The Internationalization Of MICE Industry Should Be Localized Under International Standards.

Internationalization and Protectionism in Exhibition Industry, I understand: the internationalization of MICE industry should be "localization under international standards" accurately. A lot of people initially thought that as long as the name of the exhibition was expressed in English, cooperation with a foreign exhibition company, some international exhibitors should be invited to complete the internationalization. More importantly, the exhibition organizers should excavate the internationalization from the deep content and connotation. Internationalization is a tool and a standard. It is also a trend of the development of the industry. However, enterprises can not regard internationalization as a burden and pressure.
In fact, many internationally renowned exhibition companies simply transplanted international famous exhibition brands to the Chinese market, and the final effect is not as obvious as expected. Some even fail. Why? Because they ignore the importance of "localization Localization" in the process of pursuing internationalization.
　　 Exhibition industry As a media tool and means, we should rely on content to attract "readers". Whether or not an exhibition is internationalized depends on whether the platform can really meet the needs of domestic exhibitors and buyers, and whether it can really play its role as a communication platform and bridge to promote and stimulate international trade and communication. What we need is an international advanced management concept and organizational capability. Internationalization is a standard we should follow.
How can China's Convention and exhibition enterprises approach the international standards? Here I would like to share my experience with the industry.
First, the host organization is internationalized. Domestic exhibitions are best able to attract international brands and international exhibition companies to co host, so that in management, they can absorb the standards of international enterprises, and have financial statements, exhibition data and evaluation reports that meet international standards. To achieve this kind of cooperation, the most important thing is to compromise on interests and to equate the profit sharing so as to avoid vicious competition in similar exhibitions in China. I believe that it is a shortcut to internationalize the international exhibition by co operating with international famous exhibition brands or co operating exhibitions to learn the advanced management processes and standards of international exhibitions.
Classification of exhibitions Exhibitors The classification should be in line with international standards, so as to facilitate the participation of international enterprises and international professional buyers. Inconsistent with the international classification of habits, often make international enterprises at a loss. If you do not understand the theme of the exhibition, you will not be able to participate any more. The internationalization standard is especially reflected in whether the exhibition is in line with the international standard of industry on the display and classification of exhibits. The simplest way is to refer to the classification method of international famous exhibitions in the industry, and set up the classification of exhibits according to the actual development of the domestic industry.
It is also important to introduce international business models. To enhance the exhibition, it is necessary to involve international exhibitors and international buyers. For them to provide professional services, we must introduce international business models.
In the final analysis, internationalization is a means, rather than a burden for enterprises, not a burden. Negative assets 。
Let's talk about the topic of industrial protection again. Industrial protection, especially exhibition theme protection, is the "gentlemen's agreement" reached by different exhibition cities during the early stage of the development of European Convention and exhibition industry, that is, each city has its own different theme exhibitions, but there is no repetition of themes between cities. This is essentially a manifestation of industrial protectionism. But with the continuous opening and development of the exhibition industry, in fact, this theme protection has gradually failed to really achieve. What we should advocate now is "fair competition" rather than "protection". The exhibition itself is a media tool and an enterprise marketing tool, rather than a tangible commodity we usually understand.
Does it mean that if there is an exhibition with the same theme and content repeated, it is the infringement of the exhibition brand? No, it isn't. The value of the exhibition itself is an "intangible asset". The brand of an exhibition will only be called "core competitiveness" in the process of continuous development, improvement and upgrading. If an exhibition that has become a brand, without continuous management and development, will not follow the trend of industrial development and become a weathervane of the industry. In the end, it will be defeated in the competition and replaced by the new brand. Therefore, in the present time, we should advocate a fair competition environment.