2011 In The First Half Of, The 30% Floor Of The Costumes.

　　 Semir apparel On the 11 day, it released the 2011 mid term report. In the first half of the year, the company realized operating income of 3 billion 9 million yuan, an increase of 36.64% compared with the same period last year, and the net profit of the shareholders belonging to the parent company was 437 million yuan, an increase of 29.83% over the same period last year. The company said it will further expand its channels in the second half of the year, enhance product development and marketing innovation, and maintain its leading position in the industry.

In the semi annual report, Semir said that its popularity and influence had been further improved after its successful listing in the first half of the year. Its brand name "balbala" was recognized by the state trademark administration as "China's famous". trademark ". In addition, the development of marketing channels is more smoothly, and the average unit price of products increased year by year.

In terms of channels, many brokerages expressed optimism. Galaxy Securities is expected to rely on the first tier cities to increase its layout and extend to the three or four tier cities. Semir brand is expected to maintain its opening speed of 700-800 a year in the next few years.

National Bureau of statistics data show that in addition to sports sub industry, China's clothing industry fine industry in the first half of this year has maintained a good growth, clothing shoes and hats, needle textiles 1-6 months. total volume of retail sales An increase of 23.9% over the same period. China Merchants Securities believes that from the next 1 to 2 years, the growth of fashion and leisure industry is more obvious than that of business casual and formal clothing, and the space in the medium and long term is broader.