In The Past Three Years, The Growth Rate Of Online Shopping Transactions Is Diving.

yes market Saturation or industrial transformation? Yesterday, the Internet industry analyst Analysys International released data show that in the first half of this year, online retail transactions amounted to 370 billion 700 million yuan, the growth rate dropped to 20.7%.

According to the quarterly monitoring data of China's online retail market released in the second quarter of 2011, according to Analysys International, the transaction scale of China's online retail market reached 192 billion 400 million yuan in the two quarter of this year, making the cumulative volume of transactions in the first half of this year reached 370 billion 700 million yuan. However, the magnitude of the industry with absolutely surprising magnitude even concealed the lowest growth rate in recent years. Yi Guan international Comparative data show that from 2008 to the second half of 2010, the growth rate of online retail transactions has remained above 40% for half a year, but the growth rate has been cut to around 20% in the first half of this year.

In this regard, Analysys International analyst Chen Shou sent analysis that this means that China's high-speed growth of the online retail market will be brakes. The online retail market is divided into two parts, C2C and B2C, which used to rely mainly on the C2C market. But the scale of trading in the C2C market is growing steadily, and the growth of the overall market will begin to depend on the increment of the B2C market.

He further explained that the key factor in the slowing growth of C2C market is Taobao platform. Big Ali this year strategy Further tilting resources to B2C business, and C2C business will be transformed, resulting in a gradual decline in the overall weight of C2C. It is reported that Taobao currently occupies nearly 90% market share in the C2C market, plus Tencent pat and eBay, few other players.

Xu Xiaohui, the first brand of clothing B2C brand, believes that data jumping is still rational, and the focus of competition in the industry has shifted to B2C. "The basic pattern of C2C has been set, and the output base is relatively large, which means that the data changes will not look good", B2C said. According to Analysys data, the B2C market contributed 101 billion 500 million yuan in the 370 billion 700 million yuan online retail market in the first half of the year, accounting for a further expansion to 27%. In 2009, B2C accounted for only 8.7% of the total market share. According to Analysys International, the proportion of B2C will be flat with C2C in 2013.

In fact, the intensity of competition in the B2C market is much higher than that in the C2C market. Not only Ali has shifted its focus to Taobao mall, but also traditional enterprises such as Gome, Suning, Yintai, BELLE and so on have launched a series of expansion in the first half of the year, which has a direct impact on Jingdong mall, good Le buy and other B2C enterprises. "B2C enterprises set up trade barriers, including IT data capabilities and logistics systems, and it is difficult to resist the entry of traditional enterprises with supply chain integration capability." Chen Shousong believes that the B2C market pattern will have great changes, and whether the whole online shopping growth can be seen in response to the market reaction.