Regression Of Traditional Elements

Elegant and elegant

Cheongsam and mahogany, classical and Shanghai style...

A cheongsam can sell for five thousand or six thousand yuan, and a set of mahogany furniture is sold to more than ten thousand yuan......

When the traditional elements return to the contemporary economy, the economic value generated is exciting.

In June 19th, the 2011 Qingdao International Fashion Week held the theme day of cheongsam.

Xiang Yangqing, director of the letter Committee, said: the cheongsam theme day's release is to return to tradition. Because there is no traditional thing, the women's clothing industry is very difficult to stand on, and the traditional culture is used to serve the contemporary economy. Cheongsam is a very good carrier. If the Chinese female compatriots have two cheongsam in each hand, the industry can lead a small market.

Cheongsam enters ordinary people.

It is understood that the market of Cheongsam in Qingdao has already had a certain scale. Some small workshops can sell two hundred or three hundred yuan for cheaper prices, while more mainstream businesses such as Er Ma Xiu Dan can reach a maximum of 10 thousand yuan and a low price of two thousand or three thousand yuan.

Such a price space allows citizens to have more choices.

And the cheongsam is the first time to participate in the exhibition of the big Yi Hong Fang, its classical furniture display to the people who came to the hall are amazed.

Li Bo, executive director of the company, told reporters: "mahogany furniture is unique to China. Whether it is sculpture art, device type, or traditional culture contained in it, people in Europe and the United States cannot learn it."

Li Bo divides the types of consumers into three categories: Redwood enthusiasts, investors and followers. Mahogany fans have always been the main force in the consumer market, and the sale of a dozen or so million mahogany furniture is a common occurrence.

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Lost wealth: China for foreign use

But the return of this traditional element is also faced with great challenges.

As we all know, in the traditional culture pmission, China's pace has not been fast, and has not yet formed industrialization.

On the contrary, Chinese elements such as dragons and pandas are popular abroad.

Feng Wei, director of the enterprise guidance office, told reporters that in 2001, he took part in a Korean wedding. The most profound feeling was the charm of traditional Korean clothing. Every woman who attended the wedding wore traditional Korean clothes, and the price of a suit was over RMB 10 thousand yuan.

Koreans believe that it is a disrespect to attend a wedding without Hanfu.

However, China's traditional elements have become the tools of gold nuggets in Europe and America.

Panda is China's national treasure, but the "Kung Fu Panda" movies produced by Hollywood are selling well in China's box office.

Reporters learned from the major cinemas in Qingdao that since Kung Fu Panda 2 was released, it has sold nearly 600 million of the box office in the country.

Experts point out that many products that are rich in Chinese traditional elements belong to the type of slow work and fine work.

In China, conflicts with time are easy to be eliminated.

Western fast food is developing rapidly in China. They can win over many famous Chinese food in China. One of the reasons is fast and convenient.

Talent: the biggest problem of marketing

The success of "Kung Fu Panda" has been interpreted by many people as the success of marketing. In fact, the biggest fetter of traditional Chinese elements returning to the contemporary economy is the lack of marketing means.

Li Bo told reporters that mahogany furniture has always been a problem of marketing difficulties.

Lack of packaging, appropriate marketing means, or even no commercial operation, lack of marketing personnel.

On the one hand, people who master these skills of Chinese traditional elements may not necessarily understand the scientific way of operation and brand strategy. On the other hand, those skilled in innovative technologies such as marketing, brand management and so on may not necessarily serve this field.

Experts believe that we should first restore the strongest and most authentic Chinese elements.

This element is not one-sided and symbolized. It is not a simple red lantern, Peking Opera mask, Chinese Kung Fu, cheongsam and dragon.

Chinese elements should be characterized by deep historical details and national cultural connotations. They are expressions of inner feelings and cultural identity, and are the things that make people chew and taste more.

Besides, Chinese elements need to consider the needs of the international market.

Sometimes, "do not know the true colors of Mount Lu, only in the mountains", we are concerned about the Chinese elements may not be interested in the international market.

Therefore, the application of Chinese elements should focus on the lifestyle of consumer groups and study their specific needs for Chinese elements.