Hundred Million Mickey Held The 2011 Winter "Innovation Environment" Order Meeting
Recently, the long-awaited Hundred Mickey 2011 winter Order-placing meeting The Royal Hotel in Jinjiang has officially begun. The order will focus on the theme of "innovation and innovation" for two days. Nationally Agent Gathering orders will be the scene, together with the head office to learn about the wonderful transformation of Mickey.
In response to the theme of this order meeting, Mr. Luo Zhengming, deputy general manager of the operation center of the mobile exchange, said in his speech: "the breakthrough and success of a brand is no accident. It needs to be tested and honed. And the reason why Mickey Mickey has been able to break through the old pattern has become the "dark horse" of China's children's shoes Market in the past two years. It is rooted in the spirit of struggle and innovation of the company and the vast number of agents and friends. It has been able to withstand many hardships in the market and forge ahead in the test of the market, creating extraordinary strength and jointly developing a new market structure. In the future, I hope that the company and all the agents and friends can continue to uphold the spirit of striving for self-improvement, constantly sharpen and break through in hundred wars, and jointly boost the development of new century.
At the meeting, Luo fully affirmed the power of Mickey Mickey. He said that in the face of the social pressures such as China's inflation continues to climb, prices continue to rise, raw material prices rise, labor costs increase and so on, it will also face various pressures such as industry competition and market competition. However, we can still rapidly expand the market in such a fierce market competition, refresh every record, and build the current industry position, which shows that our brand is still strong. Luo used detailed data to explain that the sales tasks and sales volume of all regions in the country doubled in 2011, and the side also proved that the ever-changing Mitch is selling a new round of sales storm in the industry.
It is reported that in terms of commodity and operation strategy, the biggest change is Mickey Mickey. In terms of core competitiveness, the company implements comprehensive technical measures to protect the intellectual property rights and business information, and gradually strengthens the collection of commodity information and broadens the category of products (the clothing of the company will be listed in the near future). In terms of brand publicity, the company carries out a full range of advertising investment in the film and television, network and the gathering places of all the adults, and will further increase advertising investment in the future. In the pattern of regional rise, the market targeted by the company's market commandos will also be radiated from "point" to "surface"; and in the planning and construction of the direct store, the company will further increase the coverage of Direct stores in Southern Fujian.
At this meeting, in order to enable the agents to have a better understanding of Mitch's plane vision and terminal vision, the company invited the responsible person of Mitch's graphic assistant company and the terminal image outsourcing company to share the latest Mitch's latest advertisement creation and the latest space image creation. Later, the head of the company's sales department also explained in detail the screening and ordering rules and the market band status of the order. In addition, at the order meeting, the company hired Yin Weijiang, a senior brand consultant and retail problem solving expert, to tell you about the life cycle related matters of scientific ordering and goods.
The order will be announced successfully amid applause. The operation strategy of the company has been fully affirmed and appreciated by the agents. They have indicated that they will keep pace with the pace of the company and expand the market with the company to expand and strengthen the brand. (
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