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Shenzhen Clothing Turns To High-End Industry

2011/7/13 16:09:00 53

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The Eleventh China international brand clothing and Fashion Fair opened today at the Convention and Exhibition Center. The fair will last three days. The exhibition area will be 70 thousand square meters. The 5 exhibition hall will have more than 3000 booths. About 100000 professional spectators are expected to come to negotiate and order.

The exhibition shows the "familiar" clothing brands of Shenzhen people, revealing the "deep surname" characteristics of this exhibition.

Shenzhen veteran clothing companies, such as Jesse, Yi Hui, and so on, are leading the famous women's clothing brands in China.

Many new brands such as Weiyang, Lu Sha and so on have also become a highlight of the current trade fair.

Organizers said that the exhibition showed Shenzhen everywhere.

Garment industry

The growth of original strength indicates that the garment industry in Shenzhen has gradually emerged from the "traditional image" of "processing foreign trade" and is committed to building its own brand.

Talking about the pformation of two words, many clothing enterprises have a deep understanding of the head.

Since the beginning of this year, with the appreciation of RMB, the increasing cost of labor and the rising price of raw materials, many garment processing enterprises in Shenzhen are faced with the predicament of underemployment, and half of the garment enterprises are in a semi operational state.

Zhou Sheng, the head of the brand of the women's clothing, said that, from the "smile curve" point of view, production,

Manufacture

The link is at the bottom of the curve, the lowest economic added value, and the design and sales are at the two ends of the curve, the economic value added is relatively high, and the profit of the enterprise is relatively high.

So in the past few years, they have been on the way to the "smile curve".

Garment processing enterprises

Seeking pformation

In the process of how to break through, some enterprises think of the way of combining traditional industries with modern network technology.

China garment net (efu.com.cn) is the largest portal website of garment industry in China. Among its customers, 7 of them are enterprises that once relied on foreign trade to process one leg. Now, they have gradually improved in opening up the domestic market and developing e-commerce through e-commerce.