Prada Falls Into "Discrimination Door"

There is a "discrimination" phenomenon in the fashion industry, from size to color to race.

In the 2005 movie the devil wears Prada, Merrill Streep's editor in chief of fashion magazines is extremely strict on dress requirements. In the first three minutes of entering the office every day, employees will spontaneously pull up the fashion alarm: everyone is in a panic to start dressing up and changing high heels. There may be problems in the whole body with fear. In the last second, the hair on the top of the head can be smoothed up. Any fashion loophole may be discriminated against or even lose its job.

　　 Fashion world There is a widespread phenomenon of "discrimination", which is very small in size, color and racial discrimination. Perhaps we can see that the fashion magazines' employees are just as happy as they can be when they are faced with big enemies and rush around. But to be honest, if you want to become fashionable people, how to eat to keep fit should be a required course for you to enter this circle. Karl Lagerfeld has publicly declared that the fashion circle spoil all the fat people!

But when these cruel jokes in life appear in your movies, do you laugh? This time, the protagonist involved in discrimination and dismissal is Prada, and the scene of the scene is moved to Hongkong.

Prada this Italy. Fashion brand Originally founded by Murcia Prada's grandfather and now thrived in muscia, the brand has become increasingly prosperous and has become the leader of world fashion brands, and even on some occasions it represents fashion itself. Just as the brand is threatening to appear on the stock market in Hongkong, dozens of women have been protesting on the grounds that Prada, a top management officer in Hongkong, has been discriminated against because of "appearance".

The cause of the incident was in 2009, at that time in Hongkong. retail Manager Rinna Boris was dismissed by the brand. In 2010, she filed an accusation, claiming that Prada CEO CEO Satia of Japan had asked Reina to dismiss 30 members of the retail team Dafydd regarded as "overweight or unattractive". Dafydd was dismissed by Reina after he refused. In a statement, she pointed out that Dafydd had asked her to lose weight and change her hairstyle to match the brand image.

Prada's positive feedback and countercharges against Rana's allegations are totally false. At present, these two cases are still under trial. The matter has developed to this point. It seems that the right and wrong should be handed over to the court. However, Prada has been in a heated position in Hongkong since last year. It has once again provided a stage for feminists.

Prada Hongkong listing is also worth mentioning. As a base brand in Milan and a pure breed of Italy, the first time it was listed in Hongkong on the other side of the globe, it has to be said that the Asian market has become a battleground for the growth of luxury brands. The media broke the news that Prada's net profit increased by three times in the first nine months of 2010, mainly thanks to the surge in sales in the Asian market. Under favorable market conditions, the market value of Prada can reach 5 billion to 6 billion euros. Due to market changes, Prada has at least missed three opportunities to list. It will probably be the first European fashion company to be listed on the Hongkong stock exchange, and there is no Italy fashion company listed in Hongkong. {page_break}

In this case, feminists gathered at the Prada branch of Tsim Sha Tsui to protest against the Hongkong stock exchange's veto of Prada's IPO. Sari Cai, a spokeswoman for the group of feminist protesters, said that it had sent a formal letter to the Hongkong stock exchange and sent an e-mail to Prada's current CEO Patrizio Bertelli, Sally (Choi). The letter sent to the Hongkong Stock Exchange on the Internet wrote: "we are shocked at the way Prada discriminates against female employees. A company should have strict, fair and impartial rules and regulations, and Prada obviously lacks the quality of this aspect. It has excessive demands on the external appearance of its female employees, as well as sexual harassment. We are very concerned about the management system of this company. We believe that the Hongkong stock exchange has the right to investigate and assess whether the sex discrimination behavior of employees coming to the listed company is true. If the situation is true, it has the right to prevent its listing in Hongkong.

The group said that if the exchange ignored their views, they would continue to protest, though it was obvious that their position hardly could stop Prada from continuing to push ahead in the Chinese market to break more retail records. In fact, it is not difficult to understand the requirements of the fashion brand for the image of the employees, but when the contradiction is directed toward intensification, or even finally stepped on the "firing device" of firing, the nature of the whole event will change. Finally, whether or not the big hat of "discrimination" will be firmly fasten on Prada, this incident is still an embarrassing scene for Prada to hide in the crucial moment of the Chinese market.