Quality Gate Asks "Conscience".

Many enterprises have "

From the attitude towards quality problems, we can see the moral conscience of entrepreneurs.

Not long ago, Premier Wen Jiabao said that "the blood of entrepreneurs should be flowing with morality", which shocked the Chinese people.

"Survive by quality and develop by reputation" is hung on the wall by many enterprises as the purpose of an enterprise. In fact, in the face of "interests", "social responsibility" always appears somewhat powerless.

How to make entrepreneurs "moral blood"?

In many excellent enterprises in developed countries, there is a senior management position such as "corporate ethics officer", which is responsible for corporate social responsibility matters.

For this aspect, what about Chinese enterprises? So far, it is not optimistic.

According to the survey report on the status quo of the development of China's corporate citizenship, 90% of the domestic enterprises still do not start to build corporate social responsibility.

99% of the enterprises in China do not have special departments responsible for corporate social responsibility.

The performance of corporate social responsibility consciousness in China is quite worrying.

If there is no mature management of corporate social responsibility, an enterprise is bound to lack the power of sustainable development and eventually abandoned by the public.

"Quality problems have been integrated into YISHION's corporate philosophy."

Guo Donglin, chairman of YISHION, said that this is because YISHION already has a good quality control system. They set up a product quality inspection center at a cost of 5 million yuan, and all raw materials and clothes need to pass the inspection and test. They conform to international standards and can be put into production and sale. The quality of products is in line with the world standard.

Once, the product has been on the way to the market, but because of the detection report, the index is not very ideal, they recall all the products, "we have to be responsible for the consumer."

Guo Donglin said.

As an "economic man", it is understandable for entrepreneurs to pursue profits and pay attention to their rewards, but their behavior must abide by the minimum social morality.

At present, more and more enterprises in foreign countries are paying attention to their moral construction.

Britain's Financial Times Stock Exchange International has introduced 8 "moral indices".

The chief executive of the company explained this: "the reason why we launched this index is that investors are increasingly looking for companies that are socially responsible when they choose to invest."

Only those companies that play an exemplary role in environmental and social responsibility can be fortunate to be included in this index.

The British practice is undoubtedly worth learning and learning from.

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The practice of tiger capital is similar to that of YISHION.

In the winter of 2008, the North was extremely cold.

In fact, companies adhere to moral headlines, which may suffer a little loss in the short term, but in the long run, this is the best chance for enterprises to establish word of mouth.

Smart and farsighted business operators should put the "moral index" of enterprises as the first place, bear in mind their social responsibilities, and establish a moral first management policy.

We should start from the corporate culture, organize the whole enterprise to carry out the study of moral standard knowledge, mold the characteristic culture of the enterprise, and cast the ethical soul of the enterprise.

And some of the companies that started to flourish disappeared in a few years.

The reason for this is that they relaxed their demands for themselves. They only looked at the small profits in front of them, but lacked a long-term vision. They lost their customers over time.

Entrepreneurs represent both a person and an enterprise. The moral evaluation standard of an ordinary person is also applicable to entrepreneurs.

What is the basic moral bottom line for a person to maintain? It should be "living, but also allowing others to live".

For entrepreneurs, morality does not exclude "egoism", but you can not benefit yourself by damaging others.

Otherwise, we must assume corresponding responsibilities.

EU's azo for imported garments in 2008

In this regard, Du Yuzhou, President of the China clothing association, once criticized the children's clothing enterprises unkindly: "foreign children are children, Chinese children are not children?"

"An entrepreneur should have moral blood."

Although Wen Jiabao's remarks are mainly aimed at the food industry, it is also meaningful for the clothing industry.