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Shenhua Shoes And Clothing "People's Shoes And Clothing Chain Mode" Force The Shandong Market.

2011/7/12 15:47:00 109

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June 28, 2011 Shanghai Xingshen shoes and Clothing Co., Ltd. Shenhua brand Shandong market launch ceremony was held in Linyi. Chinese hero Wang Hongxiang arrived at Shenhua brand Shandong to start the scene, the scene atmosphere was unusually hot. The number of new customers will not be refreshed. Finally, on the 28 day, the number of Shenhua brand opened on a single day was set at 68, and the total number of new customers signed was over ten million yuan. In shoes and clothing industry Cause a sensation. They are Feixian County smelter, Feixian County Xinzhuang, Feixian County Liu Zhuang, Feixian County Cheung Chok, Linyi Development Zone, Zaozhuang Zou Wu, Xuzhou Fengxian County, Xiang Gong Gong, Fengxian County, Ji, Zhu, Jie, Yue, Guo, Yi Yitang, Chai, Feixian County, Junan, Jining, two, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Shanxi, Jining, Shanxi, Jining, Jining, China, (signed shop) Jining Anju, Gan Yu City head, Feixian County Liang Qiu, Shandong Heze... )

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What mode can make Shenhua brand blow up in the downturn of the shoe and clothing industry? It creates a miracle of investment and sales. Shanghai Xingshen shoes and Clothing Co., Ltd. gives the answer:

1, the integration of shoes and clothing, accelerate the development of branding and break through the ice market. In order to ensure the excellent quality of products, the company has established leather shoes and sports shoes R & D centers in Guangzhou, Chengdu, Wenzhou and Fujian. Shanghai has established the clothing research and development center, always taking the research and development of products and the quality of products at the forefront of the market, closely linking the digital operation with the market, and putting forward the slogan of "not making products as agents, choosing Shenhua to fight the world". With the lowest price and strong product combination, we can create Shenhua without off-season market.

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2, the future is the channel mode of product line and product mix. Xingshen shoes and clothing Shenhua brand can satisfy consumers' one-stop shopping demand, enhance market share and speed up brand operation. The breakthrough and success of a brand is no accident. It needs to be tested and honed. "Dark horse", which is rooted in the spirit of struggle and innovation of the company and the general terminal merchants, has been able to withstand many hardships in the market and to forge ahead in the test of the market, to forge ahead with extraordinary strength and jointly develop a new market structure. In 2011, in the face of the social pressures such as China's inflation continues to rise, prices continue to rise, raw material prices rise, labor costs increase and so on, at the same time, it also faces various pressures such as industry competition and market competition. Shenhua brand can still rapidly expand the market in such a fierce market competition, refresh every record, and set up the current industry status, indicating that Shenhua brand brand still has great potential for development, and the mode operation and digital operation are successful. And Xingshen shoes and clothing Shenhua brand can break through the old pattern and become the brand market of Chinese shoes and clothing in recent years.

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3, Shenhua brand set up marketing center, has now officially entered the track of professional operation, in accordance with the company standard operation and management, brand monopoly development and brand promotion services. At present, the company has set up two centers of commodity center and brand center, and has key departments such as marketing department, sales department and information department. It collects marketing talents, builds brand influence with professional attitude and efficient execution, and wins a broader development momentum for market development.

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At the same time, the company set up five direct branch offices in Shanghai, Zhengzhou, Beijing, Anhui and Shandong to learn more about the regional market, deepen the deep cooperation and cooperation of the dealers, and effectively enhance the regional competitiveness of the brand.

In terms of commodity and operation strategy, Shanghai Xingshen shoes and clothing Shenhua brand is now focusing on improving its strength again. In terms of core competitiveness, the company carries out comprehensive optimization of Shenhua brand footwear professional and technical measures, protects intellectual property and business information, and gradually strengthens the collection of commodity information and broadens the category of products. In terms of brand publicity, the company carries out a full range of advertising investment in film and television, Internet and the gathering places of all adults, and will further increase advertising investment in the future.

Order meeting site

The order will be announced successfully amid applause. Shenhua brand's operation strategy has been a great success and has been fully affirmed and appreciated by the agents. They have indicated that they will keep pace with the pace of the company and expand the market with the company to jointly expand Shenhua brand. Continuation of the shoe and clothing miracle.

As the NO 1 of the brand of the people's shoes and clothing chain, today, the channel has gradually become flattened. There is no way out for the agent system at all levels.