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    Humen Daning "Teng Cage For Birds" Notes

    2011/8/8 9:20:00 53

    Humen Daning "Cage Cage For Birds"

    In the Daning community of Humen, we can see that the pformation and upgrading of Dongguan's "cage changing bird" industry does not seem to require too many administrative orders to intervene.

    Under the "invisible hand" of the market, more than 10 printing enterprises and their related industrial chain enterprises are "after".

    financial crisis

    During the period, it was eliminated and made way for the new industrial form and high value-added industrial chain.


    Instead, the continuous influx of electronic information enterprises and clothing trade enterprises continue to take root.

    From this point of view, the Daning community is explaining in its unique mode.

    Dongguan

    Industrial pformation and upgrading of "cage for birds" story.


      

    printing

    Exit of industrial community


    In August 2nd, Zhou Huaqiang moved to the new office building.

    This day, for Zhou Huaqiang, who had worked hard for 8 years in Humen, it was like drinking a bowl of five flavored soup.

    In his words, "this is the end of a self starting business and a new start for partnership entrepreneurship".


    Previously, Zhou Huaqiang was the sole proprietor of Humen Sheng Hong printing company. Now he has become one of the three shareholders of another clothing production and trading company, which controls the production of the company.

    The identity of the proprietor of Zhou Huaqiang printing plant, together with the end of his Sheng hung printing company's history, took place in May this year.


    "At that time, many printing factories were disbanded in Daning.

    As far as I know, at least twenty or thirty of them are closed down or pferred. "

    Speaking of shutting down his printing factory that had been struggling for 8 years at that time, Zhou Huaqiang wanted to be speechless and unwilling to mention it again.


    Before 2007, Zhou Huaqiang's printing factory had more than 130 employees at most, and only 10 people left when he sold it in May this year.

    The departure of personnel is a normal division and combination.

    But the fact that "equipment is sold as a waste" makes Zhou Huaqiang feel the least willing to mention it. "It's simply called" horrible. "


    When shutting down the printing plant and dealing with all the assets of the printing plant, the biggest "fixed asset" is the printing machine.

    At that time, the printing machine purchased at about 400000 yuan was sold for less than 40 thousand yuan after more than 5 years.

    Such a second-hand printing machine, if in 2005, can be sold to 250 thousand yuan, or even better price.


    Zhou Huaqiang was lucky because he was able to sell the printing machine as fast as he could.

    "Now, where else would anyone like to do the printing business?

    If you enter the line, you will lose. "

    Zhou Huaqiang said that many printing companies with the same size and size were closed 1 to 2 months later than they had to, so they had to treat the printing machine as scrap iron.


    In Zhou Huaqiang's memory, the enterprise that encountered such a fate, "in the past year, there are at least fifteen or six."


    Lao Liu, from Jiujiang, Jiangxi, is one of them.

    Let Lao Liu most heartache, in 2006, he spent 220 thousand yuan to buy the printing machine, the waste recycling company shipped away with a large truck, only to give him 6000 yuan.

    This is the sale price of scrap iron. 1 yuan and 1 jin are not yet available.


    Lao Liu and Zhou Huaqiang belong to the same sample - not registered in the industry and Commerce Department, but only in the rental housing in Daning.

    Such a small workshop type printing factory, in the relevant departments of Humen Town, and even in Daning neighborhood committees, can not find their exact statistics.

    Therefore, their shutting down and withdrawal have hardly attracted much attention.


    The reporter learned from the processing office of the Daning neighborhood committee that there are only 6 printing enterprises registered in this community, and in the impression of Zhou Huaqiang, there are still about 10 left over in Daning.

    {page_break}


    Slow reconstruction and persistence of industrial chain


    These small workshop printing factories, because of low technology content, belong to backward production capacity, have been eliminated in the wave of market, and once used as the owners of printing factories, they have different outlets.


    Zhu Feng, who is Zhou Huaqiang's background of "former printing factory owner", is now a designer of Zhou Huaqiang's new clothing trade company. He is mainly responsible for designing the printing style, color and so on.


    However, the new boss didn't give too much care because of the background of his former boss.

    Zhu Feng is now an experienced printer designer who does not wear any title.


    In the interview with Zhou Huaqiang's company, Zhu Feng was buried in designing his prints.

    "Apart from printing, I'm not familiar with other things.

    Therefore, we should continue to do this business. "

    When he lifted his head, Zhu Feng said with reluctantly, continued his printing design.


    Zhu Feng's printing factory was shut down in June this year. Compared with Zhou Huaqiang, he entered the printing industry at the end of 2006.

    Because later, he could earn almost the same amount of money he invested.

    In his words, "go around for 5 years and come back to understand."


    Because 6-8 months are the low season of the clothing printing and dyeing industry every year, many printing factories can not find orders, so they have to lay off a lot of jobs to reduce factory expenses.


    The customers of the printing plant directly connect to the garment factory, while the small printing factories usually connect the small garment factories.

    Because of the lack of orders, some printing factories with no layoffs have lost a lot.


    Zhu Feng's previous clients, because of the sharp reduction in orders this year, did not send him a single deal this year.

    Therefore, in the first 5 months, Zhu Feng had to pay nearly 50 thousand yuan monthly rent, staff costs and utilities.

    Under such tremendous pressure, he had to turn off his printing factory and let the more than 20 workers find their own way out of it.


    Because the printing oil needed for printing is a petrochemical product, the printing plant will cause certain environmental pollution. If you want to register in the business sector, you must have a strong scientific and technological strength and environmental protection technology.

    This is a small printing factory for small workshop, which is nothing more than water moon.


    Many printing enterprises in Daning are of the nature of small workshops, not registered in the business sector.

    Therefore, their shutting down from the industry will not be included in official statistics.


    From the second half of last year to the first half of this year, domestic oil prices continued to rise, pushing up the price of ink for printing raw materials.

    And the increase is even bigger than that of oil prices. In the view of Zhu Feng, the price of ink needed for printing is 3 higher than that of the same period last year.


    However, the key to the problem is the lack of order sources in these small workshop printing factories.

    Zhu Feng said that if the problem of order source was solved in the future, or the whole garment printing industry was getting warmer, he would also like to continue printing business.


    And Zhu Feng's "golden cicada", sold the entire printing factory to protect itself. As a downstream part of the garment industry, Jiang Yujiang is also a small boss with 18 employees. He is an old customer of Zhou Huaqiang for many years, and the workshop is on the fourth floor of a 6 storey rental house in Daning.


    Walking into Jiang Yujiang's small workshop, there are dozens of sewing machines, and hundreds of finished garments are stacked on the floor.

    At this time of the year, the whole workshop was full of clothes, but this year it is less than 1/3 in previous years.

    In the years before 2008, Jiang Yujiang's monthly orders were nearly 150 thousand yuan, and now the monthly orders are less than 50 thousand yuan.


    Jiang Yujiang said he knew that these months were the off-season clothes. He wanted to stick to it and see if he could have enough orders in the next few months to maintain the workers' expenses.


    Jiang Yujiang's idea of "persisting in waiting for the spring" is deeply influenced by his peer friend ho Qiang.


    "He Qiang just called me and said he was making an order.

    I only earn 1.5 yuan for a children's wear. I really don't know such a low profit. He is still doing it. "

    Jiang Yujiang said that although profits were very low, it was almost losing money.

    But if there is no order, it will be much worse.

    In the end, he Qiang chose to stick to it.


    Jiang Yujiang said he studied fashion design and wanted to stick to it, and eventually he could create his own brand.

    However, he admitted that he did not know how to make the brand successful.

    "I hope there will be enough time for me to find out."


    There are many people who stick to it, but there are not a few people who quit at the right time.

    In the third floor of the same rental house in Jiang Yujiang, it is also a small clothing workshop which is subcontracted to wholesalers or large garment factories.


    When the reporter passed the third storey building, he found that the rental house was already a mess of goods.

    The landlord said that the tenant paid all the rent last Friday and has just moved out.


    "It is estimated that someone will rent it soon."

    According to the landlord, according to experience, he was not worried that the house could not be rented.

    But in Humen's fuming wholesale market, there is still a lot of traffic coming and going.

    Shop owner Mr. Zou told reporters that his cloth wholesale business has not changed significantly.

    {page_break}


    The rule of survival of the fittest in clothing enterprises


    Getting orders is no longer easy.

    Customers' demand for clothing is getting higher and higher, and the pressure of garment factories is also increasing. Therefore, when this pressure is pmitted to the node of printing plant, the quality and technical content of printing will also be higher.


    Before 2005, what kind of clothing can be sold, even if the work is defective, the customer will not be embarrassed.

    Jiang Yujiang said, now the environment is different, two months later, the money can be recovered, and will be deducted part of the money because of the level of work and quality defects.

    In this way, the processing profit of small workshops is very small.


    The garment factories and printing factories are the grasshoppers on the same line, the garment factories are not profitable, and the printing factories also have no good days.

    This is precisely the short board of small workshop type printing factory.


    The stability and reliability of product quality has become the last straw to crush the backbone of Sheng Hong printing company.

    Zhou Huaqiang was especially impressed by this experience, and at the same time, he finally clenched his teeth and shut down the printing factory which had been in operation for 8 years, and formally announced that he would withdraw from the industry.


    It was in mid April this year when he delivered an order on hand to a garment factory in Humen. At the beginning of May, the clothing factory told him that the printing color of some prints was not uniform enough, and that after making them, different colors were produced.


    Wholesalers were very annoyed at the garment factories. They deducted 20% of the money for different reasons.

    And the clothing factory pushed the responsibility of deducting money to Zhou Huaqiang.

    When Zhou Huaqiang went to raise money, the boss of the clothing and garment factory that had worked for 5 years showed that the document of the deducted payment was displayed in front of Zhou. He also withdrew 20% of the money as compensation for the loss.

    This is the beginning of the collapse of bilateral relations. After that, Zhou never got a penny order from him.


    "If the order of 120 thousand yuan is not unexpected, the net profit I can get is only 10 thousand yuan.

    Now I have deducted 20% of the money and I actually lost 14 thousand yuan.

    Recalling this "straw", Zhou Huaqiang looked helpless.


    Jiang Yujiang also encountered similar scenes.

    However, Chiang's experience was slightly better, but it was only withheld $3000, and the cooperation between the two sides continued.


    The wrong edition is just the last straw to crush the camel.

    Before the price of raw materials, wages continued to rise, the market is difficult to open up and other aspects of public relations costs, has long been unable to support Sheng hung printing company.


    "Today's employees, even the new ones, earn 2500 yuan a month, and we have to pack them for them.

    The rental dormitory building also needs to install air conditioners for them. "

    Zhou Huaqiang said, after 90 employees, it is very difficult to manage.


    In the first half of this year, due to the fact that there were no orders, all kinds of fees had to be paid on time. Finally, Zhou Huaqiang had to give up.

    "Sell the printing machine. It's easy."

    {page_break}


    New industrial communities are forming.


    With the gradual withdrawal of part of the printing enterprises in the village, electronic information and clothing trade enterprises have gradually risen to replace the original printing factories and garment processing workshops.

    Under the regulation of the market, Daning has staged a model drama of industrial pformation and upgrading.


    Zhou Huaqiang retired from the rented house which was originally rented as a factory building, but he did not leave Dongguan.

    During his 8 years in Dongguan, he accumulated rich connections and management experience for him, and he could not bear to create the promised land.

    Moreover, his 7 year old girl has already had her own children's circle here.


    Zhou Huaqiang and his partner Lao Li chose a more decent rental housing as the office of the new company.

    However, the new company no longer makes printing production, but chooses the other ends of the apparel industry chain, engaging in garment design, research and development and brand building, as well as domestic trade and foreign trade, and, of course, clothing production.

    However, most of the garment production base has been moved to Jiujiang, Jiangxi, the mainland.


    In Lao Li's view, with the development of Dongguan's economy, Dongguan's urban consumption level is getting higher and higher, including land prices, housing prices and living costs. If labor intensive clothing production bases are located in Dongguan, the policy requirements, including environmental protection, will be higher and higher and investment will be considerable.


    The most obvious change is that after moving into the new office building, the joint venture company of Lao Li and Zhou Huaqiang will spend as much as 470 thousand yuan a month.

    Previously, the monthly expenditure was less than 160 thousand yuan.


    Because of 13 years of clothing experience, familiar with the operation and management of clothing, Lao Li feels that it is a good choice to do trade and design research and development of clothing.

    To this end, Lao Li and Zhou Huaqiang decided to put the new garment production capacity in the mainland, and only a part of the production capacity was retained in Dongguan.

    Dongguan focuses on developing domestic and foreign markets, and strengthens R & D design.


    "Dongguan's clothing is very famous, especially Humen's clothing industry cluster effect is obvious, many clothing wholesalers are used to Dongguan to find the source of goods."

    Lao Li said that most of the orders he would get in the future would be sent to factories in Jiangxi, Henan and other places, and Daning became the headquarters base of many subsidiaries of Lao Li.


    As for the pformation and upgrading of the garment industry in silence, Tan Yunzhang, director general of the Daning community party branch and community director of Humen Town, said: "we mainly provide a safe living and working environment and good supporting services for the boss of Daning investment."


    In Tan Yunzhang's view, the number of electronic information enterprises in Daning is increasing, and relying on the advantages of Guangzhou Shenzhen Expressway, Daning's logistics industry is also continuously contributing.

    Under the leadership of the leading companies such as Fuji high and CAV, more and more supporting electronic enterprises such as Dongguan Tengdong electronics, Lida electronics, Guangyuan electronics, and Czech Republic electronics have been pouring into Daning. The proportion and advantages of Daning's electronic information industry have been improved.


    In the case of Tan Shu, a villager in Daning, more than 10 printing enterprises have left, but there has not been a large number of vacant houses in Daning's rental housing.

    An incomplete statistics show that the number of electronic enterprises settled in Daning has exceeded 80.


    A responsible person in charge of industrial production in Daning neighborhood committee has revealed that many enterprises have come to Daning to discuss investment matters this year on the basis of good pportation and service environment.

    However, no specific statistics were available.


    For those who did not register in the business sector, Tan Yunzhang said that Daning did not plan for the industry, nor did it intend to promote the upgrading of printing or garment making enterprises by means of investment promotion.

    But in the future, enterprises entering Daning must meet the requirements of environmental protection.

    In fact, YISHION, Fufang and other famous garment enterprises have settled and developed smoothly in Daning.


    "Of course, the bigger the investment and the higher the output value, the better quality enterprises are, of course, Daning is more welcome."

    Tan Yunzhang said.

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