The Game Between Value And Price Of B2C Online Shopping Explosion

According to statistics from professional institutions, China in 2011

Who is leading the play?

Currently in the Chinese market, in addition to platform based online sales.

In addition to the three giants of B2C, VCP, which sells quality clothing as its core business, also has a place in China's B2C online shopping market. Apart from those who form habitual shopping on Taobao, basically speaking of online shopping clothes, the click rate of all customers has been at the forefront.

These famous B2C shopping websites have been supporting China's online shopping day. Have you ever wondered why this is the case?

From the analysis of consumer psychology, if the products are basically the same, most consumers will be willing to choose cheaper ones, while online shopping products conform to this important feature. Online shopping is much lower than traditional products on the basis of no expensive entry fee, counter rent or the cost of selling activities on the store. What is more noteworthy is that some group buying websites adopt the form of "wholesale", which makes the price of goods very low and is naturally praised by consumers.

Even some well-known brands are willing to ship goods through the B2C online shopping platform, such as luxury LV (Louis Weedon). In Jingdong, a classic checkerboard checkerboard single shoulder bag sells for only 5750 yuan, while regular stores sell over 10000 yuan, and the products are sold out immediately after being sold, showing the charm of low price.

Relatively low commodity prices, coupled with the benign planning of the scale mall, has made the B2C online shopping hot. The leading online online buyers are not only the big B2C stores, but also the gradual acceptance and recognition of consumers in the Internet environment. This shows that the public is the real protagonist. B2C online shopping is just a new landscape that meets the needs of consumers.

Frequent online shopping price wars

Game of value and price

Commodity value and price begin to compete from the commercial appearance of human society, and the new online shopping mode is no exception. The price of goods in online shopping has been cheaper than traditional shopping malls, but the price war has inevitably broken out in the new environment.

First is the B2C three giants, Amazon, Jingdong mall and Dangdang network "price war" from the end of 2010 so far.

In December 2010, 5 days after Dangdang was listed on the NYSE, Jingdong mall launched a price war with a price lower than its competitors 20%.

Subsequently, the price war extended from books to 3C digital, general merchandise and home, and finally extended to all categories.

In June 13th, Amazon announced that the June "price fixing king" was formally launched.

Mobile phones, home appliances, home appliances, computers and digital five main selection products "promise the lowest price of the whole network", giving room to tens of millions of yuan, mainly for spike, special offer and discount rate concessions.

Before that, Jingdong mall first hit the banner of "red June".

The Amazon has always been a low-key Amazon in hard stores (foreign retail trade, according to the external nature of goods, category hard goods, household appliances, home furnishing, 3C digital, etc.), and Jingdong mall has also launched a "mad robbery red June", the preferential mode and excellence are the same, in order to grab market share.

Visible, B2C online shopping competition has entered the white hot stage.

Some experts have analyzed that at present, China's B2C industry depends on price war, but competition will depend on factors such as "scale effect" and "service level". The "service level" is closely related to the logistics system.

At present, Amazon has 9 operation centers in the whole country, self built Zhuo logistics and close cooperation with third party logistics all over the country.

Jingdong is pushing forward its "Jiading 8 storehouse with a bird's nest" for the first time to solve the problem of warehousing and splitting orders.

The game between price and value is actually a numerical difference between price and value. If your mall is to shrink such a difference, it will be more acceptable to consumers.

But your profits will also decrease.

This is the balance that every B2C online mall must grasp. However, in the current environment of grabbing market share, the phenomenon of "throwing money and occupying land" is everywhere.

Whether it is good or bad, it is too early to draw a conclusion. Only those who can persist until the end are the real winners. Of course, at such a stage, the price of the big B2C giants, the quality of service and the real benefit of consumers groups.

Choosing the right sellers is the key.

Adventure is not allowed.

Low priced products, of course, are a favorite thing for consumers, but this is built on the basis of "equal product quality". If we deviate from this principle, online shopping will become a nightmare for consumers.

Online shopping is more based on the trust of consumers to businesses. Although we now have a perfect electronic payment platform, we can curb the emergence of online shopping fraud to a certain extent, but the cases of being deceived are frequent.

The Xinhua News Agency reported last year that the London police force closed more than 1200 illegal shopping websites.

The police say that those online shops that are closed by technical means or selling fake and inferior commodities, or simply "do not sell goods for money", deceive consumers' money into millions of pounds.

Fraudulent websites such as China can also be seen frequently.

"100 thousand yuan to buy BMW, 1000 yuan to buy Apple mobile phone" is not uncommon. Many consumers have no complaints after being cheated, which has created a "credit crisis" for the new mode of online shopping itself.

When choosing B2C online shopping, the key is not only the price, but also the service and integrity of the mall itself.

In general, the B2C three giants and some famous online shopping centers have good management systems and provide quality assurance for commodities. Especially in the stage of intense competition, consumers often pay much attention to their evaluation.

To sum up, choosing a regular B2C network mall with large scale and high brand awareness is the key.

The unreliable online shopping mall, which is credulous and cheap, is something that you can't afford to hurt.