Brand AOKANG Develops Echelon Cooperation &Nbsp; Adapts Demand To Seek Innovation.

Novel style

Going out is the only way to solve international trade disputes.

Italy is the world.

"The first time I touched this brand, I experienced his original Italian style, which is very suitable for some free and elegant consumer groups in China."

According to Wang Zhentao, chairman of AOKANG shoe industry, he was acquainted with the brand when he went to Italy to inspect the Chinese leather association when he was about to cancel the anti-dumping duty. Then the two sides frequently contacted and discussed the direction and details of cooperation. AOKANG recently signed the exclusive promotion agent of the brand in the mainland.

"We are very familiar with the footwear market in mainland China. In addition, over the past few years, we have been actively accumulating experience in operating international brands. I think it is just the right time for GB to join AOKANG in China."

Wang Zhentao on GB in China

At present, GB's marketing network is widely distributed in Europe, America, South Africa and Arabia. Especially in Russia, it has achieved great success. It has 5 spacious product display spaces in the whole country. For the cooperation with Chinese shoe companies to enter the Chinese market, Gianfranco Budley, chairman of GB, also expressed great expectation.

AOKANG shoe brand echelon has already formed.

After obtaining the promotion agency of GB mainland, AOKANG has already owned the brand of AOKANG, beautiful beautiful people, Kanglong, red Firebird and so on, 1500-3000 yuan wingwade brand and 3000-5000 yuan GB brand, which are under 1500 yuan.

Obviously, the addition of GB complements AOKANG's product line, making it more complete and better covering the shoe market with different consumer demands.

According to AOKANG marketing related personnel, such echelon construction is like brand car series, they have 3 series, 5 series and 7 departments, AOKANG shoes are also divided into different stalls, for different consumption ability crowd choice.

The addition of high-end brands will drive the development of other brands, whether from design, image or terminal.

It is understood that while maintaining the first-line product AOKANG brand sales, AOKANG also joined hands.

New style design, superb quality, and the latest fashion trend, the product show brought by the high-end footwear brand GB (GIANFRANCOBUTTERI) of Dalian attracted the attention of all the people on the starry night of AOKANG sponsored by AOKANG. This is the first official appearance of GB company after granting the agent to AOKANG China.

Following last year's acquisition of the brand name of Italy's first brand Wanli West Greater China in Shanghai, AOKANG again took the lead in Dalian, positioning the high-end brand with a 3000-5000 yuan product to further internationalize itself.

Cooperate with Tai Shang and other shopping malls in strategic echelon cooperation

Brands have echelons, and marketing channels naturally have corresponding echelons.

That night, AOKANG signed a strategic cooperation agreement with the domestic high-end shopping malls such as Dalian big business group. According to the agreement, the two sides will cooperate with different brands of their own brands and shopping malls.

It is understood that in recent years, as the market changes, consumers continue to

Different grades of formats need to introduce different grades of brands and products, while AOKANG's multi brand and multi class product strategy is in line with the development trend of this channel.

"Later, AOKANG's high-end brands like GB can enter Mackay, a big business, and AOKANG brand will enter new mart, while Kanglong and red bird brands can enter the chain stores."

Prior to the reporter to explain the benefits of AOKANG brand tier building marketing business executives specifically explained what echelon cooperation, "adapt to demand, and then create demand, this is the retail industry continues."