Sports Brand Thirty-Six Compete For Running Shoes Market

Anta

Ding Shizhong, chairman of the board (left four), took part in the twenty-fifth olympic day long run.

In June 18th, the twenty-fifth Olympic Day Long Campaign sponsored by the Chinese Olympic Committee and sponsored by Anta was co operated in 9 cities such as Beijing, Xiamen, Shenzhen, Dalian and Haiyang.

The long distance running is unprecedented in scale, attracting nearly thirty thousand fitness enthusiasts from all over the country.

And in these cities, accompanied by soft music, "no firing gun, no flash, no finish line, just need the world to breathe with me," Lining Powell light breathing running shoes advertising appeared in the streets corner, and a "breathing breathing run" Lining IRUN activities continue to heat up with the hot summer, Lining running club ushered in the theme of fifth years of running activities.

XTEP, 361 degrees have launched a variety of beautiful.

Running shoes account for

As a sport without higher technical threshold, running is a popular sport that all people can participate in.

To a large extent, it also led to the sale of running shoes.

According to local industry sources, running shoes now account for more than 30% of the sports shoes market, ranking among the top categories of all sports equipment.

This has become the market that all sporting goods brands must contend for.

Based on this, as the opportunity and stage to enhance brand value, large marathons in China will undoubtedly become hot spots of competition.

From the perspective of enterprise product development, compared with the current special sports series such as basketball shoes and tennis shoes, running shoes are more in line with the daily wear requirements of consumers.

Therefore, almost all sporting goods brands, no matter big or small, regard running series as an integral part of the product structure.

The relevant person in charge of Anta (China) Co., Ltd. said that as a strategic partner of the Chinese Olympic Committee, Anta rooted in the Chinese mass market and supported the development of China's Olympic cause for many years. It has the obligation and responsibility to spare no effort to promote mass sports and the national fitness business.

Anta hopes that through long-distance running, which is the most popular and popular sport among the Chinese people, it will appeal to more people to take action and participate in the national fitness program.

Of course, through the full participation in COC events and all kinds of running activities, especially with the broad-based olympic day long distance running, Anta mass sports products brand will become more vivid and three-dimensional in the minds of consumers, and running series products have always been the main thrust line of Anta production line.

Zhao Zhao, brand and public relations manager of XTEP (China) Limited, told reporters that with the increasing attention of Marathon events at all levels in China, the increasing participation of Marathon and the support of the sponsors, the marathon, an ancient sport, has become a new force in the vigorous development of China's sports industry in twenty-first Century, which has also greatly promoted the continued spread of the running style.

As a fashion sport brand, XTEP will go from a slogan to a reality through its cooperation with the broad masses of marathon races. "Running love and XTEP" will also come from a slogan.

Activities are closely linked with products.

No one can afford to ignore such a huge market.

However, how the cake should be eaten, the sporting goods giants have done their best.

With the help of the marathon sports resources, the international top product design and development team will be integrated at 361 degrees to create comfortable and professional running equipment for professional marathon runners and road runners.

From the 1 generation of magnetic levitation to the technology of defending magnetism, the 361 degree has always focused on the comfort and technological innovation of equipment.

In the recently concluded Golden Gate marathon competition, a new generation of magnetic suspension vibration reduction technology running shoes was launched at 361 degrees.

According to the introduction, this is a pair of technology running shoes with functions of comfort, health care and protection. The three-dimensional integration, double shock absorption, can attract 60% of the impact of the foot on the ground 2 tons, reduce the impact damage to the ankle and knee, and pform the remaining 40% energy into the next step of the starting force, making the next step more relaxed.

And Chongqing, Zhengkai marathon, according to the relevant person in charge of the 31st degree (China) Limited company, the Chongqing marathon pulled the sales volume of the running shoes of 361 degrees in the whole southwest market, especially the "Asian morning light" running shoes made great achievements in the spring ordering meeting.

Of course, it is not only the sales of one time, but also the exhibition of 361 degrees in the field of running science and technology, so that their customers really enjoy the pleasure of running. This is also a successful technology marketing experience.

Not only 361 degrees, Lining, Anta, PEAK and so on have combined events, with public relations activities, the new products to the market, this effect is far better than the overwhelming advertising.

In particular, XTEP will include the 8 major marathon events in China, and the exclusive running smart running shoes will be launched after the main running market.

The intelligent running shoes, using the chip technology of the Silicon Valley of the United States and connected with the backstage of mobile phones and computers, can automatically record the basic data of running frequency and calorie consumption, and will bring different running experiences to more people who love running.

XTEP hopes that through long-distance running, which is the most popular and popular sport among the Chinese people, it will appeal to more people to take action and take part in the national fitness program, and use event marketing as a background to enhance the linkage between products and activities. This will also play a more scientific and normative role in the future product line planning.