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The Textile Industry Has Entered The Adjustment Period Of &Nbsp; Enterprises Are Still Facing Multiple Pressures.

2011/6/18 13:43:00 102

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According to the latest data released by the General Administration of customs, China's textile and apparel products accumulated in 1-2 months of 2011.

Exit

32 billion 60 million US dollars, an increase of 13.56% over the same period last year.

Shenyin Wanguo Securities issued a research report on the textile and garment industry, according to the report.

Textile industry

Most of the small and medium enterprises produce low-end OEM products under the background of industrial restructuring.

industry

Will face the "strong Heng Qiang, the elimination of the weak" shuffle.

Initial adjustment results

In 2010, in response to the new changes in China's economic operation since the impact of the international financial crisis, the state adjusted the macro-control policies accordingly.

Many measures have been taken to expand domestic demand, pform the mode of economic development, and resolve the two element structure of urban and rural areas.

2010 is an extraordinary year in the history of the development of the textile industry. Facing the complex changes and intensified competition at home and abroad, it has brought a major test to the operation and development of the industry. The continued appreciation of the RMB has further reduced the profits of textile exports, while the domestic market demand has not recovered significantly. The raw materials, energy and labor costs rising pressure and strict environmental constraints experienced by the industry are unprecedented. All of these factors bring serious challenges to the operation.

Shortly after the major shareholder of Ruyi group and South Korea's Samsung products (Hongkong) jointly invested 2 billion yuan in Xinjiang Shihezi "Ruyi spinning" industrialization project, Shandong was willing to take over Shihezi's state-owned assets management (Group) Co., Ltd. in Xinjiang Property Exchange listing some wool spinning equipment, houses, intangible assets (land) and Xinjiang Tianyun Textile Co., Ltd.

Shandong Ruyi announced that in order to expand the company's capacity and improve profitability, the company plans to participate in bidding for the purchase of the two assets. Shandong Ruyi expresses that the main purpose of purchasing the above assets is to value the local raw materials, manpower and preferential policy advantages. On the basis of the original wool spinning business, it is also building the high-end textile business chain with "Ruyi" technology as the core link and the strategic need for the development of the industrial cluster.

After the asset is delisted, it can be put into production, and it can be started only if the corresponding supporting working capital is put into it.

According to the performance characteristics of the acquired assets, the production capacity of the products in the production class is 2 million 400 thousand meters per year, and the monthly production capacity is 200 thousand meters. According to the calculation of production capacity, the annual sales income can reach 120 million yuan. Because of the low cost, the company has no debts and personnel burden. According to the 10% profit margin, the annual profit can be realized by 12 million yuan. It is possible to enjoy "two exemption three and half" income tax and other tax policies.

Faced with the adverse effects of many factors on the textile industry, Shandong Ruyi company adheres to the overall development strategy of "high-end positioning, quality strategy" and "high technology content, high quality, high added value" business philosophy under the correct decision and leadership of the board of directors, and actively adjusts product mix and market share.

In 2010, in order to ensure the new project's production, the company relocated the process equipment to the Ruyi Industrial Park, and optimized the layout of the process equipment. With the "Ruyi" technology as the precursor, industrialization and the development of a series of "Ruyi spinning" products, the high-grade luxury fabrics were introduced to the domestic and foreign markets, which greatly improved the company's product quality, enhanced the company's reputation and added value, and made up for the loss caused by the relocation of the finishing process.

In 2010, it realized operating income of 510 million 424 thousand and 400 yuan, an increase of 3.35% over the same period last year, and realized operating profit of 54 million 387 thousand and 700 yuan, an increase of 0.87% over the same period last year, and realized a total profit of 55 million 536 thousand yuan, a decrease of 6.13% compared to the same period last year. Net profit was 44 million 905 thousand and 600 yuan, a decrease of 8.73% over the same period last year.

The Black Peony (Group) Limited by Share Ltd is located in Changzhou City, Jiangsu Province, which is the basic industry of black peony.

At present, the company has formed a matching production system from spinning, dyeing, weaving, finishing and clothing one-stop production, with annual production of denim 60 million meters, denim clothing 8 million pieces (sets), spinning 20000 tons production capacity.

The "Black Peony" trademark has been awarded the title of "China famous trademark" and "Black Peony" denim has been selected as China's famous brand product. It has been approved by the State Administration of quality supervision, inspection and quarantine for the first export exemption from domestic denim industry and exported to more than 50 countries and regions such as the United States, Japan, Russia, Hongkong and Australia.

The company's textile business chain is complete, covering the complete industrial chain of denim, dyed fabric and clothing.

Black Peony (Group) Limited by Share Ltd has a wide range of products. It is also one of the few domestic denim fabrics that can be labeled as "Lycra".

More than 90% of the company's products have been exported to more than 50 countries and regions such as the United States, Japan, Russia, Hongkong, Australia and so on. They are honored as the first denim brand in China by foreign businessmen.

The Black Peony (Group) Limited by Share Ltd actively participates in public welfare undertakings and provides support for the seventeenth Provincial Games in Jiangsu. The fund is set up to care for charitable funds, providing a channel of care and support for the disadvantaged workers, outstanding secondary school students, outstanding employees and their children.

From the perspective of textile and apparel business, 2011 is the opening year of the 12th Five-Year plan. The upgrading of industrial structure, the elimination of backward production capacity and the pfer of industries will become the dominant trend of the development of the textile and garment industry.

In the face of rising raw materials and labor costs, brand clothing promotes the price and costs by passing brand value and providing value-added services.

Brand enterprises help to promote the upgrading of industrial clusters in terms of value and technology. Therefore, the future clothing market will be the trend of emerging brands joining in competition, making excellent brands bigger and stronger, and disadvantaged brands withdrawing from the market or being merged.

In 2011, in addition to optimizing the procurement process and improving the customer structure, the company will continue to vigorously implement the brand strategy, pform the low profit chain from the low end to the high profit terminal, build its own brand, and strive to accelerate the upgrading of the textile and garment business.

In 2010, the company achieved operating income of 2 billion 700 million 908 thousand and 100 yuan, an increase of 12.75% over the same period last year, and realized a net profit of 393 million 938 thousand and 600 yuan, an increase of 8.06% over the same period last year.

Black Peony profit distribution table {page_break}

Shandong Ruyi profit distribution table

Brand is the key to promotion.

Shandong Ruyi Wool Textile Group Co., Ltd., in order to achieve its 2011 annual business plan and development strategy objective, carry out its business activities steadily and achieve sound development.

The company's financing will take many forms of debt financing, and actively strive for private equity issuance of private placement financing, give full play to the financing function of listed companies, expand the scale of company assets, protect shareholders' rights and interests, and create value for companies and shareholders.

The overall goal of the company in 2011 is to establish a new textile enterprise with high and new technology as the core support, business leader as guideline and efficient production as strong support.

Go ahead and strengthen the development path of wool textile industry, move towards "high-end, science and technology, internationalization and brand".

We should speed up the industrialization of "Ruyi" technology, enhance the brand influence of "Ruyi" brand, and unswervingly take advantage of the technical advantages that "Ruyi" can not be duplicated, concentrate on lean power, develop high-end worsted fabrics, convert technical brand and commercial brand into actual economic benefits, make full use of the rare spinnable animal hair as raw materials, and make unreplicable rare products, so as to improve the added value and profit margins of products.

In order to achieve the full release of production capacity and increase production and efficiency, the relocation of the company was completed in 2010 and the project was achieved, providing a guarantee for the complete release of the company's capacity in 2011.

Adhere to high-end positioning, increase market development efforts, design according to market demand, research and development, production of high-grade, differentiated products, improve the profitability of unit products.

We should adjust the market structure, expand domestic and foreign marketing networks, make steady use of the high-end technology of Ruyi spinning in 2011, steadily develop the export market, strengthen the tackling of the domestic market, and adjust the proportion of domestic and export market share to 50:50.

Integrate social resources and innovate and design mutually beneficial business models.

The Black Peony (Limited by Share Ltd) has always recognized that brand is the resource for the long-term survival of the company's products, and is an important resource for the growth and expansion of the company's products.

In 2011, the Limited by Share Ltd of the Black Peony (Group) will continue to deepen the "brand strategy" and enhance the intrinsic value of the brand and promote the brand development by improving the product quality.

Through the construction and promotion of various business plate brands, the company enhances its popularity and builds healthy image of healthy development and innovation.

Future growth is under pressure

In the first half of 2011, the market performance of the textile and garment sector fell by 4.9%, slightly outperforming the market, of which the textile sub industry created a positive return of 0.76% based on the theme stocks.

In the first half of this year, the pulling effect of textile exports was gradually weakened, and the sensitivity of the company's share price to cotton price fell. The logic lies in that the gross profit of textile enterprises is becoming increasingly small. The gross profit brought by the increase in the price of cotton and the difference in the price of cotton is increasing in the whole profit structure, so the share price will be especially sensitive to the fall in cotton prices.

On the export side, the export volume of the amount is difficult to reflect the real quantity changes due to the dramatic changes in the price. Therefore, the export data is not good enough to promote the rise of the textile sector; clothing began to face the double profit of the terminal price increase in March.

Data estimates that the average net profit margin of the domestic textile and garment industry is only 3%-5%.

If the renminbi appreciates, it will not only squeeze the profit margins of the exporters that are not very high, but export demand will also be affected at the same time.

The Ministry of Commerce, the Ministry of industry and commerce, and other ministries and commissions have recently measured and investigated the possible impact of RMB appreciation on labor-intensive industries and the resilience of the industry.

From a static point of view, the compression test of RMB appreciation in the early stage shows that the textile industry can bear the appreciation rate within RMB 5%. In the dynamic perspective, there exists polarization phenomenon. Some enterprises can pfer part of the appreciation pressure by raising the price because of the strong bargaining power. Therefore, the capacity of the textile enterprises is higher than 5%, while the enterprises with no competitiveness are poor, and the enterprises will be the first to be hit.

At the same time, the appreciation of RMB will also urge the textile industry to have the effect of passive structural adjustment. The revaluation will create a forced mechanism for enterprises. If enterprises do not carry out industrial upgrading and structural adjustment, they may be eliminated, and the industry will also reshuffle.

In the first 5 months of 2011, China's textile and apparel exports totaled 70 billion 210 million US dollars, up 19.3% from the same period last year, up 3.75 percentage points compared with the 15.55% growth rate last month.

In May, exports of textiles and clothing were US $16 billion 422 million, an increase of 12.89% over the same period, an increase of 33.45% over the same period.

The industry expects that the sustained two digit growth rate shows that the textile and garment industry is constantly improving. However, at present, under the condition that all kinds of unfavorable factors, such as rising cost, increasing competition and RMB appreciation expectation, and so on, China's textile and garment exports still face many pressures.