Geely Wants To Improve The Image Of &Nbsp In China Or Renew The Logo.

The earliest signs of Geely Group marked the 98 year group's logo after the car was built. It has been adjusted since 2003, or will be abandoned.

The blue "six six" logo will be used for 8 years. Auspicious The development has withdrawn from history. Reporters recently learned that Geely will abandon the logo and instead promote the English logo "GEELY", which is reflected in the rear of the car and the external distribution. Now the replacement work has begun to promote in Geely. In fact, "GEELY" has existed for a long time, but it has never been upgraded to identify. Geely insiders told reporters that "GEELY" is now only an English translation of Chinese companies' Geely, but Geely hopes that "GEELY" can become an international brand name in the future, just like "GM" (general) and "Toyota" (TOYOTA).

The role of "GEELY" is to replace Geely since its use in 2003 for 8 years. Blue ellipse "Six six" signs. "Just like TOYOTA sometimes uses ox head, but TOYOTA's letter combination can also represent TOYOTA's image independently." The reason for such a replacement is that Geely has already planned its products to be the three major brands of imperial, Global Hawk and British, and each brand has its own logo and logo, so it no longer needs the blue oval "six six" symbol representing the whole Geely Group.

Those people said that the "six six" Logo in the past was relatively low in the market, including cheap prices, poor quality and low technology content. Now, with the development of enterprises, Geely has changed a lot. The original Logo is no longer suitable.

According to the introduction, Geely's blue Logo has a great influence overseas. Especially after Geely's successful acquisition of Volvo, "in overseas markets, we will consider continuing to use this sign."