Wenzhou Sports Brand Agent Movement A Deepening Development Road

From an ordinary

Breaking through the new vitality of traditional enterprises

In June 6, 2008, the sports company and Shanghai Bao Yuan Group jointly invested and formed Wenzhou Baofeng commerce and Trade Co., Ltd.

With the successful listing of Baosheng international in Hongkong, China, it has opened a new chapter for the development of enterprises and has made an accurate conclusion.

A sports company deeply understands that only by constantly innovating and enhancing core competitiveness can enterprises improve their ability to resist risks.

After efforts to achieve the overall strength and scale of the enterprise, the sports company also adjusted the traditional business mode: introducing new brands, developing new areas, and digging new channels.

The emergence of emerging markets not only gives the sports families a bright prospect of unlimited potential, but also provides a continuous new impetus for the further development of enterprises.

International tide reflects outstanding brand power.

In the process of running chain stores, we constantly consolidate the foundation, constantly improve the management system, and enhance the vitality of enterprise development.

Since 2009, the sports company has started to introduce many famous international leisure brands to Wenzhou from the agent of Hongkong fashion I.T brand.

In the course of many years of agency management, we constantly understand and explore the characteristics and operation modes of these brands. By virtue of their popularity and good image, they have entered the market at a relatively fast speed and have been accepted. Through the operation of different brands and accumulating experience, we have established a sound operation mechanism in a timely manner to develop a comprehensive marketing team with excellent quality, and actively maintained the sales terminals, exerting the greatest brand efficiency and improving the profitability of enterprises.

In recent years, in order to receive the international trend information for the first time, and turn the strategic development to more and better international brands, the sports company has gradually pferred the operation platform of these brands to Shanghai. In close connection with the international market, the movement has strengthened the company operation, strengthened team building, and strategically opened up the market, thus creating a successful brand operation mode.

Steady momentum to speed up the pace of the chain

Looking back on the eight years of pioneering work, a sports company took the lead in the development of professional chain in sporting goods industry.

From the first main store in 2004 to the opening of fifteenth sports theme leisure stores, the "sports one" has become one of the thematic stores of Wenzhou's exclusive sports brand, with large scale, high grade and complete brand. Now it has more than 100 international and domestic first-class brands such as NIKE, ADIDAS, PUMA, CONVERSE and KAPPA.

At the same time, adhering to the business philosophy of "inheriting sports and fashion, creating quality stores, specializing in professional management, and expanding chain development", the movement also combines market and consumer demand, and retail and group buying simultaneously, activities and services first, and VIP featured services. Through eight years of unremitting efforts, the chain store's popularity and reputation continued to develop. It has become one of the fast growing and influential public praise enterprises in Wenzhou.

With the continuous development of the region, the movement has gradually turned its strategic vision to other economically developed cities, such as Ningbo, Yiwu, Taizhou, Suzhou and Wuxi.

After experiencing and waiting for a warm market reaction, the prospect of the development of the retail industry has further enhanced the confidence of a sports company to promote the chain process.

Through the efforts of the first half of the year, the sports company completed its development in Suzhou, Wuxi and other places, and initially set foot in other areas outside Zhejiang. This has also become a new node in the milestone development of enterprises.

Network technology to create prospects platform

In the face of the collective warming environment of the e-commerce industry, this year, a sports network dedicated to building a B2C business mode.

The online shopping mall not only has the operation support of a sports chain store, but also works with international sports and leisure brands to get the support of more than 10 international famous sports brands such as Nike, Adidas, Puma and The north face.

In addition, the online shopping mall not only has an independent and complete business development framework, a secure online payment system and a perfect merchandise and order management system, but also pays close attention to consumers' online shopping demand and behavior patterns in real time.

At the same time, it will also satisfy the consumers' shopping needs with the rich product structure and the competitive advantage of the market, and improve the efficient logistics distribution system and the rich membership module, so as to provide consumers with an easy and convenient one-stop shopping platform.

In 2011, the sports company will maintain a steady and rapid growth momentum. Under the double opportunities of new channels and new brands, we will take the longitudinal deepening development mode, drive the core, stimulate vitality, pay attention to management improvement and personnel training, innovate services and continuously expand the market, break through the regional restriction system, go out of Zhejiang, go to the whole country, start the enterprise brand and start a new round of entrepreneurial journey.