How Can China's Exhibition Industry Go Far?

Two news items have attracted much attention recently. One is from abroad: in July 19, 2011, the twelfth China Textile and clothing trade exhibition (New York) (hereinafter referred to as "New York Convention and Exhibition") opened in the New York convention center of the Hudson River in Manhattan, the United States.

The other is from China: the 11 China International dyestuff Exhibition (hereinafter referred to as the "dye Exhibition") has been held in China, and will be extended to the Asian region. The first stop will be held in Ahmedabad, India in from December 8 to 10, 2011.

The two news is the same message: the pace of "going out" in our Congress industry is accelerating. The reporter recently interviewed two organizers of the exhibition.

"Exhibition is an important platform for promoting international trade and economic and technological cooperation, and the products and technologies displayed must have the level and competitiveness of expanding the market." Xu Ying, Deputy Secretary General of China Textile Industry Association and vice president of textile industry branch of China Council for promoting trade, said. Xu Yingxin, who has just returned from the New York Convention and Exhibition Conference, said in an interview with reporters that New York has successfully held more than ten sessions since 2000, and has already formed a strong influence in the textile industry.

Xu Yingxin said that China's textile and garment industry industry chain Relatively complete, products are well received by foreign consumers, which laid a solid foundation for the "going out" exhibition. The purpose of the "going out" exhibition is to provide a platform for China's textile products and technology to open up the market. At the same time, with the vigorous development of China's textile industry, "going out" to further explore the international market has become the aspiration and goal of many enterprises. The United States, Europe and other countries and regions have been important textile export markets in China. With the help of China's textile and clothing trade exhibition, an international and diversified trading platform, enterprises can achieve mutual benefit and win-win cooperation through cooperation. {page_break}

According to reports, a total of 323 textile enterprises from New York participated in the exhibition. Some famous enterprises in the industry have begun to take New York Convention and exhibition as a fixed platform to open up the US market. Every year they come to participate in the exhibition. Through contacts with overseas buyers, they understand the needs and changes of the US market, adjust the industrial structure and product design in a timely manner, further expand trade, and realize the diversification of the market.

As one of the organizers of China International dyestuff exhibition, Tian Li Ming, Secretary General of China Dyestuff Industry Association, said that "China's huge dyestuff manufacturing market and abundant market resources are the foundation for our exhibition." The promotion of China International dyestuff exhibition to the Asian region is for the better development of the dyestuff industry and the implementation of the "going out" strategy. It also provides a platform for enterprises to explore the international market, create international brands and enhance the competitiveness of the international market, which is in line with the development needs of enterprises and industries.

As for why the first Asia tour site is selected in Ahmedabad, India, on the one hand, India is one of the main import and export countries of China's dyes; on the other hand, Ahmedabad is the city of Ahmedabad. Textile printing and dyeing There is a large demand for dyes in industrial gathering areas. After a combination of factors, the organizers decided to start the international exhibition of Asian exhibitions in India.

From this we can see that the most fundamental goal of "going out" exhibition is to open up a broader market for products and technologies, which is the common goal of all participants. But to achieve this goal, we must have certain prerequisites: Exhibitors' needs and aspirations, competitive products and technologies to attract audiences and markets. The choice of exhibition venue depends on the influence of products and technology and the target market. These are the basis for the success of exhibition.

However, "going out" is not easy. The exhibition was originally a complex and tedious task. Exhibition run There are more links involved.

Xu Yingxin believes that the "going out" exhibition has a high demand for the organizers' ability to run the exhibition. This is a systematic work and requires joint efforts and support from various aspects. For example, first, we must choose a good partner to cooperate with the local exhibition professional organizations in the countries where the exhibition is held to locate the local market accurately, so as to establish an information and trade window for Chinese enterprises to expand overseas markets. Second, we must have a team that is willing to work hard and be good at learning, and be able to understand local customs, culture and some laws and regulations. Third, we must deal with matters related to foreign affairs and do well in communication and coordination.

Besides, overseas exhibitions can not be separated from the support of relevant departments, especially those from abroad. This is also an important guarantee for the success of exhibitions abroad. For example, the holding of New York Convention and exhibition has always been the concern and support of the Ministry of Commerce, Trade Promotion Council, embassies and consulates in the United States and missions to the United Nations. The roving exhibition has also been strongly supported by the Ministry of Commerce, the International Trade Promotion Association and the Petrochemical Association, and has promoted the smooth progress of investment promotion, recruitment and related preparations.

"The Textile Fair has a team that has been trained. This is an important foundation for us to do well in the exhibition." Xu said that after many years of overseas exhibitions, the Textile Trade Promotion Association's ability to run exhibitions is stronger and stronger. The exhibition team has been fully trained, the degree of internationalization has gradually improved, the organization and coordination ability of the exhibition has also been greatly improved, and the ability to go out to do exhibitions has been further strengthened, which has also provided a guarantee for the successful completion of the exhibition.

The dye exhibition has been successfully held for the 11 time. In 2007, it was certified by the International Expo Alliance (UFI). It has played an important role in promoting the internationalization of China's dyestuff development, expanding its operation channels, expanding the visibility of China's dyestuff brand, and promoting the development and progress of dyestuffs in China. At the same time, it has accumulated rich exhibition experience for the organizers.

But Da Limin also admitted that the "going out" exhibition is quite different from that in China, and the China Dyestuff Industry Association still needs to strengthen and make efforts in this work.

First of all, there is not much experience in hosting exhibitions abroad. "In the past, we mostly participated in the chemical exhibition held abroad. This time, we need to add a lot of preparatory work to the organizers, such as venue leasing, booth construction, on-site management, and the life, transportation, meetings, visits and so on of the entire exhibition group. Less experience and fewer professionals are places to strengthen and invest. " Da Limin said.

Secondly, there are not many resources available for exhibition abroad. For example, in domestic exhibitions, the resources of relevant departments and social organizations that can be utilized by exhibition service personnel and joint exhibition organizations are relatively adequate. Compared with the dye exhibition held in Shanghai, the Asia tour is facing new countries, new laws, new culture, new venues, new environment, new partners and so on. While increasing workload, it also increases the difficulty of doing exhibitions. The organizers should make preparations for all aspects. Only in this way can we make up for the shortage of resources. I believe that with the support of all sides, we will do well the international dye Exhibition Asia Tour Exhibition. " Da Limin's confidence in the exhibition is beyond words.