The Secret Of A Beautiful Woman

Scarf products are clothing accessories. If a small product wants to create big scenes, it must have its own unique connotation.

If there is no star brand in an industry, the industry will not grow up.

2011 Shanghai International

Big fortune in a small scarf

How big is the scarf product market? Many people doubt it.

As a derivative of the clothing market, scarves always play a role of embellishment, and so are their market performance.

However, with the improvement of people's living standard, the annual consumption of the global jewelry industry is increasing.

According to the survey, the world's four largest fashion capital and Tokyo, Hongkong and other cities.

The founder of the "beautiful woman" brand, Shanghai Jia Rong Ji

But this industry is undoubtedly faced with a huge confusion, that is, the brand awareness is not high.

At present, the existing scarf Market is mainly distributed at both ends, leading the fashion price trend is the big international and second line brands, but the scarf is only the accessories of the enterprises, not the main products, and the price of tens of thousands makes the consumers afraid.

While the other end is small shops and wholesale markets, which are all over the streets and lanes. Although the products are abundant in the whole market, the concentration of brand products is very low, and the industry lacks the leading brand.

Wang Zhenglian said, "small scarves have big markets but they lack big brands.

If there is no star brand in an industry, the industry can not grow up.

With the star brand, under the leadership of the market leader, everyone is developing well together. This is a good thing for all. "

"Chinese elements" lead Scarf New Fashion

Wang Zhenglian's goal is to be a leading brand in the field of China's accessories.

Shortly after getting the trademark of "the beauty of the world", Wang Zhenglian went to Japan and South Korea to see the new trend of international fashion scarf. Then he went west to Italy and France to find inspiration for the integration of eastern and Western cultures. Then she went down to Thailand, Singapore, Malaysia and South East Asia to learn the oriental culture of the various ethnic groups. Finally, she decided to do "Chinese style" and become Chinese people's own fashion.

"Something on the surface may come and go, but something with its foundation can always lead fashion.

Scarf products are clothing accessories. If a small product wants to create big scenes, it must have its own unique connotation.

In the past, we studied western things blindly and felt that Western things were good. Now the west is watching us.

With more than five thousand years of civilization, China has gone to do our own things, "Wang Zhenglian said.

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Therefore, from the perspective of internationalization, the "beautiful woman" will integrate the inspiration from the oriental aesthetics with the international fashion and give the product new cultural ideas.

Based on this design concept, "unique beauty" has formed a unique product line.

At present, "scarlet beauty" has a part of scarf products combined with China's long history and culture, and integrates four famous embroideries of China. Some of the surround products come from India, a mysterious and exotic country. By using pure natural environmental printing and dyeing technology, the traditional exquisite craftsmanship is integrated with the French royal culture and art. Besides, some of the accessories have been invited to join senior designers at home and abroad. Among them, the surround products are integrated into the ink of the Impressionist artists.

Nowadays, "scarlet beauty" scarves and shawls do not cost thousands. Each scarf has its own special features.

"The beauty of the world" has turned a piece of cloth into thousands of patterns, and has produced thousands of effects.

In addition to its originality in design, Wang Zhenglian puts the focus, the only and the best in the first place. He emphasizes that products are not concentrated in diversity, but not in manufacturing. Therefore, the "beautiful ladies" only work as scarves, work hard in the scarf, do well in their work, and gradually move to the position of industry leaders.

Because of this, as the rising star of China's surname brand, since its opening in 2008, it has opened nearly 100 stores in just three years, and the annual sales of single stores are growing at a speed of around 30%.

What is worth mentioning is that the monthly sales of a scarf shop with less than 90 square meters in Shanghai's prosperous business district has already exceeded 100 million.

For the near future, Wang Zhenglian said that in the next 3 years, the "scarlet beauty" Hall will be set up in all the major shopping malls in the country, and the "scarlet beauty" brand store will be set up on the gold commercial pedestrian street in all the major cities of the country. At the same time, the development of concession and franchise will be vigorously developed, so that the "fashionable Chinese style" of the beautiful woman will be swept to the whole country and become a beautiful scenic spot for female friends.