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Lack Of Credibility Becomes A Major Obstacle To The Development Of Retail Business

2011/7/28 11:51:00 41

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After more than ten years of exploration and development, the online shopping market has become an important social and economic form in China and has become an important part of the international online shopping market.

In 2010, the scale of online shopping in China was about about 500000000000 Yuan, accounting for 1/7 of the world's total online shopping, accounting for China's social consumer goods.

retail

The total share exceeds 3%, and there is still room for development.

Liu Jianhu pointed out that China's online shopping market is developing rapidly, and the quality of online shopping has pushed the online shopping to the cusp of public opinion.

The act of infringing, manufacturing and selling fake and shoddy commodities in the online shopping field has repeatedly prohibited, and has greatly damaged the ability of the law-abiding enterprises to survive and develop, and disrupted the normal order of economic pactions.

According to the survey data of the China Federation of Commerce, the most unsatisfactory factor for online shopping users is the quality of goods. 69% of online shoppers are not satisfied with the quality of online shopping products.

According to the statistics of Beijing Consumers Association, in recent years, the quality of online shopping products and after-sales service have become a new hot spot for complaints.

Take Beijing as an example, in 2010, Beijing received 2834 complaints about online shopping, and 2811 had been accepted in the first half of 2011.

Among them, involving

Commodity quality

Complaints accounted for 70%.

Nowadays, the basic environment of online shopping has been greatly improved, and the quality of goods has become the bottleneck of online shopping development.

Therefore, participants believed that the state should

Manufacturing

The source will increase control over the control of counterfeit and inferior commodities, establish a system of inquiry, evaluation and traceability for commodities, and timely investigate, expose and screen the fake websites and fishing platforms; the relevant policies and regulations should be forward-looking and fast follow up; establish a quantitative evaluation system for the integrity of units in the online shopping field; establish the sampling procedures and standards for inspection and identification of online shopping products; improve the system of complaint jurisdiction and handling, reduce the cost of complaints; carry out universal education for consumers' awareness of risk protection in online shopping, so as to make necessary understanding and reference to the integrity of the platform, the promise of commodity quality and service measures, and the evaluation of other online shoppers, so as to enable consumers to fully enjoy the ease and convenience of green shopping.

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At the same time, e-commerce online shopping platform should strengthen industry self-discipline, adhere to the principle of integrity is golden, business and road integration principle, establish a bad business share blacklist information sharing resources, increase the management of suppliers; through a series of access mechanism, evaluation mechanism, elimination mechanism and other bars, strictly control the introduction and exit of suppliers, ensure that there is no fake and shoddy goods.

Participants also discussed and exchanged experiences on the compensation, return and compensation measures for counterfeit goods in circulation.

Yu Cunjun, director of the consumer product quality and safety supervision and inspection center of the China Federation of Commerce and industry, puts forward that in order to maintain a good momentum of development in online shopping, we must put the industry's integrity management and industry self-discipline in the first place.

The state laws and regulations should not only carefully cultivate the online shopping market, but also increase supervision and punishment so as to eliminate the regulatory blind spots and protect the legitimate rights and interests of consumers.