Can Han Style Clothing Wake Up?

It has been asked whether the Han style clothing can revive.

Han style clothing had a very brilliant time.

In the 90s of last century, the Han nationality clothing rate headed by Taihe took the brand line first.

In 1997, Taihe clothing asked Qu Ying to speak in CCTV, and suddenly opened up fame. Every household knew the Han faction brand.

However, a few years later, disorderly competition upset the pattern of Han style clothing.

Because of the low threshold of the clothing industry, there are many different kinds of companies.

Hubei clothing enterprises only sold 1 yuan in annual sales of 500 million yuan, while Zhejiang had 7 yuan over 5 billion yuan.

How can Zhao Herong find his place in the country? The chairman of the Wuhan clothing trade association, speaking of the Han style enterprises, sighed, "it is enough to make millions of dollars every year."

The two generation brings hope.

Today, there are more than 1600 in Wuhan.

Chen Fei, general manager of Wuhan he Rong dress limited company, is a native of Shanghai. He was admitted to Shanghai International Studies University to study German. After graduation, he studied business management in Saar Prefecture, Germany.

Now, this enterprise, founded by Chen Fei's father-in-law and running for over 20 years, has been handed over to the couple. Chen Fei said, "my wife and I are divided into two main parts: the wife is the chief designer and I manage the operation.

autumnal

"Rong Rong" was founded by my father-in-law, Zhao Herong, who opened a shop in Hanzheng Street in 1992. Now there are our facades.

We used to make low-end products and engage in wholesale business. Now the state is between wholesale and agency. There are 30 shopping malls and more than 20 provincial agents in China.

There are two brands of ED and the two brands, all women's clothing.

Cotton and down garments are our main products. Positioning is a mature, intellectually female, business plus leisure route around 35 years old.

In particular, cotton clothing, we are in the domestic lead, the average price of 800~900 yuan, with hair collar of 1500 yuan.

Clothing is a brand new industry for Chen Fei. He has been serving German enterprises and has been accustomed to high demands and clear system.

After arriving in Wuhan, he found that the income here was not too high. He could not ask too much for others to do so. He should combine institutionalization and humanized management.

"My main job now is sales and business management. No matter what the production is," post-80s "entrepreneurs will not manage.

The design director is my wife. She often visits Italy, France and other places.

We do things very seriously, referring to the international trend and building our own style.

Throughout the year, winter clothing has been designed, 300 designs have been designed, and some successful styles have been promoted.

In Wuhan, no one can compete with us in cotton clothing. "

Chen Fei's next major task is to investigate terminal customers and pave the way for the establishment of a monopoly system in the future.

He said, "it's very important for the boss to make clothes.

The last generation was busy making money and not systematized products. This is what our generation is going to accomplish, what kind of dishes the customers are going to offer, and the package service. "

He believes that only the sound system can develop in the long run.

The new boss has a good eye.

Unlike the previous generation of bosses, the new boss's educational background has generally improved, and about half have studied abroad.

The new leaders showed a "sense of heaviness" which did not match their age. They faced the problem of Han style clothing. They were more brutal than the competition in the 80s, and could no longer rely on copying or copying.

Compared to the self-made parents of 20 years ago, the "post-80s" husband and wife files took tens of millions of yuan or even billions of dollars in assets, with higher platforms and richer resources.

The power is in hand, but the "post-80s" are not more relaxed than their parents did when they started their business.

Li Qunbao, Secretary General of the Wuhan clothing trade association, said that after the succession of the new recruits, both from management and production, all of them brought surprises to people and shoulder the responsibility of revitalizing Wuhan's clothing industry. He hoped that the leaders of "two generations of enterprises" could do better.

Wuhan's second generation successor, Li Xiao, has invested more than ten thousand yuan in the succession of Li Xiao, and bought more than 1000 square meters of office buildings in the Tianan Digital City, which is the top female dress in Shenzhen.

In April this year, Zhao Cheng, who took the two generation of business, failed to take over his father's uniform business after returning to Canada from Canada in April. Instead, he sold men's clothing from his shop and sold his own brand which was different from his parents. He sold 550 thousand yuan a day in November 11, 2010 alone, and now the monthly orders are about 400.

Xia Yan, 24, Baer, chairman of LEP's dress, is directly inviting a partner to manage marketing, etc. He only cares about personnel.

He feels that under the modern enterprise system, partners or professional managers are required to manage their respective expertise.

"In the future, I can even trust the factory to the broker."

The biggest feeling of the returnees is that the traditional family management has many disadvantages, especially the "one word".

For conflicts, the first generation invariably shows tolerance.

Zhao Herong, chairman of Wuhan Rong Rong clothing, said that when a collision occurs, he will ask the children to respect their predecessors and listen to reasonable opinions.

And SBO clothing boss Tang Bo Hui, in the "hanging behind the curtain" after 2 years, completely gave the enterprise to son-in-law Li Xiao, and even the name and brand of the enterprise were changed.

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The efforts of the new boss brought new data. In the second half of the year, clothing orders in autumn and winter increased considerably.

"Orders for autumn and winter have doubled this year," said Liu Shuren, chairman of Wuhan yuan Tian Garments Co. Ltd.: "gross margin of the industry has dropped by 5%, net interest rate is about 20%, and competition is getting more and more fierce. But in the wholesale market, the quality, grade and profit margins of Han style clothing are better than Guangzhou clothing."

Li Hui, deputy general manager of Wuhan Aidi Group Co., Ltd. also said that the order quantity of clothing in autumn and winter was about 20% higher than that of last year. He said: "the cost of raw materials and accessories has increased by about 20% this year, and the cost of labor has risen by about 30%. Many garment enterprises are facing the pressure of adjusting the product mix and digesting the rising cost factors."

At the end of the article, the quotation of Mr. Li Kai Luo, the decline of "Han style" clothing, may also be a positive signal, indicating that Wuhan's clothing industry has awakened and repositioned in the new competition pattern, and has begun substantive adjustments. Maybe soon, a new and authentic "Han style" costume will be reappeared in front of people.