GAAP 1969Premium Cowboy Becomes Its Core Business.

Gap, a distinctly American fast fashion brand, is developing the Losangeles market.

In order to make its 1969 Premium jeans become the core of the twill design industry, last year

"This is the focus of creativity," Sass Fabman, chief executive of new global marketing, said in a recent interview.

In the studio, a large number of jeans are placed on the shelves, full of small room corners and hangers.

Fabman said: "interestingly, GAAP has occupied the coarse denim.

Last year, the brand's intention to enter Losangeles was to enhance the authenticity of the 1969 series (launched in 2009), and to occupy a better position in the region with True Religion, JBrand, 7forAll Mankind and other high-end brands.

Until now, GAAP had been in a low profile in the 5400 square foot design office of the leather street.

Before this characteristic building was a cigar factory, there was no relationship with GAAP, nor could the doorbell of the doorway work.

But after the new "1969: Losangeles, beyond" campaign, GAAP began to change its stern and cold, allowing customers to enter the interior and visit the attic space in activities.

Marketing campaigns have also begun to change. Small illustrations in studios and places in Losangeles appear in fashion magazines such as Vogue and Glamour.

The studio, with a team of designers and managers, is the protagonist of video and advertising, sharing their information in the clothing industry and their definition of fashion.

The mascot Louie of the office is a caramel colored bull fighting, which also appeared several times.

The illustrations will be on GAAP's Facebook homepage and in some distribution stores.

There are many food cars called "Picode Gap", which have a real Losangeles style and will be open for two months in the streets of Losangeles, San Francisco, New York and Chicago.

These cars will sell corn flour beans and GAAP coupons, each set of $1.69.

If customers buy 1969 twill on the same day at the top store, the corn flour rolls are free as long as they produce receipts.

Fabman said, by showing the story behind the customer, GAAP

In the first quarter, as the parent company of the Banana Republic and the Old Navy brand, the profits of GAAP fell by 23% to $233 million, and comparable store sales for at least a year had dropped by 3%.

In June, comparable store sales rose by 1%, while comparable store sales in North America's GAAP brand fell by 1%.

"1969: Losangeles, beyond" activities will sell the latest jeans styles of GAAP, and will be put into shopping malls this month, including new fabrics, colors and washing methods.

The price of the coarse denim is between 59.5 and 89.95 dollars, which is only a small part of the price of other high-end brands, and the retail price of those brands is at least 300 dollars.

A retail analyst at Needham&Co said that although GAAP had lost its usual cool style and made many product mistakes in recent years, the sales performance of the cowboy series was very strong.

The analyst continued: "the coarse twill is their acquisition.