seems that such romantic and poetic ideas are also condense with the creativity of many customers.

Quest 5

"Children's paradise" allows mothers to shop more easily.

"To be a favorite department store in Tianjin" is a commitment of Lotte to the people of Jincheng city. We can not let all the people in Tianjin like to make a final decision, but it is certain that it will be favored by shopping moms and children. Lotte stores set up children's playgrounds for children in shopping malls, providing special snacks services. In this way, many mothers with children can not only ease their shopping, but also let their children have a pleasant place to go. {page_break}

The opening of Lotte general store has pushed the founder of Lotte Department, China's sole proprietorship, Ding Yun province to the media. The smiling Korean man, with the mission of building a happy department store for Chinese consumers, led a team of 500 people to begin his journey to China. On the occasion of the opening of the Tianjin shop of Lotte Department store, the reporter interviewed Mr. Ding Yun, President of the Korean Lotte Department Store Group, China, to share with him the Tianjin Lotte.

Reporter: can you tell me about the development of Lotte Department in Korea?

Ding Yun Province: in 1979, Lotte Department store was founded in Korea. It is the largest department store in Korea. It ranks first in Korea in terms of store quantity, market share, customer satisfaction and market influence. In 2010, Forbes ranked the top of the Asian retail industry in the ranking of the world's top 2000 enterprises in the US magazine.

Reporter: how long have you lived in Tianjin?

Ding Yun: two years.

Reporter: do you understand the consumption concept of Chinese consumers?

Ding Yun: there is only some general understanding. In South Korea, if a girl wants to buy a very expensive dress, she will go shopping again and again. She will be reluctant to part with it. But Chinese girls will be very happy, and then they will buy home. Moreover, pre consumption is common in China.

Reporter: if I am a shopper on the East Road shopping mall and many big shopping malls are available, how can you attract me to happy days?

Ding Yun: Lotte is completely different from other department stores, including brands, facilities, services and feelings. Lotte attracts consumers by relying on the overall sense of store building. If I were a girl, I would take the bag of Lotte Department in the street and feel better and more upscale than other department stores. This is a kind of differentiation competition.

Reporter: high grade service is a great advantage of Tianjin store of Lotte Department store, but how to ensure the continuity of high-end service for a long time?

Ding Yun Province: first of all, we should pay attention to the staff and the employees. We will provide excellent canteens, bathrooms, dressing rooms and so on. In this way, even if we are not strict with the requirements, employees themselves will feel that "I have accepted such a good treatment, and I also want to smile to treat customers".

Reporter: is this way of management a unique culture of Korean enterprises or a unique culture of Lotte?

Ding Yun: I created it, and it is also unique. The management of enterprises should reflect the concept of "I am good at others, and others will smile at me".

Reporter: what will be the promotion way of Lotte in the future? Is it also a discount on holidays?

Ding Yun: of course, there is no way out. Because colleagues will do such promotional activities, so such a promotion will do, but we will not do our best. We will make more efforts to develop this culture. For example, we have a cultural center on the four floor of the department store, where there are cooking classrooms, music classrooms and art classrooms, offering free courses for self development to customers, so that they can feel that shopping in 100 stores can also be very comfortable.

Reporter: Lotte is the biggest retailer in Korea, the first in retail business. Now, when Lotte Department stores come to Tianjin, what kind of animal do you compare Lotte to? What kind of role do you play in the department store in Tianjin?

Ding Yun: (a little grass) I don't know what kind of animal I am. I think we look like a green plant. Our goal is not to build a big company, but to bring green ideas. For example, every OFFICE member of the Tianjin shop who comes to Lotte Department store will get such a small piece of grass free of charge, so that they can enjoy a touch of green when they work. {page_break}

Introduction of Lotte Group

Lotte's popularity in Korea is far beyond the imagination of people. In the cities of South Korea, "Lotte" can be seen everywhere. Shopping malls and duty free shops are linked with "Lotte" logo. Lotte supermarket sells the same Lotte food.

It is understood that Lotte is one of the five largest enterprises in Korea. Since its inception in 1948, Lotte Group has expanded its business to 9 countries in the world, with more than 30 listed companies and non-listed company. At present, Le Tian group's business includes Le Tian department store, Le Tian Mart mart, Le Tian Super, 7-Eleven, Le Tian duty free shop, online shopping mall and TV shopping. Lotte is the first circulation enterprise in Korea to be included in Dow Jones sustainable development index evaluation system. Dow Jones sustainable development index is mainly from the economic, social and environmental three aspects, from the investment point of view to evaluate the sustainable development of enterprises. There are only 9 circulation enterprises in the world being included in its evaluation system.

According to the relevant person in charge of Lotte Group, in Lotte Group, the number of retail businesses is the most important. Lotte Department Store is the first largest department store in South Korea. It owns department stores, Youth Square, discount stores, etc. Lotte Department Sales account for nearly half of the total sales volume of the Korean department store industry. Sales in the Department Store ranks the top ten in the world, and Forbes retail industry is the first in Asia. As of June this year, Le Tian stores in Korea has 26 stores, 4 overseas, including the upcoming opening of the Tianjin Le Tian sole proprietorship, there are 3 other projects under construction.

In Korea's Lotte Department stores, all the world's top luxury goods are gathered here. And the department store is not only seeking brand effect, but also shopping environment. Since 2007, the Lotte Department store has provided the best service for customers, equipped the cultural facilities and convenience facilities for various department stores, and brought the Department Store camps into a comprehensive cultural life space leading the fashion. In a shared Hall of happy Busan recovery shop, a huge water curtain attracts customers' attention. Regular performances are held here to allow customers to enjoy elegant culture after shopping.