Chongqing Bookstore Changed Its Face Selling Clothing Business Controversial &Nbsp, The First Day To Account For 14 Thousand

The changing of Chongqing book city has attracted the attention of many readers, especially sales. Athletic Wear To install this item is to arouse people's "controversy" -- whether or not to set up a tune? Is it not enough to buy books, or to create income with sideline?

In this regard, Chongqing Bookstore said that all new business projects in bookstore were related to books and culture; the variety and turnover of books were increasing; the first day of clothing sales was 14 thousand yuan. It also revealed that it would also consider introducing outdoor sports brands.

Business is good on opening day.

The day before yesterday (17 days) was the first day of the Chongqing bookstore selling sportswear. In the afternoon, the Chongqing Morning Post reporter at the scene saw that some sports brands had bought 200 provinces 40, or bought 100 provinces 30 and so on preferential label, many people walked into nearly 200 square meters clothing area to roam.

Wang Peng and his classmate Liu Xiyong were sophomore students. They went to the bookstore to read books that day. But they found the newly opened clothing area accidentally. So they went in and looked at it. They chose and tried it on for about 10 minutes, each bought a T-shirt. Wang Peng was somewhat embarrassed to say, "it was originally to buy books, but instead of buying books, instead of buying clothes."

However, some people are not optimistic about the clothing sales place. "Bookstores are still selling. clothes It feels strange. I'd rather take the children to the shopping mall to pick clothes. Besides, there are not so many styles here. " One mother said.

In the face of many customers coming and going, although there are only 4 sports brands, the four or five salesmen are very busy.

Yesterday was Monday, and the discount labels on the 4 floor clothing area were still there. Most of the students looked like customers. At noon break, the area seemed to be cool.

"On the first day of Sunday (17), 4 brands have a turnover of 14 thousand yuan, which is not bad." Yesterday, Wang Youhong, the head of Chongqing Jin Lang Sports City, said, "after all, it is not a comprehensive shopping mall. It has sold well. I believe it will be better and better.

Books are always the leading role of the bookstore.

"Are there fewer and fewer people coming to buy books, so some readers have thrown up such doubts by offering other sideline businesses to make profits and subsidies?"

"We are optimistic about the sales of sportswear. Whether it is books or clothing, students are buying the main force. In this regard, Zhu Jianan, deputy manager of Chongqing book city, explained that bookstore is not a department store, but will not be sold as a main force.

"In the first half of the year, sales increased compared with the same period." Zhu Jianan said, "this adjustment, book city is increasing, on the basis of the original varieties increased by 15%, there are nearly 300 thousand kinds. The average daily traffic volume is 50 thousand people, including 10 thousand books.

Zhu Jianan said that books have always been the leading character of the bookstore, others such as sportswear, bags, computers and so on. commodity It is only a matching sale, it is an extension of book consumption. "We are not a comprehensive department store, and how to adjust it will also be surrounded by culture and books." {page_break}

"This adjustment, the total turnover of our bookstore is expected to exceed 200 million yuan this year." Deng Li, manager of Chongqing book city, said: "now more and more people are concerned about tourism and love donkeys. There are many tourist books sold in bookstores. We are also considering introducing outdoor sports products at the end of this year or early next year."