The New Image Of Man Is Defined As "Energy Woman".

Recently,

It is understood that the product of Manifen's exhibition is aimed at the consumer demand of the new generation of women in the consumer market for fashion, self-confidence, self expression and other consumer demand. The product is original and eye-catching and personalized. However, the brand advocates the "energy woman" proposition, which brings a new consumption experience to the people through the interpretation of the 12 Chinese and foreign models.

"

"Energy woman" is a kind of life proposition.

"People used to think that women are synonymous with" weakness ". In fact, there are a lot of excellent and charismatic women now." now living at such a fast pace, clothes are becoming more profitable, and there are too many clothes that are suitable for their own character. "In a survey of the latest Internet and sales terminals, more than 80% of new urbanites think so.

They said that today, with the "personality" and "energy" as the yardstick, women are increasingly eager to represent their own personality and style to fully display the brand of charm.

Of course, Manifen brand does more to determine whether a consumer trend can carry a brand.

Mr. Shen Jianjun said that for many years, he used to visit the market and analyze consumer samples. After many discussions with international level industry experts, he defined the concept of "energy woman" for the brand.

Mr. Shen Jianjun said that as an underwear product, the "energy woman" advocated by Manifen is different from the "beauty and fashion" features of other products. Instead, it is a modern generation of urban women with strong charisma and leadership ability.

Of course, the source of energy comes from the brand's deep insight into the desire of the consumers. Women can only be more confident, beautiful and strong when wearing the clothes with their own personality.

Obviously, Manifen's product development is close to the brand proposition.

At the scene of the brand launch, Manifen launched a concept product with top-level design team, full European purchase and manual customization. "People can be deeply attracted when they first see these products."

"There is a real sense of light," said Ms. VIP Wang, who was invited to the scene to observe. She has always been very picky about such personal items as underwear, but Manifen's brand proposition and product style still hold me.

In particular, the design of some details does not lose international brands.

New brand image touches the hearts of consumers

It is understood that this conference, Manifen in the traditional "join + direct camp" channel model, but also with Xi'an Kaiyuan mall and other large department stores, such as strengthening the joint promotion of the brand, as well as more in-depth marketing cooperation, so that the brand more contact with consumers, so that consumers feel closer to the brand.

At the same time, Manifen's original combination store mode is developing at full speed to independent store and flagship store mode, so that consumers can better experience brand and product.

"Most of our consumers will be new urban women of the new generation. They are fashionable, confident, beautiful and even publicized. They attach importance to interactive communication and enjoy the concept of brand and the reflection of their own culture and spirit."

Mr. Shen Jianjun said that we saw the consumption trend very early and launched the market strategy.

Unlike many lingerie brands, he chose international fashion authority to conduct long-term and in-depth cooperation.

It has been revealed that Manifen's hand in hand with Karin international group was accidental.

At that time, Manifen had worked with many international R & D and fashion trend organizations, but failed to find partners who could fully cooperate with the long-term development of products.

Later, by industry experts, the two leading enterprises in their field met each other and met with each other late.

Today, Karin international has been more than ten years old.

"I want products with individuality, so that there is life.

Underwear is a close friend of a woman, and she is more of a dress match. "Ms. Manifen, chief brand officer of BARTHELEMY and general manager of Karin International Group, said that the concept of" energy women "advocated by Manifen and even clothing category is exactly what she pursued.

Let more consumers participate and witness Manifen's "energy" charm, which is another touch of Manifen on women.

Mr. Shen Jianjun said it launched a new image of "energy women" across the country, allowing brands to integrate into the lives of target consumers.

Manifen's "energy women" conference held in Xi'an shows the charm of 12 Chinese and foreign beautiful models on the spot, giving consumers a better understanding of Manifen and finding their own "energy women" temperament.

"Energy women" come from consumers, from the summary of consumers' insights made by the company for many years.

Mr. Shen Jianjun said that we will continue to innovate and further strengthen communication with consumers, so that female consumers can not only see and buy their own "energy underwear", but also discover the unique "energy temperament" of women.